Will Ferrell, on the other hand, decided to make commercials for regional beer brand Old Milwaukeebecause he likes good, crappy beer. The series of ads aired mainly in local markets. Whether he is enjoying hiscustomCokebottle, proudly displayingcardboard cutoutsof himself, or shamelessly showing off the joy ofbeing a dad in quarantine, Hamlin always has the red brand ready to rock. Public Relations, Copyright 2021 Privacy Policy Subscription Terms Terms of Use Sitemap Site by Artillery, Copyright 2021OpendorsePrivacy PolicySubscription TermsTerms of UseSitemapSite by Artillery. . Advertiser Disclosure: Many of the offers appearing on this site are from advertisers from which this website receives compensation for being listed here. Add to Wish List. Taylor signed a deal worth $26 million with Coca-Cola for promoting Diet Coke. The company is able to make such a huge amount as it is spread across the world. After learning what he was drinking, he recruited friend and fellow celeb Sean "P. Diddy" Combs to invest in the company with him. Consumer Packaged Good brandsare among a category of brands whichhave an option when partnering with celebrities to provide thepotential for more bang for the buck - and that is an equity stake in the company. Strategic Partnerships, An interesting thing to note is he has also endorsed with Coca-Cola in the past. Shes the leading lady in a string of Natural Match hair color commercials. NBA slam dunk champion Blake Griffin won his 2011 dunking crown byjumping over a Kia OptimaKia being an NBA sponsor at the time. TV: On Thanksgiving Day 1950 American . That is the central message for "Open Happiness . Success! But, this might be small change compared to how much her fashion empire brings in. What isunique about these endorsers is that they are also investors in the brand, with Bryant on the Board of Directors for the brand. According to the publication, this move upset Kanye West, who has his own deal with Adidas. Related:Which Athletes Earn the Most Per Hour? With celebrity endorsements on the rise in e-commerce, the image of businesses hang in the balance . It has a queen-sized bed . But the most intriguing thing is, a large fraction of their income comes from the brands they endorse. Top business news 16 videos. Find out which celebrity endorsement deals were worth the most. Jennifer Aniston rose to fame as a cast member of "Friends" more than 20 years ago, but she's still one of the highest-grossing actresses in the country. But in 2001, it was Britney Spears who was sitting pretty as queen of the pop hill and she landed a Pepsi advertisement of her own to prove it. By 2011, Gwyneth Paltrow had already supplemented her movie star income with lucrative endorsement deals from Tods, Coach and Estee Lauder. The brand spent about $10 million on ads during the 2020 Super Bowl. The world's most beloved "momager" teamed up with Poise to advertise their bladder leakage pads. That year, however, the Pretty Woman star renegotiated for 2.5 times that amount, according to reports at the time. The contract, which features radio spots and TV ads, earned the superstar $26 million. 50 Easy Things You Should Do To Save Money, The Downsides of Retirement That Nobody Talks About, 21 Hacks To Reduce Your Healthcare Costs This Year, This article originally appeared on GOBankingRates.com: Celebrity Endorsement Deals With Insane Payouts, Lessons To Live By From These 13 Rags-to-Riches Athletes, Celebrity Endorsement Deals With Insane Payouts. According to a report from CBS News, actress Penelope Cruz earns $2 million per year for her position as a spokesperson for LOreal. By the time Pepsi came along, its rival was already selling more than a million gallons of its product per year. Teams of the NBA ranked by revenue 2021/22; NBA league & teams sponsorship revenue 2010-2022; Kylie Jenner is the highest-paid celebrity who earned around $590 million. Success! Neither is swooshing down the slopes at death-defying speed nor 10 Genius Things Warren Buffett Says To Do With Your Money, 20 Genius Things Mark Cuban Says To Do With Your Money, How Obama, Biden and Other Elected Officials Have Made Millions by Being in Office. All Right Reserved. Coca-Cola lost $4 billion