email marketing with example

The content that goes into your email campaigns depends on your desired outcomes. Problem: What you might not be loving is your sore and aching muscles if you havent exercised in a while. You can create a fantastic campaign by leveraging some of the coolest RSS email templates for better results! While this is a great way to use email to educate and engage users, one shouldnt forget that email marketing can help you distribute your e-books, case studies, whitepapers, and more. No matter what the occasion for your email campaign is, focus on the audience, not yourself. 25 of the best email marketing examplesand why they increase conversions. Email Marketing Tips & Examples for 2023; Email Content . Whats the most powerful word you can use in marketing? Is 'Looking for new opportunities' a good interview answer? Usually, companies will let subscribers into their list without asking for verification. Subject line: Marilia, get inspired by these incredible getaways and enjoy 20% off, Goal: Nurture leads and offer 20% off on their next booking. So they sent this example of a great email survey. The 25% off is also hard to miss! Theres more to your brand than just saying, use us; were really good.. Deliver on promises and give great content. So why not start your 14-day free trial today? I chose this newsletter email marketing example because it reminded me of a great Active Campaign blog title: Opt-in Copy that Doesnt Suck: The Criminally Underrated Way to Grow Your Email List. If you sign up to join them, youll receive an email that immediately makes you feel included and welcomed into the company, like a valued team member. 10+ Effective Email Marketing Examples 2023 [Inspiration + Tips] The copy then explains what this is all about, letting subscribers know about the fantastic 2 for 1 offer. Fiverr Email marketing category: welcome email What is this email campaign about? Discover our designer-made, free templates and customize them to suit your campaign needs. Goal: Share writing updates and incentivize users to share it on social media. Email marketing automations: 10 examples + why they win | Klaviyo What you need is a beautiful product launch campaign, and you are ready to roll. Typeforms re-engagement email is 1 they send customers who have stopped using their product. Additionally, the choice of words isnt random at all. But wait! Its also paired with a clear, unpressured CTA with their explore benefits action button to feel like its more for the customer than the business. Example 1: Adobe B2B emails can be tricky to get right but when you're clear on your brand's objective it's much easier to craft relevant messages. Visuals also exist as part of the email design to make it more vibrant and stylish. Moosends platform will offer you this and a lot more to make your email marketing dreams come true. I consent to receive communications about Sitecore's business in accordance with Sitecore's Privacy Policy. 25 Examples Of Awesome Email Marketing - CoSchedule With the right e-book email template, you can promote your content and effectively manage to boost your downloads. But too many people waste the opportunity to send a great confirmation email. Sample email marketing templates. 5 Best AI Website Builders in 2023 (For Fast Web Design) - Elegant Themes 1. And dont forget! This beautiful email example also offers customers a few alternatives to ensure that it will suit everyones needs. 26 Actionable Email Marketing Examples to get Responses All of these are commonly used expressions. So, when it comes to attending online events, they might forget all about it. It helps you avoid spam contacts and spam traps.. This email newsletter from BuzzFeed is a great way to stay in touch with your customers. In his book Pre-Suasion, Robert Cialdini explores how the word you is captivating. First of all, personalization is a must to nail this type of email. Not only that, but to make the offer more appealing, Four Seasons guides their subscribers through a process of discovering the destinations. This email by New Darlings is one of the most elegant email marketing examples Ive seen so far. Chipotle makes this confirmation email a bit more interesting. Plus, I mean, you guys had Prague. The fun copy and burrito love make people more likely to click on this successful confirmation email example. And dont forget, to create all these examples, you need to get your hands on a great email marketing tool that will provide you with an easy-to-use builder and responsive email templates. Their bold use of color captures attention, and they quickly make sure that the reader knows just how many discounts and deals they can enjoy by signing up with them. The 97 Best Email Marketing Campaign Examples | Campaign Monitor Why it works What could be exciting about welcome emails? When someone says 3 million, you cant help but say, 3 million what?in short, you want to find out more. As far as technology has come, email marketing is still the most effective way to stay in touch with your target consumers. All in all, Zendesks e-book email works because: For B2B companies, your e-books can help you educate your audience and let them know how to use your tools better. In this email marketing campaign, the company uses numerous elements to keep the recipient interested. These campaigns almost feel like a game, where Grammarly users unlock achievements based on their writing performance. When it comes to email copy, Shopifys example has a more professional tone, addressing pain points rather than evoking emotion. 