Explains that the airline industry is sensitive to terrorist attacks, wars, outbreaks (sars), drastic currency fluctuations, and the like. This company has separated itself from its competitors and it has shown other companies how to embrace what can be termed as sustainable business practices that aim to protect the environment. A compelling case can be made for organizations of any stripe to understand and prioritize stakeholder needs in their operations, policies, and practices. A SWOT and PESTEL Analysis of EasyJet. In order to manage stakeholders effectively it is important to understand the needs and interests of each, including: * Their goals * Past reactions * Expected behavior * The likely impact the project . Impact of consumer uncertainty on Brexit, 1. Updated: Feb 28th, 2023. 1. IvyPanda. Implementing any major strategic exercise requires insight and focus. Explains that psychographics explores demographics to uncover the reasons why patrons may choose one product over another. Explains that venter et. Within an enterprise, stakeholders may also include managers and staff. This has in turn led to an increase in the customer base and subsequently many passengers have resorted to this airline. Analyzes how the september 11th tragedy and newly applied policies had a significant impact on the airline industry. Kourdi, J 2009, Business Strategy: A Guide to Taking Your Business Forward, 2nd edn, John Wiley & Sons, New York. Thankfully, travel restrictions are now lifting across Europe, and airlines are restarting their operations from virtually zero. Just another site easyjet stakeholder mapping easyjet stakeholder mappingchicago religious demographics. Many passengers have credited the management of this airline for such an ingenious venture and success in the past (Barnes 2008). This ensures the customers are satisfied with the nature of operations which are in progress. Currently, I work at easyJet as a Technology Manager of the PSS system (CRS and DCS). In addition, a stakeholder analysis can help you: Gain more support and resources. This will ensure that the airline has got more bargaining power in order to accomplish its objectives. I found the analysis reports of SWOT & PESTLE.com very comprehensive and insightful. The key strategic approach which has made this airline to get to this point is the low cost fare structure. When the company is able to create a massive following, then it should be able to separate itself from its competition in a variety of ways which will ensure that the strategic objectives of the company are maintained. This airline is credited to having the quickest turnaround times on the industry. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Explains jet2's home website, where bookings and timetables can be made, and the companys mission statement, background information and aims for the future. The tables below illustrate the current state and future plans of the company. EasyJet-Airbus MoU regarding research project on electric and hybrid aircraft, 1. What we do. 1. Prevent costly roadblocks later in the project cycle. monopolies are not absolute; they are constrained by competing. This report is shared in order to give you an idea of what the complete BCG Analysis Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. A stakeholder analysis, in simple terms, is the process of identifying potential stakeholders and separating them into different categories and groups per their level of interest, participation, and Influence in the said project. EasyJet plc is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. Just by looking at Easy Jet, you can see that competition has an affect and for them to keep their customer base they have to cut costs so demand for the service will still be there. In this case, strategy in this industry is about the approaches the companies in this industry seek to survive and prosper within its environment over the long term (Anderson 2011). The company has undertaken several carbon-offset programs for lowering the presence of carbon and its equivalents in the atmosphere. All rights reserved. This is to in effect offer consistent and reliable products at reasonable and fair prices in the European routes. EasyJet Company's Strategic Analysis and Marketing. Stakeholders with a lot of influence can put their mark on the development of your product, regardless of whether the influence is formal or . Gives Your Project Basic Structure. EasyJet is a British low cost airline company that flies both domestic and international routes. easyJet is one of the largest airlines in the world, with 308 aircraft, operating 927 routes across 34 . As of September 2019 EasyJet, operated over 1000 routes, has a fleet of more than 331 Airbus aircrafts, 96 million customers across 34 countries and 159 airports. Explains that positive and negative externalities influence the supply and demand of the airline industry. Good Essays. Holistic Analysis EasyJet has been able to build a successful low-cost model because of the 15% reduction in emissions and fuel consumption from