Quantitative Analysis of Consumer Data. Companies need to create, develop, and market new products and services continually to compete effectively in a rapidly changing environment. Our curriculum is organized around three types of experiences: core courses, concentration electives, and a final, hands-on project. Opens New Window Explore Our Degrees Gather Here. (3 Hours). Business-to-business (B2B) marketing involves selling products and services to organizations (e.g., for-profit firms, government agencies, and institutions) and focuses on deeply contextual relationship development to effectively attract, develop, and retain business customers. About the D'Amore-McKim School of Business: Founded in 1922, the D'Amore-McKim School of Business at Northeastern University prepares the leaders that the times demand. Northeastern University 360 Huntington Ave Boston, Massachusetts 02115. COMM2650. Prerequisite(s): MKTG3401 (may be taken concurrently) with a minimum grade of D- or MKTG3402 with a minimum grade of D-. Northeastern University (NU or NEU) is a private research university with its main campus in Boston.Established in 1898, the university offers undergraduate and graduate programs on its main campus as well as satellite campuses in Charlotte, North Carolina; Seattle, Washington; San Jose, California; Oakland, California; Portland, Maine; and Toronto and Vancouver in Canada. Succeeding in the Platform Economy. Every proposal requires a detailed outline of the objectives and plan of study and must be accompanied by a supporting statement from the supervising faculty member under whose direction the study takes place. Offers independent work under the direction of members of the department on a chosen topic. Attribute(s): NUpath Difference/Diversity, NUpath Societies/Institutions, NUpath Writing Intensive, COMM4608. Attribute(s): NUpath Interpreting Culture, NUpath Writing Intensive, COMM3415. (4 Hours). Offers students an opportunity to obtain an in-depth understanding of the brand-building process amid radical changes in todays marketing communications platforms. COMM3615. Communication Law. Through partnerships with University Advancement, Alumni Relations, and Global Experience networks and marketing functions, this committee aims to: . Intended for all interested in marketing: future product managers who must rely on the sales force and distributors to introduce new products and promotions, future sales managers, and marketing executives who must manage the marketing-sales interface. Examines the specific elements of marketing management, including market research, metrics, positioning, planning, and the marketing mix. The building blocks of the marketing concentration require courses in marketing research or analysis of customer data followed by a tailored set of electives to suit different student goals and interests. Explores consumer-based perspectives to highlight potential biases and discrimination arising in the platform economy, and considers various approaches for establishing fair and appropriate regulations and policies to mitigate such issues. (4 Hours). Subject matter includes patient-provider communication, organizational systems, advertising in the health industry, and the role of media in the formation of expectations about health and the use of media to promote social change. Offers students an opportunity to obtain skills to design and evaluate campaigns through the completion of their own campaign projects and to learn about visual and verbal arguments and the unique ethical and other considerations of health campaigns. Northeastern's signature experience-powered learning model has been at the heart of the university for more than a century. The marketing concentration is available to students taking the BSBA or BSIB degree within the DAmore-McKim School of Business and in most DAmore-McKim combined majors . | The Northeastern University Marketing department is looking for a passionate, strategic and experienced Marketing Manager to join our growing dynamic team. The PDF will include all information unique to this page. myNortheastern Opens New Window, Privacy Policy Examines why people are essential to success, why expectations are important to consumers, and how physical and virtual environments influence delivery of value to customers. Covers business-to-business marketing and the key roles of managing relationships with large buyers, going to market, and the sales organization. Communication and Sexualities. Develops skills in public communication. The Drivers of Reactions to Online Posts in Professional GroupsRooderkerk, R. P., Koen PauwelsJournal of Interactive Marketing2016, The Impact of Brand Familiarity on Online and Offline Media SynergyKoen Pauwels, Demirci, C., Yildirim, G., Srinivasan, S.International Journal of Research in Marketing2016, Do Display Ads Influence Search? This analysis forms the basis of a sound marketing strategy that provides value to customers in a way superior to competitors. | COMM3309. Exposes students to the elements and terminology of studio production using multiple cameras, live switching, audio mixing, and studio lighting. Prerequisite(s): ACCT1201 with a minimum grade of D- or ACCT1202 with a minimum grade of D- or ACCT1209 with a minimum grade of D-, MKTG2209. Explains the process of generating feasible, interesting, and managerially relevant research ideas. Strategic Communication. (4 Hours). Consultation Skills. Emergency Information Uses lectures, case discussions, team and individual exercises, and a project on creating a value-driven AI strategy to offer students an opportunity to begin to develop intuition behind modern AI technologies. Dan Mabery | Vice President for University Relations. COMM2301. Topics covered range from the philosophy of freedom to historical legal cases about free speech and the press to political correctness and the repression of dissent. Job Summary. Other topics include group dynamics, family, learning, personality, and emotions and their impact on the business world. (4 Hours). Covers topics such as problem definition, research design, sampling, attitude measurement, survey design, data collection, and data analysis. Research topics can span business, politics, advocacy, entertainment, public health, the environment, and other societal sectors. What do you think? Covers family systems and communication patterns; family rituals; power, conflict, and stress in families; relationship maintenance in families; and the role of family communication in health. Ourmission is to provide students with the knowledge, networks, and experiences they need to succeed in the dynamic, fast-paced economy of the Communication Century. 