in market value . . A post shared by Joey Logano (@joeylogano). Perhaps his most best-known turn came as a spokesperson for pizza chain Papa Johns. In 2002, Catherine Zeta-Jones signed a two-year contract that paid her eight figures a year. Hollywood Branded's Influencer Marketing School advances your influencer marketing game. Coca Cola Net Worth is $265 Billion in 2023. And the celebrities listed above are few among the dozens who earn the most through their brand endorsements. Pepsi. The companypaid a lofty $40 million settlement a year later in response to a class-action lawsuit that disputed the shoes health claims. From trademark Coca-Cola to Sports, Juice & Dairy Drinks, Alcohol Ready-to-Drink Beverages and more, discover some of our most popular brands in North America and from around the world. Addison Rae is one of the highest paid TikTok stars, and everything she touches seems to turn to gold until now. During his highly anticipated 2017 fight against UFC star Conor McGregor, Floyd Mayweather earned $25 million just by selling ad space on the clothing and accessories he wore during and before the fight. In 2007, giants like Peyton Manning and Tiger Woods saw to it that $25 million was not a huge deal in the world of sports endorsements but it was certainly a big deal for NASCAR. document.getElementById( "ak_js_2" ).setAttribute( "value", ( new Date() ).getTime() ); Get the full breakdown on 36,000 branded Instagram posts published on behalf of more than 3,200 sponsors in sports. The campaign featured Lowe and various alter-egosas they tried to convince viewers to ditch cable and upgrade to the satellite TV service. Jan. 18: Los Angeles Lakers star LeBron James leaves Coca-Cola after 17 years to . And 60% of that figure or $94.5 million came from pitch deals with brands like Head & Shoulders, Pepsi, Quaker Oats and CoverGirl. What's better than having celebrities like Ian Somerhalder, Nikki Reed, Norman Reedus, Olivia Wilde, and Alec Baldwin crash . Nothing. She was no stranger to controversy at that point, having starredasa child prostitute in Pretty Baby and a barely clothed castaway in The Blue Lagoon. Thirty-seven years after her original 1980 ad campaign,she starred in another Calvin Klein adat age52, modeling the brands lingerie. Next, complete checkout for full access to StartupTalky. The belief of getting high quality product. Did Ronaldo cost Coca-Cola $4 billion? When Brad Pitt signed a deal with Chanel No. Charlize Theron is unprecedented when it comes to her getting a huge sum through brand endorsements, according to Playboy magazine. Oprah Winfrey has openly struggled with her weight for years,so her longtime pairing with Weight Watchers feels uniquely authentic. Coca-Cola vs. PepsiCo. And not just like, normal-celebrity-who-has-several-million-dollars-in-the-bank-rich. George Foreman made a name for himself as a hard-hitting heavyweight boxer. Kris is known for always saving the day or "controlling the situation," so maybe this one isn't that surprising after all. After investing a reported $1.5 million dollars in the company in 2010, Madonnawent so far as to say that she drank Vita Cocoevery single dayon her tour. In 2015, it was reported that Real Housewives of Beverly Hills star Lisa Rinna was paid a full $2 million for a single ad for Depend adult diapers. New Delhi: When Portugal's star striker Cristiano Ronaldo removed Coca-Cola bottles from a press conference last week at the Euro Cup, and endorsed drinking water instead, it spawned the birth of new memes and witty jokes on the internet. The commercials were so successful that theyspawned a movie, released in theaters lastsummer. Its renewed partnership until at least 2032 . As one of the most beloved NBA players in history, ONealendorsed everything from Buick to Taco Bell to Radio Shack. In 2016, Timberlake became an investor and the face of Bai flavored water. restrictions, which you can review below. 2. They're not hard to find. Join Over 30,000+ Marketers Who Read Our Blog, his is more than an investment in a brand, it's an investment in female leaders, fitness, American farmers and the health of people and our planet. hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, 'b41e6ff7-0bb2-4179-a39b-0be6c2505481', {"useNewLoader":"true","region":"na1"}); Of course you've seen lovableand seemingly agelessAniston in an ad for Smart Water. She reportedly signed an 11-year, $5 million-a-year contract to pitch for Diors signature fragrance, Jadore perfume. 