new generation aircrafts and the significant increase in cost savings from 107 million pounds in 2018 to 139 million pounds in 2019. You can use the following in your reference section in order to give credit to the source. These preferences have lowered the landing charges (Jones 2005 ). Widely used in project management, stakeholder mapping is typically performed at the beginning of . Better Essays. The company has invested in the efficient use of airports. According to this airline, this airlines ROCE indicates a very steady company. EasyJets ability to offer point to point travel means that it does not have to worry about onward connections for passengers and their baggage, further simplifying its operations. Explains that the longer the strike, the more costly it is for both parties. Note: the Y axis intercepts at the mid-point of the X axis. to determine the economic value of ryanair, these issues must be assessed with an appropriate time frame. ensure the integrity of our platform while keeping your private information safe. they are very active in the political arena at the local, state, and federal levels. Forces model to analyze the competitive environment for easyJet. You can export it in multiple formats like JPEG, PNG and SVG and easily add it to Word documents, Powerpoint (PPT) presentations, Excel or any other documents. Explains ba's approach towards corporate social responsibility on social is that it has decided to enable up to 500 applicants in a year to realize their dreams through the london 2012 great britain program. It operates domestic and international scheduled services on 927 routes in more than 34 countries via its affiliate airlines EasyJet UK, EasyJet Switzerland, and EasyJet Europe. The expansion of the European union brings to the fore issues of increase in the airline destinations. 1997. The remaining section of Strength is available only in the 'Complete Report' on purchase. Although this company undertook her first flight in 1995 and operated on two routes, ten years later the company has been able to operate on 212 routes across Europe. the price elasticity of demand depends on the number of competitors that are in that route. Passengers have confidence in the airlines security measures. the total discounted cost stream is 8.4 billion. For different referencing styles and detailed guidelines, please click here. they are usually due to workers and employers failing to agree on issues regarding salary/wages increase and improvement of working conditions. We will write a custom Essay on EasyJet Company's Strategic Analysis and Marketing specifically for you for only $11.00 $9.35/page. This report is shared in order to give you an idea of what the complete SWOT & PESTLE analysis report will cover after purchase. (2011) uses the bar calculation to determine the cost of agreeing to the offer of the other side over the costs of disagreeing with offer. English Franais Deutsch Italiano Franais (Suisse) Deutsch (Schweiz) Castellano Nederlands Portugues Catal esky Dansk E Magyarul Polski Trke These include the emerging technological trends in the market. they have to be fair in hiring new employees based on their abilities rather than their gender. In England, this company is registered with the number 3959649. Competition is stiffening in the airline sector. Customers expects EasyJet to adhere to not only legal standards but also to exceed them to become responsible stakeholder in the community. Transfer of ownership from UK AOC to EU AOC due to uncertainties of Brexit, 1. Clearly understanding your project stakeholders can help you gain buy-in and execute your project more effectively. Research on Hybrid and Electric Green aircraft propulsion technologies: In the pursuit of diminishing the impact of environmental footprints, reducing carbon emissions and energy consumption, the corporations are shifting towards abiding with the green scenario. The SWOT Analysis for EasyJet Plc is presented below in a matrix followed by detailed analysis: Strengths. I have 25+ years' experience . In addition to Boston Matrix can position BAs business in terms of short haul (cash cow business) and long haul (star business). Argues that ryanair should assume the annual report valuation of 3.95 billion best captures the economic value of the firm. This report is shared in order to give you an idea of what the complete Segmentation, Targeting and Positioning (STP) Analysis Report will cover after purchase. The decisions and actions which are taken within the operations of EasyJet have a direct impact on the fundamentals which form the basis of this company. Copyright 2023 - IvyPanda is operated by, Continuing to use IvyPanda you agree to our, EasyJet Companys Strategic Analysis and Marketing. For example: Additionally its total revenue per seat grew by 5.1&capacity measured in seat flown. people flying for pleasure are not being forced, so leisure travel would be considered excludable. Free EasyJet Essay Topic Generator. 