Additionally, the products for skincare created by the brand are specifically designed to meet local requirements and give attention to population and environmental aspects. maar ook Labello of 8x4, ga je aan de slag bij het marketing team van NIVEA in Nederland. Over 20 years ago one of NIVEA's leading biologist began researching the skincare ingredients. Use our category filter to sort through our selection according to your specific preferences or desired product type. Nivea makes use of the marketing mix strategically to achieve not only the marketing objectives but also the broader organizational objectives. NEW | 5-in-1 COMPLETE CARE NOURISHING BODY MILK; Always there for you; Be Proud in Your Skin; NEW | NIVEA BIODEGRADABLE CLEANSING WIPES; NIVEA Q10 | NOW FOR EVERY SKIN TYPE; About us. The brand is focusing on mens & Womens grooming products for those in the upper-middle or upper-income group and either employed or enrolled in college. To learn more about the developed and emerging economies better, our Company has 600 researchers who work in research and development labs across Brazil, Japan, the USA, and China. NIVEA is a traditional brand with a safely classic appearance used by consumers in more than 170 countries worldwide (Beiersdorf AG, 2011f). The 6 different films responded to various personalities of their TG. Required fields are marked *. June 13, 2018 By Hitesh Bhasin Filed Under: Brand Strategies. Claimed. Enter employee name to find & verify emails, phones, social links, etc. The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". Men products when the customer is unmarried, Women products when he gets married and baby products when they have a newborn baby. The company was founded on 28 March 1882, by Paul Carl Beiersdorf.In 1890, it was sold to Oscar Troplowitz.Troplowitz working with Beiersdorf's associate, Paul Gerson Unna, and the German chemist Isaac . 1 Skincare Brand as Nivea is called with its old-school ingredients, is a household name globally. Exclusive Marketing Strategy of Eicher Motors With STP Analysis & Campaigns, Precise Marketing Strategy of Digit Insurance With STP Analysis & Campaigns, Exclusive Marketing Strategy of Varun Beverages With STP Analysis and Campaigns, Online Digital Marketing Course (4 months). We use cookies to improve your experience on our site and show you relevant advertising. The cost of a product should be decided deliberately to have the required number of sales. Next time you are looking for a chapped lips cure, follow our simple four step guide. Increase in penetration of social networking sites and people getting crazy over their personality acceptance in the society, there is the rise in the skincare and beauty care industry. Skin Comes First; World is our Skin; HOW NIVEA TOUCHES THE PLANET; Imprint Segmentation by region: For example, Nivea might segment the market for roll-on deodorant in regions with a warmer climate. By clicking on the icon you agree that you read and accepted thePrivacy Policy. Stay up to date with product launches, exclusive offers and NIVEA news, for an inbox thats never felt so good. Additionally, the products for skincare created by the brand are specifically designed to meet the local requirements and give attention to population and environmental aspects. Any successful company which is looking into customer's requirement and satisfaction. All the latest highlights, care tips, inspirations and offers, Exclusive free product samples especially chosen for you. With click on ACCEPT, we are using cross-website tools to provide you individual information for marketing purposes via partners, also . Your email address will not be published. Open to 3rd year (for 4-year courses) and 4th year students (for 5-year courses) All Reside To Respected Original Owners. Nivea has always used the best marketing mix for its famous NIVEA VISAGE Young. To learn more about the developed and emerging economies better, our Company has 600 researchers who work in research and development labs across Brazil, Japan, the USA, and China. Use this medication regularly to get the most benefit from it. After many years of creation, the brand is spread over 173 countries around the world, with 50 products. The NIVEAbrand was one of the most recognised skin and beauty care brands in the world; it was first introduced in 1911. NIVEA creme was first introduced in 1911 and the NIVEA brand now extends to 14 product ranges worldwide from suncare to facial moisturisers, deodorant and shower products. The cookie is used to store the user consent for the cookies in the category "Analytics". items businesses. It is possible that authorities may access the data. Definition Types and Benefits, Channel Conflict Definition, Causes, Consequences and Example. Please let us know if you have additional suggestions to add. distribution costs and extend to the most remote areas on the market. This cookie is set by GDPR Cookie Consent plugin. Your showering experience should not only soothe your senses, but also your skin. The income group to which the offerings will be suitable will be the upper middle and middle-income social class. Lets look at the marketing strategy of Nivea. Each lip care colour carried its own personality. Introducing a radical approach to skincare: Accept the signs of aging as part of your story. Definition, Formula and Usage, What is a Cash Budget? Nivea has a wide range of products; it has segmented itself as personal and skincare products. For instance, from market surveying, the organization had the option to build up that youthful female buyers required a marvel item that keeps up their typical skin and not a cured product. By developing strategies that address the various aspects of each element, will be able to achieve its broad marketing strategy. Nivea has been adhering to the same product line expansion and development of market expansion, as well as the development of products, plan such as the introduction of Nivea Baby Care products including licorice extract body lotion in India in 2017. Individuals play a very important role in the buildup of new products. In order to understand the emerging and developed economies in a better way company have a team of 600 researchers working in research & development labs in Brazil, Japan, USA, China. This required new skillsets for each medium. The logic behind the name Nivea is that it is derived from the Latin word nix, nivis which means snow white. Customers driven marketing strategy . Customer groups on the basis of gender (Men/ Women) and age (Baby/ Millennial) has been defined by the company to offer them products as per the life stage to which they belong to. Initially, it developed its stable oil-and-water skin cream, boomed as a brand with numerous products, and now is a household name globally. It is possible that authorities may access the data without any legal remedy. Later, the brand repositioned itself and launched Nivea Men, and with its brilliant campaigns and meticulous marketing strategy the brand came out with flying colours. Transform into your freshest ever self with NIVEA MEN FRESH KICK Welcome to NIVEA.co.za! The #EndWinterOdour again, created by DigitasLBi embraced some hilarious short films which highlighted the need of solving body odour during winters. 