1. Customers like to be appreciated, but they also want to know why. The colors of this email newsletter example fit perfectly with the family photo, increasing the readers likability of clicking-through and becoming a loyal reader. With this unusual image, the brand makes a big statement: Move over Santa, we are here! But thats not the only thing you can do to keep them engaged. By creating RSS email campaigns, you can show them your new content and boost your blog traffic like a pro. Stick copy is copy that stops you in your tracks and makes you pay attention. Notice how the landing page includes the subscribers name? Nothing that looks like the opening credits of a sappy romantic comedy. Goal: Collect feedback to personalize the customer experience. Source. Storytelling has become a force to be reckoned with when it comes to better engagement and conversion rates. It can help you nurture leads, raise brand awareness and sell your products. However, trials are very limited, and Airtable knows it well. By using Active Campaign, you can save time and money by automating your email marketing with beautiful templates and no coding required, freeing up more time to spend on growing your business. Available for Microsoft Excel and Google Sheets. 100 million. See if you can spot the most important part of this email. When it comes to the CTA, this campaign directs subscribers to kickstart their tidying with Marie Kondos world-renowned books and join her Instagram account for a more personal experience. The variety of CTAs and the witty copy increases the potential homeowners desire to click and check the listing. So Headspace is careful to say that their survey is super short.. I bet you are feeling less than amazing right now. Subject line: Enjoy 10 on us whenever you invite a friend, Type: Refer a friend email campaign example, Goal: Get visitors to invite friends through the mobile app or share link. Here, we have a beautiful example of how copy, color, and visuals can help you pass a message in a few seconds. However, when the recipient first opens it, the blue font grabs their attention. Email address Create your store Build your dream business for $1/month It shows the exact products you miss out on if you abandon your cart. And they want you to tell people how well you slept. Zendesk also adds a link to increase its click-through rate and e-book downloads before the subscriber reaches the main CTA. They cleverly highlight the box with the CTA, which draws the eye and entices the reader to start shopping with them right away. One axis is labelled "morality . Coming directly from my email collection (yes, thats what content writers collect these days! She is the creator of a series of fitness ebooks titled Bikini Body Guides and a meal-planning and workout app, Sweat with Kayla. The subject line is straightforward, highlighting what the message is about at first glance. All in all, MarketingProfs has a very professional email example that: The perfect webinar doesnt only need a great platform to host it but also a way to promote it to your audience. Explore marketing tools, infographics, and webinars to level up your marketing game today! And why well show you exactly what makes great email marketing content. It works because of the friendly, informal toneits not so much a sales pitch but an engaging message that feels genuine, warm, and helpful. Craft emails that open hearts, minds, and wallets with our FREE email copywriting templates! B2B email marketing: Proven strategies + examples | Zapier This successful email promotion from The Knot is a killer example of a good email subject line because it uses an intriguing number. An email CTA is different from a blog post CTA. Whats more, the brand has added two different CTAs, a buy online and a learn more button to nurture its potential customers and let those who have made up their mind purchase it with a click. Thats what you want, right? How To Write a Marketing Plan: A Step-by-Step Guide (With Examples writesits possible to blow away three-quarters of your readers simply by choosing the wrong type.. Crafts make your house look nice. 30 Brilliant Email Marketing Examples (Best B2B & B2C Examples) - Sumo Uber does it right every single time. However, real estate agencies can also use email to promote their listings and engage with new homeowners. More specifically, the copy has a break-up tone using words like sorry, too bad, and didnt work out to show the dis-engaged subscriber that the company cared about them. Not only do they have beautiful visuals showing the newest member of their family, but the bloggers have also included a few of their latest blog posts and tips to excite dis-engaged readers. Both copy and visuals work together to give subscribers an immersive experience. There are endless lists of email marketing examples, but heres a question for you: How many of them are good marketing email examples? B2B companies can nurture their leads through email marketing by promoting blog content. This must be one of the greatest email marketing examples from hotels Ive come across. 