360 Huntington Ave., Boston, Massachusetts 02115 The Northeastern University Marketing Association (NUMA) is a dedicated student group that wants to satisfy the interest of those students who wish to incorporate marketing into their lives and future careers. Introduces how to measure, analyze, and evaluate the profit impact of marketing actions (MAP) by bringing together marketing, strategy, and finance. (4 Hours). (3 Hours). (4 Hours). 617.373.3386. Offers special topics in marketing. COMM2700. Crisis Communication and Image Management. Rhetoric and Propaganda. May be repeated without limit. Introduces concepts and professional best practices in social media analytics. Dark Side of Interpersonal Communication. (4 Hours). The DRS was developed by the Northeastern University Library as a tool for University faculty and staff to protect the valuable information and data that has been created as part of the University's research . Focuses on research opportunities arising from applications of new algorithms and technologies to generate consumer insights and automate product recommendations; improve privacy-preserving personalization; understand the increasingly complex advertising landscape and smart devices ecosystem; capture and analyze large unstructured data such as biomarkers, geolocation, networks, video, voice, and text in order to improve consumer experiences. Materials covered range from the philosophy of freedom to historical legal cases about free speech and the press to political correctness and the repression of dissent. Examines the producers role in story conceptualization, budget planning, preproduction, and marketing. Emphasizes the analysis of rhetorical texts but adds to it the contemporary dimensions of sound and images. Through Northeastern University's Graduate Certificate in Marketing, you will have the opportunity to gain the core knowledge and skills necessary to carry out essential marketing functionsfrom branding new products to advertising services and exploring new consumer audiences. Introduction to Marketing in a Global Context. Sports communication is an emerging area within communication studies and journalism programs. Considers various approaches for establishing fair and appropriate regulations and policies to mitigate such issues. Personalize your path. . Students work with remote video equipment that includes HD cameras, audio, and remote editing equipment. Prerequisite(s): (MKTG6200 with a minimum grade of C- or MKTG 6208 with a minimum grade of C- or MKTG6318 with a minimum grade of C- ); (MGSC6200 with a minimum grade of C- or MGSC 6207 with a minimum grade of C- ), MKTG6212. International Marketing. Through a series of discussions, screenings, homework writing assignments, and in-class writing workshops, offers students an opportunity to gain the skills to produce commercially viable content. Explores historical, technical, and theoretical aspects of special effects. Also examines contemporary issues in marketing that can affect organizational success. Emphasizes methods for the identification, acquisition, and retention of customers in a way that provides mutual value to the customer and the organization. Emergency Information Presents a variety of methods for interview preparation. (3 Hours). Properly collecting and utilizing data from inside and outside the organization is necessary to support this process. Prerequisite(s): MKTG3401 (may be taken concurrently) with a minimum grade of D-, MKTG4512. International Marketing. Discusses how companies can successfully take advantage of emerging multisided platforms and market-driven network externalities. Sex and Interpersonal Communication. Prerequisite(s): COMM1101 with a minimum grade of D-, COMM4993. The Digital Repository Service is a secure repository system, designed to store and share scholarly, administrative, and archival materials from the Northeastern University community. The School of Public Policy and Urban Affairs drives interdisciplinary thinking and problem solving on issues of pressing concern from transportation, housing, energy and community development to social and environmental justice, resilience and sustainability. Introduction to Communication Studies. Studies one of the key techniques of the fascist movements of the 20th century, rhetoric, in all of its facets: from propaganda leaflets, organized rallies, and prepared speeches, to objects of visual and multimodal rhetoric. (4 Hours). Using real-world cases, scenarios, and data, offers students an opportunity to learn how customer relationships can be created and sustained. MKTG6224. (4 Hours). The Associate Director of Marketing and Communications leads Education Innovation's (EI) Marketing and Communications Team and is responsible for creating, deploying, tracking and measuring EI's data-driven marketing strategy. Also examines how marketing research is conducted for technological innovations and ethical concerns that arise with technology usage, such as privacy and security issues, identity theft, and