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It has systematically segmented its consumers, has positioned its products well and has been marketing all its products in different ways. Little care tips and great ideas for looking after your skin on every part of your body throughout the year. NIVEA creme was first introduced in 1911 and the NIVEA brand now extends to 14 product ranges worldwide from suncare to facial moisturisers, deodorant and shower products. Forecasting data to create a new marketing strategy. It is possible that authorities may access the data without any legal remedy. Here on this page youll find the complete line up of NIVEA products. Nivea (German pronunciation: (), stylized as NIVEA) is a German personal care brand that specializes in skin and body care. Marketing Mix Strategy 7Ps Analysis. You also agree that the data may also be transferred to third countries outside the European Economic Area without an adequate level of data protection (esp. By using affiliates it makes sure to control the distribution cost and penetrate to the remotest areas of the market. Basically marketing plan of NIVEA used following data to re-launch of NIVEA FOR MEN:- A. Let us go through the final points in the coming section. Today, more than a million clients use these products for different skin types and climatic conditions. 807 certified writers online. In our previous article, we learned in detail about the marketing strategy of a fascinating brand, Digital Marketing Courses Across The World, Mumbai | Navi Mumbai | Andheri | Mulund | Vashi | Thane | Churchgate | Delhi | Noida | Hyderabad | Gurgaon | Udaipur | Surat | Pune | Patna | Nagpur | Lucknow | Kolkata | Jaipur | Indore | Chandigarh | Ahmedabad | Nigeria | Dubai | Abu Dhabi | Egypt | Nepal | Malaysia | Sri Lanka, Just Like Maa A Marketing Campaign of Nivea, End the Winter Odour A Marketing Campaign of Nivea, Unlock Your Sparkle A Marketing Campaign of Nivea, Milk Delight Facewash A Marketing Campaign of Nivea, This case study of Nivea includes its marketing strategies, marketing mix, digital presence, social media marketing, and its campaigns. Table of contents. Typically, these departments can include many internal groups or individuals with specific expertise like: Public relations specialists. {{ userNotificationState.getAlertCount('bell') }}. Distribution strategy in the Marketing strategy of NIVEA - Nivea distributes the offerings of the brand with the help of 17000 odd employees of the parent company Beiersdorf and more than 170 affiliates across the globe. million verified professionals across 35 million companies. USA). Suncare, Body Care Men products, as well as face cleansing and healthy business. Lorem ipsum dolor sit amet consectetur adipisicing elit. The Coca-Cola Company was established in 1886 by John Stith Pemberton. 1700 studies in R&D The #ShareTheCare challenge saw well-known TV/Film personalities and influencers like Genelia Dsouza Deshmukh and Anita Hassanandani Reddy who were followed by various micro and macro-influencers on social media, The brands also associated with influencers like Sameera Reddy and Karanveer Bohras twin babies Bella and Vienna for #HaveFunWithYourKids, YouTube and Facebook are mostly used to update its consumers with new advertisements and launch of new products, Looking at Twitter, it is still a little underdeveloped in comparison with other social media apps. Our detailed walkthroughs, guides and informational articles are our way of ensuring that your NIVEA experience is top notch. 3 Nivea Marketing Department Reviews by current and past employees about salary & benefits work culture skill development career growth job security work-life balance and more. Primarily, Nivea catered to women and marketed products that grabbed womens attention. These enable personalised online advertisements and extended analysis and evaluation options regarding the target group and user behaviour. Jan 10, 2023 (The Expresswire) -- Global "Lip Balm Market" Research Report incorporates an in-depth analysis of current industry trends, leading growth. Write about your experiences and thoughts in the comments below. All products by NIVEA are made with top-of-the-line care and ingredients so you never have to doubt the quality or efficacy of your purchase. They productively use both traditional media and digital media in their marketing. The main focus of Niveas marketing strategy is brand extension, to stay ahead of its competitors. Learn More. The value proposition which theyve developed with their consumers has made them happy, satisfied, and loyal towards Nivea. Nivea is a decade-old beauty routine and skin support brand headquartered in Hamburg, Germany. Learn how your comment data is processed. Nivea brand has managed to maintain a positive brand image. But should it be at the cost of your skin? . Definition, Tips and Relation with Financial Health, What is a Cash Conversion Cycle? Simonin thesis paper yet buying a four-step naming process of control the design formulation Brand messaging, the heart is their value-oriented marketing strategy, we have. Nivea believes in a persistent pricing policy as it has focused on the working-class part of the population to cater to the most extreme consumers for its products. Recently, the company undertook a research . In this fast-paced world and everyone having a humongous presence on digital mediums, it becomes extremely important to have extremely active strategies for digital media. as Nivea is called with its old-school ingredients, is a household name globally. It is possible that authorities may access the data. Mens products when the buyer is not married, womens products when they get married, and baby items after they have a baby child. Explore our new and exclusive products and keep checking back! These cookies ensure basic functionalities and security features of the website, anonymously. The brand first began its cream-based production in 1911. NIVEA is an established name in high quality skin and beauty care products (Nivea, 2009). The NIVEA brand is one of the most recognised skin and beauty care brands in the world. With click on ACCEPT, we are using cross-website tools to provide you individual informationfor marketing purposes via partners, also beyond our website. Hence, it is encouraged to choose shower gels based on your skin type. Nivea distributes the offerings of the brand with the help of 17000 odd employees of the parent company Beiersdorf and more than 170 affiliates across the globe. Treat Yourself: Enjoy The Spa Experience At Home, Turn your showering routine into a relaxing spa treat, Get glowing skin from head to toe with these smooth skin tips, Pamper Your Skin With In-Shower Body Lotion, In-shower body lotion makes skin care simple and enjoyable. By using affiliates it makes sure to control the distribution cost and penetrate to the remotest areas of the market. The brand is present in four business segments that can be reported i.e. Here are nine roles that the marketing department plays within the company: 1. Introduction The NIVEA brand is one of the most recognised skin and beauty care brands in the world. Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet. The brand has meticulously strategized its expansion in umbrella products so that it can cater to customers of all ages and sectors. The marketing mix includes the 4Ps Product, Price, Place, and Promotion. Traditionally, the marketing department was separate from the rest of the company. The purpose of marketing campaigns is to promote its products through different mediums like television, radio, print, and online platforms to reach its clients, consumers and give out its communication. Nivea started its journey for the first time in 1911 by introducing 'Nivea-Creme', the world's first stable oil and water-based cream.The main ingredient of this creme was an innovative emulsifying agent called Eucerit (a Greek word for beautiful wax). Most moisturizers need water to work well. Introduction. The brand also advertises heavily through e-portals and its official website. for only $16.05 $11/page. By clicking on the icon you agree that you read and accepted thePrivacy Policy. . It is possible that authorities may access the data without any legal remedy. The product brand equity is also very . Today, more than a million clients use these products for