3. A. D. Chandler, Strategy and Structure (Cambridge, Mass. . individuals or groups with a vested interest in your product or project) and understanding their relationships with each other. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. this method of estimating costs is simplistic, but reasonable given the uncertainty in this industry. One of the responsible actions that EasyJet has undertaken includes signing an agreement with the European airframer Airbus, to cooperate in a joint research project on the feasibility of the hybrid and electric-powered aircrafts. 4. Stakeholder maps provide four different types of value: 1. One of the most important aspects which have made this airline to stand out is the route system. For instance, in 1992, following the expansion of the European Union, there was an increase in the airline destinations. Furthermore, the profitability of this industry depends on the business strategies which will be laid out by airline companies such as the EasyJet. Copyright of EasyJet Plc SWOT and PESTLE Analysis is the property of Barakaat Consulting. IvyPanda. Pressure groups and government. Explains that to calculate the valuation of ryanair, future revenues and costs, as well as the firm's current accounting value, must be calculated. 807 certified writers online. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. EasyJet's strategies & evaluation 12 4.1 EasyJet's Stakeholder Analysis 12 4.2 EasyJet's Stakeholder Mapping 12 4.3 The Generic Strategies Matrix 13 4.4 Evaluation of Strategies 14 4.4.1 Suitability 14 4.4.2 Acceptability 15 4.4.3 Feasibility 15 4.4.4 Sustainable Competitive Advantage 15 5. Easyjet was founded in 1995 by Sir Stelious Haji-Ioannou, it's a private limited company owned by Easy Group and it's also listed on the London Stock Exchange. Please note that you agree to receive email updates from us on our new reports and solutions. Explains that strike is viewed differently by the parties of employment, the unions see it as an investment, because the longer it the higher the possibility of them settling higher wage rates for their members. the total discounted cost stream is 10.5 billion. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Plan stakeholder communications and reporting. union wage premiums show the direct benefits of being a member. EasyJet (2018), "EasyJet Annual Report", Published in 2018. These are set out below: easyJet has a strong network of leading number one and number two positions in primary airports, which has proven to be amongst the highest yielding in the market. Ted's Bio; Fact Sheet; Hoja Informativa Del Ted Fund; Ted Fund Board 2021-22; 2021 Ted Fund Donors; Ted Fund Donors Over the Years. What makes easyJet stand out is the flexibility which it offers its customers thus it leaves the customers with no choice but to stick to it. Explains union dues and initiation fees are one of the major cons for unions. Powerful Essays. they want an affordable price for the flight and in-flight products, as well as a safe, smooth journey. Best Essays. Explains that airlines combine their income and inventory costs to establish ticket prices. first and business class travellers are discerning to different levels of quality between airlines and can voice strong opinions. We participated in last year's project with the SBTi, WWF, the International Council on Clean . easyJet has refined its strategy to drive our purpose of making low-cost travel easy. Beyond the companys industry innovations, the company should continue investing in practices which are customer friendly. The company has been able to deliver the ongoing savings because of its strategic cost reduction programmes including cost reduction projects for all cost lines and fuel & FX hedging programmes, fleet programmes that include fleet up-gauging and modern aircraft fleet, and operational resilience programmes involving data initiatives, schedule refinement, standby aircraft and first wave efficiency. Explains that a single monopoly is one organization that holds 100% of the market share. 3.2. In some countries, unions are heavily one-sided, only taking into consideration rights of the employees. Step 1) Identify your stakeholders: Your boss, your team, senior executives, prospective customers, your family, etc. It assists with the development of an effective stakeholder communication and engagement strategy and is a fundamental element of an organization's stakeholder management plan. Explains jet2's emphasis on low costs, safety and reliability to ensure a satisfied customer base and increase its potential revenue. 2. Explains the behavioural element of first and business class passengers is that they have a association of being in the higher classes. Stakeholder mapping can offer valuable insights about organizations and their position in the ecosystem. September 26, 2020. https://ivypanda.com/essays/easyjet-companys-strategic-analysis-and-marketing/. Copyright 2000-2023. 4. Copyright 2023 Surperformance. This is because a strong brand name ensures that the airline has got strong incentives to lure and keep their customer.
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