the role of trust in digital marketing. Northeastern University is an equal opportunity employer, seeking to recruit and support a broadly diverse community of faculty and staff. Focuses on developing a creative advertising strategy and brand plan that aligns with a companys overall marketing objectives. COMM2200. MKTG2720. Northeastern has a comprehensive benefits package for . Marketing in Asia. Organizational Communication. (4 Hours). Memory has become a central concept for analyzing problems of historical representation and identities. COMM2625. Program Structure: 55 credits, two concentrations plus a paid corporate residency of up to 12 months. By the end of the course, successful students recognize what people are doing with their talk, how to identify communication breakdowns, and learn methods for increasing communication efficiency in everyday and organizational encounters. Covers digital communications history, technical basis (protocol and the Web ), communicative effects, commercial applications, culture, and societal interactions. Provides an overview of the new-product-development process, with an emphasis on customer involvement in this process. The Communication Studies Departments dynamic undergraduate curriculumand flexible requirements allow students to forge a distinctive niche within the vast and varied communication landscape, while our diverse professional network affords a wide spectrum of co-op and experiential learningopportunities, in Bostonand around the worldenabling students to gain practical experience and build connections that will form the cornerstones of a successful career after graduation. Explores the relationships between communication, social identity, and social inclusion. Visual material floods our daily lives, whether we are actively consuming it or it is thrust upon us. Offers students an opportunity to learn how to develop marketing dashboards, through which marketing productivity and profits can be assessed and evaluated. Students are expected to have a working knowledge of digital video equipment and Macintosh computer skills. . COMM3445. Examines the changing and complex definition of family, and explores family interaction from a variety of theoretical perspectives. Offers elective credit for courses taken at other academic institutions. Rhetoric and Justice. Other marketing-related options available to students include a minor in marketing and both concentrations and minors in brand management and marketing analytics. B2B and Strategic Sales. COMM2655. Introduces the process of planning, preparing, producing, and evaluating studio productions. Legal Argumentation, Advocacy, and Citizenship. MKTG2301. (4 Hours). Simultaneously, popular communication shapes peoples sense of identity, purpose, and worth. COMM3655. Offers students an opportunity to explore systems that summarize marketing productivity and suggest steps for performance improvement in marketing strategy and tactics. (4 Hours). (4 Hours). MKTG6320. (4 Hours). The primary theme of the course is that both service organizations and product organizations require a distinctive approach to marketing strategy in a world where all organizations increasingly depend on service excellence and customer engagement for competitive advantage. 617.373.2000 Prerequisite(s): (ENGL 1111 with a minimum grade of C or ENGW1111 with a minimum grade of C or ENGL 1102 with a minimum grade of C or ENGW1102 with a minimum grade of C ); (COMM1210 with a minimum grade of D- or COMM1225 with a minimum grade of D- or COMM1231 with a minimum grade of D- or COMM1255 with a minimum grade of D- or COMM 1310 with a minimum grade of D- or COMM1331 with a minimum grade of D- or COMM1412 with a minimum grade of D- ), COMM3414. Introduces opportunities and challenges related to managing diverse marketing technology applications such as multichannel marketing campaign management, marketing resource allocation, marketing automation, and content and social media marketing through case studies and exercises. Confronts students with some of the catastrophic results of fascist rhetoric and politics (the Krakow Ghetto and Auschwitz concentration camp). (1-4 Hours), COMM4994. Studies the full range of things people do, such as making requests, blaming others, apologizing, complaining, etc. Advanced Marketing Management. Seeks to train students in effective civic engagement by studying legal argumentation, while preparing students for careers in which persuasive skills are critical to success. Examines the development, procedures, economic functions, and responsibilities of advertising. Tons of great salary information on Indeed.com Sound Production for Digital Media. COMM4602. In addition to assuring the delivery of a top-notch learning experience for students, he teaches . | (4 Hours). Offers students the opportunity to apply a proven selling process and present compelling solutions to customers. - Center for the Arts. Communication and Inclusion. Topics include integrative learning, the field of communication, pathways and careers in communication, and the professional communicator. The PDF will include all information unique to this page. Health Communication Campaigns. Examines communication and inclusion in the contexts of gender, race, sexual identity, social class, ability, and age. The College Success Manager plans marketing strategy and tactics, collaborates with partners across the university, consults data, and navigates departmental and university processes. Offers students an opportunity to learn to read, interpret, and critically evaluate research reports. Attribute(s): NUpath Capstone Experience, COMM4625. Offers an in-depth look at the consumer decision process as a model to guide the planning and evaluation of marketing strategies.
Batten Spacing Calculator,
25 Most Dangerous Cities In The World,
Articles N