different skin types and climatic conditions. Nivea has roped in several celebrities as its brand ambassadors like Anushka Sharma, Arjun Rampal, Parineeti Chopra, Taapsee Pannu, etc. Nivea, with its highly intelligent market research teams, has worked towards developing its market share by practising curvesome pricing strategies. Sustainability therefore plays an important role for NIVEA. These cookies will be stored in your browser only with your consent. The brand has kept its prices reasonable so it can attract a larger audience. By clicking Accept All, you consent to the use of ALL the cookies. NIVEA Marketing Strategy - Distribution Strategy Nivea is a distributor of the brand through the assistance of 17000 employees from their parent corporation Beiersdorf as well as more than 170 affiliated companies around the world. Transform your skin from dry to noticeably smoother skin for 48hrs with NIVEA Rich Nourishing, it has 3X layered care of deep moisture serum, natural almond oil and Vitamin E. Be proud of your skin and its beauty. The body care and face cleansing and nourishing products from the brand have been bread and butter since the beginning and, consequently, considered to be a star within the BCG matrix. Rewards + Contribute. Looking for a particular NIVEA INDIA employee's phone or email? Compare Companies Compare & find best workplace . It does not store any personal data. Analytical cookies are used to understand how visitors interact with the website. In this article, we will explore the following: 1) concept of marketing, 2) organization of a marketing department, 3) tools of marketing department, and 4) responsibilities of marketing department. Not sure what youre looking for? Required fields are marked *. To gain a larger part of the market in the grooming industry, the brand has created an image of moisturizing, and caring, with no chemicals, and appealing branding. Learn interesting facts about NIVEA and Beiersdorf. The brand distributes its products to all six continents i.e. The cookies is used to store the user consent for the cookies in the category "Necessary". The blue color packaging of the band started in 1925 has become its visual stimulus for creating the association with the brand. In the year 1980, Beiersdorf, which is known as the international company owns . Its focus was to print marketing materials as the primary method of reaching customers. Every business needs to develop and produce quality products that address the needs of the targeted consumers. Suncare, Body Care Men products, as well as face cleansing and healthy business. free lookups / month. The Marketing Team of Beiersdorf Philippines is looking for talented students who are up to the challenge of the Beiersdorf Internship Program. Hi, I am an MBA and the CEO of Marketing91. Also, if youre interested in Digital Marketing, you can check out our. 2. Sign up for a free account. Case Study: Developing a marketing plan - Nivea. The brand has established itself around the concept of moisturizing and products that are not harmful to hair or skin. NIVEA Marketing Plan to Relaunch. Nivea is a distributor of the brand through the assistance of 17000 employees from their parent corporation Beiersdorf as well as more than 170 affiliated companies around the world. Shower time - essentially known as me time - is a bathing ritual made to pamper your senses. Pricing plays a very vital role in a companys marketing mix. By continuing to use NIVEA.co.za you declare that you are in agreement with the use of. Nivea is one of the most popular skincare and personal care companies. He has been a guest speaker at prominent colleges in India including IIMs[Read full bio], Your email address will not be published. As one of the leading companies in the field of skin care with more than 130 years of experience our products always cater for the needs of our consumers, who place a great deal of faith in us. You can withdraw your consent at any time with future effect. For more than 100, years NIVEA has helped people feel good in their own skin. In the year 1980, as a result of growing confidence in the brand from customers, the company launched innovative products for skincare, bath products for men, and bath care. The blue color of the packaging of the band was introduced in 1925 and was the first time it became a visual trigger to create a connection to the company. The original formula for the cream consisted of water, oil, citric acid, glycerine, and rose perfume. The marketing-mix model is applied to discuss the Marketing Strategy of Nivea. Share. Also, the brand provides offers and discounts on various products. Necessary cookies are absolutely essential for the website to function properly. body care, face care, sun care, Nivea men. New From NIVEA. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. needs to develop marketing mix strategies to achieve its desired results within the market that it serves. Experience bought in by the parent company: As the parent company of the Brand is already dealing in 7 brands in the skin care and body care industry so it is easy for the company to understand the market and come up with the products which are best suited to the changing needs of the customers and at the same time cannot be copied by the competitors. Bollywood stars like Anushka Sharma, Taapsee Pannu, Parineeti Chopra, and Ranveer Singh have been associated with Nivea for advertising. These enable personalised online advertisements and extended analysis and evaluation options regarding the target group and user behaviour. Each lip care colour carried its own personality. A majority of the people who purchase the product are within the 20-45 age bracket years old. NIVEA MEN Cool Kick products transform your daily skincare routine with freshness the whole day long. However, you may visit "Cookie Settings" to provide a controlled consent. Try something new by indulging in skincare, for you and your partner. Worlds No. Market segment Market segmentation is the key strategic concept in marketing today (Michael N. Tuma, 2011). Keeping Your Skin Safe & Healthy Before Holi. I am a Digital Marketer and an Entrepreneur with 12 Years of experience in Business and Marketing. The Marketing Team of Beiersdorf Philippines is looking for talented students who are up to the challenge of the Beiersdorf Internship Program. As the parent company for the Brand, they are already involved with 7 brands within the body and skincare market, so its simple for them to study what is happening in the marketplace and to come up with the best products suitable for the evolving demands of customers, and in the same time, cannot be copied by rivals. The customer groups based on gender (Menor women) or age (Baby or Millennial) has been identified by the company to provide these products based on the stage of life they are a part of. It is part of a range of brands produced and sold by Beiersdorf. Please let us know if you have additional suggestions to add. This Marketing Strategy element reflects the solution to the customers' needs. Marketing Strategy of Nivea analyses the brand with the marketing mix framework which covers the 4Ps (Product, Price, Place, Promotion). Did you find the article interesting? Nivea is launching a direct marketing campaign to promote its new men's deodorant Nivea for Men Deodorant Silver Protect. Nivea has always made their products with the view to mass market it with different offerings for a different set of buyers and making it available in smaller to large SKUs (stock keeping units). Past performance data. The brand distributes its products to all six continents i.e. for only $16.05 $11/page. Explore Nivea Marketing department salaries in Jamshedpur. This case study of Nivea includes its marketing strategies, marketing mix, digital presence, social media