5 fragrance. Dwayne 'The Rock' Johnson was the highest-paid celebrity on Instagram earning around $1,015,000 per post. With Beyonce's investment in WATERMELON WATR, a sports drink company, she joined a growing trend of celebrities investing time, energy and (gasp) sometimes their own money in non-alcoholic beverages. Pepsi needed an edge over Coca-Cola, and for a shining moment in early '92, they accomplished it with the perfect storm of a celebrity endorsement through Ms. Crawford, a brand re-skin and a cultural centerpiece launchpad (the Super Bowl). The relationship lasted for more than 30 years,and is one of the longest-running celebrity endorsements in history. To put that number in context, Coca-Cola spent $2.78 billion on advertising in 2020, down from $4.25 billion in 2019 and $4.11 . Top 5 Highest-paid Athletes in the World for Twitter Posts. Jennifer Garner wants you to sign up for a Capital One Venture card. That year, Mountain Dew and the Army National Guard split a $25 million endorsement contract for Dale Earnhardt Jr., which brought NASCAR into the modern era of advertising. Radio: From the mid-1920s radio became the most important method of communication for CocaCola. From Matt Damon's recent nauseating, "Fortune Favours the Brave" FTX crypto ad, to Michael Jordan defying the laws of gravity for Coca-Cola, there are plenty of examples of iffy celebrity . You can click on the 'unsubscribe' link in the email at anytime. The 2015 Fedex Cup winner has been featured across television advertising, digital media, point-of-sale, out-of-home, experiential marketing, and packaging. The sheer size of her marketability became evident in 2003, when athletic apparel giant Nike signed her to a massive deal worth $55 million, provided certain contract contingencies were met, according to ESPN. The list includes pop stars Katy Perry and Becky G, as well as Diplo, Max Martin and Juicy J. In this article, we have discussed the highest-paid celebrities brand ambassadors as of 2022. In 2012, A-Lister Brad Pitt became the first man in history to pitch for Chanels trademark Chanel No. This compensation may impact how and where products appear on this site (including, for example, the order in which they appear). a child prostitute in Pretty Baby and a barely clothed castaway in The Blue Lagoon. In 2013, she signed a deal worth $26 million with Coca-Cola for its Diet Coke. That ownership percentage converted to major cash (estimates put it close to $100 million) whenCoca-Cola purchased the company for $4.1 billion. The most lucrative celebrity endorsements pay the worlds biggest stars more money than they make from their movies, concerts, shows or on-field performances and could become an even more important source of income in the time of social distancing. Add to Cart. Julia Roberts was already reportedly earning $20 million as a spokesperson with Lancome in 2010. Social Jockeys are some of the original "gig workers" because they work as independent contractors. In doing so, youre agreeing to the below guidelines. document.getElementById( "ak_js_3" ).setAttribute( "value", ( new Date() ).getTime() ); Opendorse provides technology to the athlete endorsement industry. They wereintegral in supportof his involvement within the Black Lives Matter movement in 2020. Hodgman and Long have had successful acting and writing careers on their own, but the Mac commercials were so iconic (there were 66 of them in total), that the duo may be best-known for their roles in these thirty-second spots than anything else. You know Jennifer Aniston from her role in Friends, as the leading lady in a number of rom-coms and the star of those quirky Emirates Airlines TV commercials. Other than Adidas, David Beckham has endorsed several significant brands such as Burger King, Sainsbury's, and Samsung. Companies spend millions on celebrity endorsements. Sofia Vergara: Assorted Companies: $94.5 Million In 2017, Forbes again named "Modern Family" star Sofia Vergara the highest-paid actress on television mostly thanks to her lucrative array of endorsement deals. But instead of placing jolly old Saint Nick in his red costume center stage, the . In 2003, Justin Timberlakesigned a worldwide marketing deal with McDonald's, all revolvingaround asong: "Im Lovin It." Celebrity endorsement associated with sports events may pay off for lifestyle brands, but the . But in 2001, it was Britney Spears who was sitting pretty as queen of the pop hill and she landed a Pepsi advertisement of her own to prove it. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Your email address will not be published. The commercial made charming use of Mean Joe'sTHAT REQUIRE CELEBRITY image, but Coke was the star. Your billing info has been updated. A Comprehensive Analysis of Sony's Marketing Strategies With 7Ps, Signifyd Success Story: Empowering Companies With Innovative Fraud Protection and Prevention Services, Save Now Buy Later - The New Fintech Business Model, How Cricbuzz Became the Biggest Cricketing News Sensation, 21 Profitable Business Ideas for Couples to Start this Valentine's Day, 2022 - A Remarkable Year for Indian Startups, The Ultimate List: Top 10 Men's Grooming Brands Setting the Standard in India, Best Banks for Small Business Startup Loans in India, Most Subscribed YouTube Channels Worldwide, Spy on your Competitors (Use code ST30 for 30% off). versa. Although Jessica Simpson didnt earn quite as much money as Diddy and Alicia Keys did from their deals with Proactiv, the singer did pull in a pretty penny from her relationship with the acne medicine company. However, celebrity brand endorsements are very much relevant in China, and practiced throughout many industries. Find Out: LaBeouf, Lohan and 16 Other Celebrities Warren Buffett has said he doesn't stress higher education in the hiring process, and yet he went to some of the most prestigious schools in the country. $4.95. In 2005, golf phenom Michelle Wie turned 15 and she also turned pro. In 2017, the Daily Mail reported that George Clooneys status as brand ambassador earned him $40 million from the drink company. In the history of the cola wars, The Coca-Cola Company and PepsiCo have continually battled for market share supremacy. Has the Pandemic Impacted Influence for NBA Draft Prospects? The years-long partnership started in 2013 and went through 2016. However, his likeness continued to appear in ads for the brand, as he had created a tied-in awareness of his image to the brand's - which was beneficial to both. Check your inbox and click the link. $9.95. In 2012, he starred in a Super Bowl commercial for the brand as well,but it only aired in North Platte, Nebraska. Some athletes also have a massive fanbase that can benefit the brand. In a recent statement she shared: "I invested in WTRMLN WTR because it's the future of clean, natural hydration; as partners, we share a simple mission to deliver accessible wellness to the world. The multi-year collaboration with the Los Angeles Lakers star will see the multinational corporation activate its portfolio 'in unique and . Diet Pepsi. Tayce, Nathaniel J Hall, Rina Lipa, Lady Leshurr, Roman Kemp, and Saffron Barker co-star in Coca-Cola's latest brand campaign, fronting a celebrity portrait series capturing 'indescribable moments of refreshing enjoyment', shot by model . Along with Madonna, A-list celebrities Demi Moore and Matthew McConaughey both invested in the brand and Rihanna became the face of it. 02:40 - Source: CNNBusiness. In 2005, she renewed the deal. In 2015, it was reported that Real Housewives of Beverly Hills star Lisa Rinna was paid a full $2 million for a single ad for Depend adult diapers. Timberlake had already released a song of the same title, but the fast-food giant created a jingle of its own that only partially borrowed from Timberlake. The 2X Olympicmedalist has made a name for herself at the age of 20, having secured lucrativeendorsement dealswithNikeand Toyota. And for dazzling celebs, just plain old tap water won't do the trick. Since then, she hasreppedthe brand as she continues to make a name for herself as an author, dancer, and speaker.
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