marketing, and its campaigns. A majority of the people who purchase the product are within the 20-45 age bracket years old. . The income bracket for which the product offerings are most suitable is middle and upper-middle-income social class. NIVEA customer-driven marketing strategy: NIVEA is one of the most company produce attractive production for both gender. Bonifacio Global City, Taguig 1290 scientists Our global team of 1290 scientists is dedicated to continually improving our products and finding new breakthroughs in effective skin care. To spread the communication to its larger audience, Nivea uses. North America, Australia, Asia, Europe, Africa, and America. Get glowing skin from head to toe with these smooth skin tips. Also, if youre interested in Digital Marketing, you can check out our Free Digital Marketing Masterclass by Karan Shah. Looking for a particular NIVEA INDIA employee's phone or email? If you want beautiful, radiant skin, you need to look after it properly. A good marketing plan coupled with suitable marketing strategies will ensure that it shall create products and services as per the needs and wants of our customers. With more than 130 years of experience, NIVEA is one of the leading companies in the field of skin care. NIVEA Marketing Strategy Segmentation, Targeting and Positioning, NIVEA Marketing Strategy Competitive Advantage, Experience infused through the main company, NIVEA Marketing Strategy Distribution Strategy, NIVEA Marketing Strategy Competitive Analysis, NIVEA Marketing Strategy Market Analysis, NIVEA Marketing Strategy Customer Analysis, Burberry Marketing Strategy Marketing Strategy of Burberry, Gillette Marketing Strategy Marketing Strategy of Gillette, Garnier Marketing Strategy Marketing Strategy of Garnier, Marketing Strategy of Google Google Marketing Strategy, A Multinational Computer Networking Company, American multinational energy corporation Company, All Airticle [ SWOT Analysis And Marketing Strategy ], Marketing Strategy and SWOT SWOT Analysis All in One. As the brand always gives what its consumer requires, they worked towards the solution for Indian skin requirements. Questions Regarding Bathing, Showering or Soap? It is owned by the German company Beiersdorf. To be the number one in skin care in our relevant markets and categories., Trusted, loved, and always reliable For more than 100 years. Tijdens deze stage leer jij alles over de facetten . (adsbygoogle = window.adsbygoogle || []).push({}); Competitors: Vaseline | Ponds | Clinique | Johnson and Johnson | Lakme | Dove | Olay | Garnier. Skincare gifts are luxurious in their unique way, and NIVEA's range of skincare gifting options full of the best lip care, face wash for women, roll-ons for men, etc will surely be a great choice. The campaign, which has been created by space, launches tomorrow and is scheduled to run for eight weeks using experiential, promotional, sampling and online activity. Nivea can compete because of the wide range of products it offers for different groups of customers that help them stay close to the customers in all phases of the customers life i.e. Let us know your thoughts on this case study in the comment section down below. For very dry skin . Get the chance to learn about Marketing and explore what it's like to work in the world of skincare. Profile Manage Preferences Logout. We use and collect cookies to improve and personalize your experience on our website. Up to 5 It has products for each age group at an affordable price. Assist in marketing and advertising promotional activities (e.g. Worry less and laugh more while taking simple steps to maintain healthy-looking skin. 1 Nivea Marketing Review about salary & benefits work culture skill development career growth job security work-life balance and more. In recent times theyve extensively tried Influencer marketing on social media to attract more consumers with challenges, trends, etc. NEW | 5-in-1 COMPLETE CARE NOURISHING BODY MILK, NEW | NIVEA BIODEGRADABLE CLEANSING WIPES. It is shows as the attempt to distinguish 'homogeneous groups of customers who can be targeted in the . The distinctive characteristics of the product by Nivea are: 2.1.1. Its target group is the middle-class catering to all age groups and genders. During the product launches, the brand onboards well-known celebrities and VIPs. distribution costs and extend to the most remote areas on the market. 1.1 Product. 1 Marketing Mix of Nivea. The ad had 1.5M million views and comments that included beautifully touched, emotional, unconditional love defined in the purest form, and many more. With click on ACCEPT, we are using cross-website tools to provide you individual informationfor marketing purposes via partners, also beyond our website. NIVEA is one of the world's largest skin care brands with over 50 products available in 173 countries around the world. But opting out of some of these cookies may affect your browsing experience. A total of 1m samples will be distributed to men aged . NIVEA is a global skin and body-care brand that means to hold a unique position. NIVEA Marketing- NIVEA Marketing To ensure that all internal and external marketing activities are in perfect synchronization and synergies are optimally utilized, the staff within our NIVEA marketing teams work closely together and regularly exchange information. Nivea 2017 has begun to build its Suncare products, and both the product line is trying to establish themselves on the market, and, as such, there is an issue within the BCG matrix. NIVEA developed its marketing plan after the marketing research. Let us know What do you think? Weve got great items for helping you keep your body happy, healthy and looking great, no matter who you are, where you are, or what your personal preferences and needs may be. USA). They have numerous outlets spread around the world where consumers can straightforwardly pick the items dependent on his/her necessities. There were lots of reputed product or bases used to market or advertised this brand but the owner seems too looked disappointed to market or advertised this brand. In 1911, pharmacist and entrepreneur Dr Oscar Troplowitz and dermatologist Dr Paul Gerson Unna created the first water-in-oil . Caring since 1911 slide 1 to 2 of 6 100 years For more than 100, years NIVEA has helped people feel good in their own skin. Despite economic hardships and a competitive environment the brand continued to grow and initiated umbrella brands under Nivea, to name a few Nivea family, Nivea Men, and Nivea bath care. No credit card required. Department marketing administration, literary eassay writting analysis. Lets dive into Niveas most effective advertising campaigns: Mothers Day campaign #JustLikeMaa was to appreciate the love of the ones who didnt give us birth but loved us just like our moms. CURRICULUM TOPICS Marketing plan NIVEA creme was first introduced in 1911 and the NIVEA brand now extends to 14 product SWOT analysis ranges worldwide from suncare to facial moisturisers, deodorant and shower products. In 1980 Nivea launched NIVEA FOR MEN globally, and it was very famous among the male as it was the first product that are alcohol-free. Nivea has always designed its products intending to sell to the masses by offering different options to a diverse set of consumers and offering it in SKUs ranging from large to small (stock conserving units). Further info:Privacy Policy. This cookie is set by GDPR Cookie Consent plugin. Find the answers to your frequently asked questions here. Whether you want to achieve a brand new look for the season or to take care of your body, youre sure to find what youre looking for right here. Video production specialists. Nivea has always designed its products intending to sell to the masses by offering different options to a diverse set of consumers and offering it in SKUs ranging from large to small (stock conserving units). Subsequently, it established its division in India, in 2005. These were just a few campaigns that aired on both traditional and digital mediums to create huge brand awareness. Body care, Suncare, Men product and face cleansing & nourishing business. Within Beiersdorf, Nivea completed roughly around 100 years in 2011. Companies. The first oil and water based revolutionized cream brand was founded by the parent company Beiersdorf in the year 1911. Login. The Baby care products are the latest business segment the brand is entering into as well. The campaign revolved around the Nivea Original Lip Balm with 6 lively colours. We also use third-party cookies that help us analyze and understand how you use this website. When television and radio came onto the scene, marketing departments had to equally promote print, television, and radio. You can decline or withdraw your consent at any timehere. His main objectives would be to make strategies for the marketing of the NIVEA brand. It has a strong distribution channel. Neutrogena.com. Nivea 2017 has begun to build its Suncare products, and both the product line is trying to establish themselves on the market, and, as such, there is an issue within the BCG matrix. Search over 700 Proficient in Microsoft Excel and PowerPoint, Fluent in English and Filipino, spoken or written. Transform your skin from dry to noticeably smoother skin for 48hrs with NIVEA Rich Nourishing, it has 3X layered care of deep moisture serum, natural almond oil and Vitamin E. Be proud of your skin and its beauty. It has already established its name in beauty and skin-care products and is widely recognized. Marketing strategies Do check our website for more. With the increase in the use of social media sites as well as people being awed by their acceptance of their personalities on social media, there has been a growth in the skincare and beauty care sector. Through affiliates, you certainly control the cost of distribution. Lets examine the marketing mix of Nivea: Today, customers centre around confiding in more dependable brands, service benefits, and are buyer-driven. Customers of the brand are those who give extra care to their skin tone, cleaning, softening and tanning. It has 71.4K organic followers on Instagram, 23M followers and 6.3M followers on Nivea Men on Facebook, 25K followers on Twitter, 85K subscribers on YouTube, and 77K followers on LinkedIn, The brand is quite active on Instagram with constant posting related to products, festivals, videos breaking myths, supporting causes, videos related to a skincare routine, and posts related to weather change, In todays time, Online Reputation Management plays a huge role and the brand actively is in service for their consumers queries and complaints, both on Instagram and Facebook, Nivea has also benefited from Influencer Marketing which was its debut in the Tik Tok era of India. The reasoning for the reason behind Nivea, is that its an abbreviation of the Latin word nixnivis which translates to snow white. The first "P" stands for product. Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. It is owned by the Hamburg-based company Beiersdorf Global AG. It completes its market search in various manners which incorporates research strategies, utilizing focus groups to tune in to purchasers straightforwardly; gathering information from shoppers, and product testing in these sectors. 808 certified writers online. Nivea is a German personal care brand that specializes in body care. We believe that animal testing is not necessary and have been committed to animal-experiment free cosmetics production for decades. Nivea also incorporates the utilization of events, for example, product launches, direct mails, public relations, branding, and sales advancement. INTRODUCTION Concept of Marketing. In 1980, NIVEA developed a uniform international marketing concept with the goal to become the global market leader in skin care products. Marketing Strategy of Nivea. distribution costs and extend to the most remote areas on the market. The brand has established itself around the concept of moisturizing and products that are not harmful to hair or skin. Lets take a look at the digital marketing strategy followed by Nivea: Here the case study on Nivea comes to an end. Nivea Beiersdorf faces 4 major types of risk exposures - risk corresponding to technological innovations, demand risks, production or delivery risks, and international risks. Not sure how best to use that brand new salve, hair style or skin enhancer? These enable personalised online advertisements and extended analysis and evaluation options regarding the target group and user behaviour. Treat Yourself: Enjoy The Spa Experience At Home, Turn your showering routine into a relaxing spa treat, All the latest highlights, care tips, inspirations and offers, Exclusive free product samples especially chosen for you. Nivea is a global brand, it has a presence in more than fifty countries worldwide. You can withdraw your consent at any time. Maintaining and updating the marketing calendars. Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features. With the increase in the use of social media sites as well as people being awed by their acceptance of their personalities on social media, there has been a growth in the skincare and beauty care sector. Maybe youll discover new products you didnt even know you wanted. WHAT IT TAKES. Our product descriptions are thorough and designed to help you find out exactly which qualities you need to enhance, enliven and enjoy yourself, whatever your mood or preferences. For the NIVEA marketing plan to relaunch the company, it is analyzed that company or NIVEA brand is effectively focused on the beauty care brands or products for the consumers in the market through using the different strategies. Thank you for reading, and if you liked our then do share this in your circle. So without any further ado, lets begin by understanding the company. The brand is present in four business segments that can be reported i.e. These enable personalised online . Complaints Profile. Following factors should be considered to . Nivea features a wide selection of products; it's segmented itself as personal and skincare products. These cookies track visitors across websites and collect information to provide customized ads. The blue color of the packaging of the band was introduced in 1925 and was the first time it became a visual trigger to create a connection to the company. Lead Trainer & Head of Learning & Development at IIDE, Leads the Learning & Development segment at IIDE. 15:25 Page 1 www.thetimes100.co.uk Developing a marketing plan Introduction The NIVEA brand is one of the most recognised skin and beauty care brands in the world. This is the Marketing Strategy of Nivea. Nivea Company Case Study. Which Shower Gel Is Suitable For Dry Skin? Skincare gifts are luxurious in their unique way, and NIVEAs range of skincare gifting options full of the best lip care, face wash for women, roll-ons for men, etc will surely be a great choice. The cookie is used to store the user consent for the cookies in the category "Performance". In order to be able to present our website as attractively as possible, we make use of cookies. Try something new by indulging in skincare, for you and your partner. Lets look at the digital strategy of Nivea that resulted in the success of the brand. Find the answers the your frequently asked questions here. This campaign was carried out on a digital platform, developed by DigitasLBi. Welcome to NIVEA.ca! Highlights from NIVEA. Skincare gifts are luxurious in their unique way, and NIVEA's range of skincare gifting options full of the best lip care, face wash for women, roll-ons for men, etc will surely be a great choice. Digital Marketing Events: DigiPlus Fest 2023 is 2 day Corporate Events in Delhi from Economics times that will highlight trends across Digital Marketing, Digital Media, Mobile Marketing . Nivea has been a client of FCB for 100 years, and spends more than $400 million on advertising annually. Partnering the product with a big-name artist is the key to drawing young people to purchase the product. Our Commitment. Weve got many highly informative articles to assist you in deciding exactly how to take care of yourself or give you the push you need to try something new and different. Customer purchase the brand offerings as they feel that it soften their hard screen, have little ono side effects and make customers feel confident. 1.0 Background of Study NIVEA is a german company with leading skin care brand in the world with a long history due to its success to its consistency marketing strategy in inhering the core values of family relationship of all its series products, include sub-brands. All products by NIVEA are made with top-of-the-line care and ingredients so you never have to doubt the quality or efficacy of your purchase. It has launched several ad campaigns via print, social and digital medium. WHAT IT TAKES, For interested applicants, please feel free to e-mail your resumes to Melody.Juadiong@Beiersdorf.com, Get in the Cool Zone with NIVEA MEN Cool Kick. It includes categories like body care, face care, sun care, Nivea men and many more in this category. The company can offer a robust portfolio of products range that caters to each segment such as Women, Men, and Babies and its helping the business to increase its value in terms of TRV (Total relationship value) of its customers over the customers life cycle, which ensures repeated purchases, as well as across, sell possibilities to existing customers for the company. The company can offer a robust portfolio of products range that caters to each segment such as Women, Men, and Babies and its helping the business to increase its value in terms of TRV (Total relationship value) of its customers over the customers life cycle, which ensures repeated purchases, as well as across, sell possibilities to existing customers for the company. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. Customers purchase brand products since they feel they will soften the hard screen and cause minimal side effects and help customers feel more confident. Advantages Of Nivea Marketing Strategy. If you want beautiful, radiant skin, you need to look after it properly. Marketing Mix Nivea is presented below: 2.1. We will write a custom Case Study on Nivea Company Marketing Approaches specifically for you. Through affiliates, you certainly control the cost of distribution. By using this feature you agree that the data may also be transferred to third countries outside the European Economic Area without an adequate level of data protection (esp. Try something new by indulging in skincare, for you and your partner. Also, the skin care products developed by the brand are tailored to the local needs and giving due consideration to the demographic and environmental factors. Your email address will not be published. The formula has not changed significantly over more than 100 years. Product Product is one of the most important components of the Nivea Marketing mix. A marketing department is a division within a business that helps to promote its brand, products and services. Resolved "nivea fresh for men" Resolved "Nivea Men Stress Protect quick dry anti perspirant" Resolved "Reaction" Resolved "Skin allergy". If you need assistance or have any questions related to our products, company, website or online ordering, please call our Customer Care Center for Healthcare Professionals at 1-866-948-6883. USA). The Freshest Nivea Black & White Deo, Open to 3rd year (for 4-year courses) and 4th year students (for 5-year courses). The 5Cs of Marketing Analysis are -. Majority of the customers of the brand are in the age group of 20-45 years and the brand has been focusing on Men & Women grooming products for those customers who are in the upper middle or upper-income group social class and are either are working professionals or are studying in colleges. B. Try for free at rocketreach.co The price of the products mainly depends upon the production costs. Its target group is that the middle-class catering to all or any . To gain a larger part of the market in the grooming industry, the brand has created an image of moisturizing, and caring, with no chemicals, and appealing branding. Need a bit of extra help or advice? This product is free from alcohol, colourants and preservatives. It has already established its name in beauty and skin-care products and is widely recognized. Thats a big no right there. Our vast range of products is sure to please. They advertise on television and newspapers for their different products, as there are still consumers in India who are engaged with traditional media. Further info:Privacy Policy. The Body care and face cleansing & nourishing products of the brand is the bread & butter since its inception and is, therefore, is Stars in the BCG matrix. Geographic segmentation . NIVEA Fun Fact: The majority of these lotions are water, about 70 to 80 percent. Nivea cream is different; it is a water-in-oil emulsion (W/O) where the oil phase comprises a much larger portion of the emulsion. With click on ACCEPT, we are using cross-website tools to provide you individual information for marketing purposes via partners, also beyond our website. 1. Nivea compete in the market on the basis of the array of the products that the brand has for the different customer groups which help it in being connected with the customer in whole customer lifecycle i.e. NIVEA Marketing Strategy Marketing Strategy of NIVEA: The first water and oil base revolutionized cream brand was created in the companys parent Beiersdorf in 1911. When your lips reach next-level dryness and become cracked or chapped, simple fixes like a swish of lip balm for cracked lips or a big glass of water, arent likely to be enough. Skincare gifting options for your significant other. . When NIVEA started the deodorant business, the strength of its name influenced the deodorant sales and it is helping the company to maintain its number one position in the global deodorant business. Actors like R Madhvan, Genelia Dsouza Deshmukh, and Shilpa Shetty Kundra took to Twitter to express their feelings regarding the campaign. It distributes its product to all the six continents i.e. The customer groups based on gender (Menor women) or age (Baby or Millennial) has been identified by the company to provide these products based on the stage of life they are a part of. 58 complaints. In one of our latest blogs, we learned about the marketing strategy of Maruti Suzuki. Apart from actively branding their products on television, Nivea has a well-built social media presence with an incredible digital marketing strategy handled by Madison Media Omega. Content creators. Its ads are showcased via newspapers, magazines, beauty magazines, television, and radio. Liked our work? The brand has positioned itself based on the moisturizing nature and products which are not harsh to the skin or hair. You can withdraw your consent at any time with future effect. Here you can learn more interesting facts about the history of the brand and where the name NIVEA comes from.To NIVEA Creme History, Make our goals your future: If you have talent, passion and entrepreneurship, you will find your calling with us!More about careers at Beiersdorf. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. The Baby care products are the latest business segment the brand is entering into as well. Nivea has adopted the above-the-line technique for marketing their products. Let us now look at the successful marketing campaigns of Nivea in the coming section. However the Baby care products have been the new business segment that the brand has entered into and Nivea in 2017 started strengthening Sun care portfolio, both the portfolio is still struggling to make its marks on the market, therefore, is the question mark in the BCG matrix. Find the ideal item, whatever your needs may be. Today, a NIVEA Q10 product is bought every few seconds, and our NIVEA Visage Anti-Wrinkle Q10 Day Cream has become one of our bestselling anti-wrinkle creams. Through affiliates, you certainly control the cost of distribution. 1038 Words5 Pages. (business & personal). NIVEA stands for reliability, quality and innovation. To interest its shoppers with new products Nivea does a broad examination to target key market sections which recognize similar gatherings of people with similar qualities like age, attitude, personality, and so on. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); This site uses Akismet to reduce spam. Nivea is a distributor of the brand through the assistance of 17000 employees from their parent corporation Beiersdorf as well as more than 170 affiliated companies around the world. Save my name, email, and website in this browser for the next time I comment. Adjust the filters located at the top of this page to narrow your search and find that elusive item that youve been hunting for forever. Liked our work? Get contact details including emails and phone numbers 4 resolved 54 unresolved. Interested in learning further? With consumers, the Nivea products has been identified as a "caretaker" of skin. The brand has kept its prices reasonable so it can attract a larger audience, Traditional medium: print ads, newspaper, and television, Digital medium: online magazine known as FYI Fun, Young and Independent, Social Media: presence on Facebook and Instagram, The ad had 1.5M million views and comments that included beautifully touched, emotional, unconditional love defined in the purest form, and many more. The target market and the way they are influenced to purchase the products are critical in the company marketing mix. All the latest highlights, care tips, inspirations and offers, In order to be able to present our website as attractively as possible, we make use of cookies. We will write a custom Essay on Nivea Visage Young Marketing Mix specifically for you. Check out our advice section and inspire yourself with our informational articles and tips on how to use our products and take care of yourself no matter what your needs and preferences may be. Nivea is a company that manufactures and sells various skin care and beauty products. Marketing mix Here is the Marketing mix of Nivea, SWOT analysis Here is the SWOT analysis of Nivea, TaglineTrusted, loved and always reliable For more than 100 years. Nivea Milk Delights Face Wash was an interesting campaign featuring Taapsee Pannu. The customers of the brand are extra careful about your skins appearance, clean as well as softening and tanning. Urban Skin detox, Deep moisturizing serum, and sunscreen with cooling effects. Reliability and quality these are our most important values. In 1889, Pemberton sold the formula and brand name to Asa Griggs Candler, who would later franchise the production of the beverage, and the company has operated as a franchise since 1889 (Pendergrast, 2013). Nivea competes with its parent companys skin and body care brands like Labello, La Prairie, Eucerin, Florena, Hansaplast, and 8*4 as well as peer brands that are available like the Loreal, Ponds, Jhonson & Jhonson, and Lakme. Do check our, for more. This cookie is set by GDPR Cookie Consent plugin. Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors. Segmentation by city: the use of roll-ons is higher in cities than in the countryside, this may be because of factors like income levels and product awareness. The income bracket for which the product offerings are most suitable is middle and upper-middle-income social class. Nivea can compete because of the wide range of products it offers for different groups of customers that help them stay close to the customers in all phases of the customers life i.e. Companies Discover best places to work. You also agree that the data may also be transferred to third countries outside the European Economic Area without an adequate level of data protection (esp. Feel good tips at your fingertips! With a -10C icy cool feeling, 48H sweat and odor protection, and a Cool Active fresh scent, its easy to Get in the Cool Zone with NIVEA MEN Cool Kick. Definition, Importance, Functions and Example, What is Channel Marketing? Marketing department must understand that it is allocating the marketing budget at the right marketing activities and helping in the revenue . Search by specific needs and desires. By the 1960's Nivea Creme had become the dominant multi-purpose skin care product and a household name throughout Europe and Germany. With Education Background in Business Administration, Marketing Management, Business Economics or any comparable course. As the parent company for the Brand, they are already involved with 7 brands within the body and skincare market, so its simple for them to study what is happening in the marketplace and to come up with the best products suitable for the evolving demands of customers, and in the same time, cannot be copied by rivals. The brand first began its cream-based production in 1911. File a complaint. Marketing can be described as any activity that is carried on with the specific purpose of conveying information about the use, quality and value of a product or . 'S phone or email the Original formula for the next time I comment taking simple to. The formula has not changed significantly over more than 100, years Nivea has a presence in than... Need to look after it properly its highly intelligent market research teams, has itself. Head of Learning & Development segment at IIDE decided deliberately to have the required number sales. Third-Party cookies that help us analyze and understand how you use this medication regularly to get the chance to about... Had to equally promote print, television, and Promotion strategy: Nivea is launching direct! Critical in the world of skincare remote areas on the market information to provide customized ads would be make. Maar ook Labello of 8x4, ga je aan de slag bij het marketing Team Beiersdorf... Side effects and help customers feel more confident targeted in the success of the market that it attract! Study in the buildup of new products cooling effects a larger audience, Nivea men KICK... The scene, marketing departments had to equally promote print, television, and radio came onto scene! Your freshest ever self with Nivea for advertising through our selection according to your specific preferences or product. Proficient in Microsoft Excel and PowerPoint, Fluent in English and Filipino, spoken or written sure. ) and 4th year students ( for 5-year courses ) all Reside Respected. The number of visitors, bounce rate, traffic source, etc your story phone numbers 4 resolved unresolved. Water based revolutionized cream brand was founded by the parent company Beiersdorf in the category `` Functional.... And user behaviour complete care NOURISHING body MILK, new | Nivea cleansing... Skincare ingredients beyond our website 3rd year ( for 5-year courses ) all to... Extended analysis and evaluation options regarding the target market and the way they are influenced purchase... Nivea that resulted in the coming section to 5 it has launched several ad campaigns via print,,... Radical approach to skincare: ACCEPT the signs of aging as part of your skin and user.! And helping in the world 's largest skin care products are the highlights... Brand first began its cream-based production in 1911, pharmacist and Entrepreneur Dr Oscar Troplowitz and dermatologist Dr Paul Unna... In a companys marketing mix strategies to achieve not only the marketing mix strategies to achieve its desired within! World ; it & # x27 ; s deodorant Nivea for men: - a now!: Public relations specialists phones, social links, etc de facetten produce attractive production for gender... A direct marketing campaign to promote its brand ambassadors like Anushka Sharma, Arjun Rampal, Parineeti Chopra, Ranveer... Samples will be stored in your browser only with your consent at timehere... For talented students who are engaged with traditional media strategies that address the of! Salve, hair style or skin enter employee name to find & verify emails nivea marketing department phones, social,! Our most important components of the market abbreviation of the market into a category as yet ' }. A particular Nivea INDIA employee 's phone or email june 13, 2018 by Hitesh Bhasin Filed Under brand... Work-Life balance and more sunscreen with cooling effects nivea marketing department Twitter to express their feelings regarding target., Importance, Functions and Example 400 million on advertising annually or written company which is known as me -. Want beautiful, radiant skin, you consent to the remotest areas of the products are in!, Parineeti Chopra, and Promotion word nix, nivis which means snow white its desired results the. With 6 lively colours Nivea BIODEGRADABLE cleansing WIPES ads are showcased via newspapers, magazines, beauty magazines beauty... Ado, lets begin by understanding the company marketing Approaches specifically for you opting of. Digital presence, social media to attract more consumers with challenges, trends, etc for both gender the of! Value proposition which theyve developed with their consumers has made them happy satisfied... Maintain healthy-looking skin tone, cleaning, softening and tanning less and laugh more while simple. Nivea men are the latest business segment the brand has established itself around the Nivea products has a! Following data to re-launch of Nivea for men deodorant Silver Protect chapped lips cure, follow our simple step... Stands for product down below Hitesh Bhasin Filed Under: brand strategies means snow white time with effect. Drawing Young people to purchase the product offerings are most suitable is and. Our website as attractively as possible, we make use of the people who purchase product... Has been marketing all its products in different ways with Nivea for men: - a 12 years experience... Products that are not harmful to hair or skin is owned by the Hamburg-based company Beiersdorf in the year,... For decades to promote its new men & # x27 ; s deodorant Nivea for men deodorant Silver.! Skin, you certainly control the cost of a range of products ; it already... & quot ; stands for product managed to maintain a positive brand image concept in marketing today ( N.... Water, oil, citric acid, glycerine, and rose perfume, colourants preservatives! Outlets spread around the world concept of moisturizing and products that grabbed womens attention my,. To look after it properly Parineeti Chopra, Taapsee Pannu and sectors information to provide you individual informationfor marketing via! Out of some of these lotions are water, oil, citric acid, glycerine, and more... Practising curvesome pricing strategies beauty magazines, television, and Shilpa Shetty Kundra took to to! Product, price, Place, and loyal towards Nivea primarily, Nivea uses distribution! Bounce rate, traffic source, etc know you wanted and penetrate to most... Products for different skin types and climatic conditions strategy of Maruti Suzuki,,! We are using cross-website tools to provide you individual informationfor marketing purposes via partners, also beyond our website attractively. With relevant ads and marketing the leading companies in the category `` ''. S like to work in the coming section organizational objectives curvesome pricing strategies when television and.! On metrics the number of sales data to re-launch of Nivea products upon production! Is free from alcohol, colourants and preservatives some hilarious short films which highlighted the of. High quality skin and beauty care products are the latest business segment the first... Product are within the company marketing Approaches specifically for you and your partner thoughts in category... Moisturizing and products that are not harmful to hair or skin enhancer completed roughly around 100 years Health What... Is one of the people who purchase the product are within the 20-45 age bracket years old that means hold... Most recognised skin and beauty care products are critical in the category `` necessary '' email... Subsequently, it is shows as the brand is spread over 173 countries around world! Deze stage leer jij alles over de facetten strategy of Nivea in the success of the most areas... The signs of aging as part of a product should be decided deliberately to have the number! As Nivea is launching a direct marketing campaign to promote its new men & # x27 ; s requirement satisfaction... To your specific preferences or desired product type of Niveas marketing strategy of.! Arjun Rampal, Parineeti Chopra, Taapsee Pannu thePrivacy Policy strategic concept in today... Cookie Settings '' to provide a controlled consent solving body odour during winters the communication to its larger audience Performance. The formula has not changed significantly over more than 130 years of,! Various aspects of each element, will be distributed to men aged distribution cost and to... Highlights, care tips, inspirations and offers, exclusive free product samples chosen. To animal-experiment free cosmetics production for both gender specializes in body care, Nivea catered to Women and marketed that! Rampal, Parineeti Chopra, and if you have additional suggestions to add remote areas on the nature! Fresh KICK Welcome to NIVEA.co.za, What is Channel marketing the quality or efficacy of your body throughout year! Its consumer requires, they worked towards developing its market share by practising pricing... Campaigns via print, social and digital media in their own skin brand is into. Has kept its prices reasonable so it can cater to customers of the most benefit from it most is! Main focus of Niveas marketing strategy of Nivea oil and water based cream! Parent company Beiersdorf in the company and offers, exclusive offers and Nivea news, for you and partner! Strategies to achieve not only the marketing department must understand that it is to! And cause minimal side effects and help customers feel more confident in skin care and beauty.... Has products for different skin types and Benefits, Channel Conflict definition, tips and with... - essentially known as me time - is a household name globally its famous Nivea Young... Market segment market segmentation is the middle-class catering to all the cookies in the nivea marketing department of care! Cleansing and healthy business are the latest highlights, care tips and Relation with Financial Health, What is bathing..., magazines, television, and America began its cream-based production in 1911 beauty products available. S requirement and satisfaction like Anushka Sharma, Taapsee Pannu, Parineeti Chopra, Taapsee Pannu,.. Of experience, Nivea developed a uniform international marketing concept with the use of plays! Include many internal groups or individuals with specific expertise like: Public relations specialists developed a uniform international marketing with! You use this medication regularly to get the most company produce attractive for! Development segment at IIDE, Leads the Learning & Development at IIDE was first introduced in 1911 pharmacist! Ensure basic functionalities and security features of the market and many more this.
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