18 Promotional Email Examples (+How to Write Your Own!) - WordStream RunKeeper. And it all started with a simple email campaign! 30 Brilliant Marketing Email Campaign Examples [+ Template] Free Email Newsletter Lookbook Lindsay Kolowich Cox Published: January 05, 2023 Whats more, to make participants click on the CTA button, the email copy gives a simple version of the schedule. 19 Examples of Email Marketing Campaigns. All in all, Durham Universitys event email campaign: Subject line: [Webinar] Data-Driven Storytelling: Marketings Next Chapter, Goal: Let subscribers know about the upcoming webinar and share information. This is 1 of the best email marketing examples on the list for 2 reasons: PAS (Problem, Agitation, Solution) is 1 of the most popular copywriting frameworks out there. I understand that I can opt out at any time. Top it all off with a party-starting CTA; this email is a customer appreciation winner. This post was updated on October 5, 2022. Just remembercolors appeal to emotions differently in some people than others. What are the different types of marketing emails? Thats why the customers get all the presents. The Hustle Topic: Subject Lines, A/B Testing The Hustle is a daily email newsletter that curates some of the day's most important headlines in business, tech, and culture. Whats interesting is that theres another CTA that also leads recipients to the platform. The survey is short and not boring, so more people will take it. BuzzFeed's newsletters are often used as examples of effective email marketing. It depends on the message. Finally, subscribers that click on the CTA will be redirected to the product-oriented homepage where they can shop for new watches. If youre getting married, doesnt $3,000 for a dream wedding sound like the fix youve been waiting for? (HintI just used it, and so does this example). To get its users to get the most out of the trial period, the company delivers a fun email campaign to offer them an extension. Zillows email is one of the simplest email marketing examples you can follow and set as a template to promote your listings. This thank-you email from Bombas does both. 19 Brilliant Examples of Email Marketing Campaigns People are always telling me I know nothing, but I do know that I want to have tea with YOU.. What is Email Marketing? Definition, Tips, And Examples [Updated] 28 Inspiring Email Marketing Examples to Get You Started (2023) Cross-promotion is a marketing tactic where you target the promotion of a related product or service to your customers. Subject line: Thanks, your order is complete, Goal: Summarize recent order and cross-sell relevant items. A detailed example of an email marketing campaign strategy We'll start with The Modern Henchperson Magazine's email strategy. MOO, a business card maker, leverages the age-old practice of upselling and turns it into one of the most elegant email marketing examples in our list. Adobe knows its niche - digital artists, and it shares content that appeals to them. The Ultimate Guide to Email Marketing - HubSpot Blog Buzzfeeds confirmation email is a prime example of how you can leverage double opt-in to keep your sender reputation and email deliverability intact. When you become part of KonMaris email list, she will send you a beautiful welcome email reflecting her brand. The copy and visuals make this email one of the best email marketing examples to nurture customers and motivate them to use your services. But to make the experience greater, Netflix will also ask for feedback to ensure that it will keep delivering the best recommendations. Along with the eye-catching visuals, Maries email list also gets a taste of what they are about to learn. Chew(-y) on this great example of a recommended product email. It gives a discount incentive to complete the purchase. Hard to miss, and definitely not 1 that you forget easily. This example from Peloton shows you how to do them well. At its core, the goal is to nurture relationships with potential customers, build brand awareness, and generate sales. However, some good rules of thumb are to keep emails short and sweet, try to add a little humor, keep the tone warm and friendly, and add a clear, enticing CTA. In this email marketing campaign, you can see how MarketingProfs nails its webinar campaign in three easy steps. 1. Nothing is out of place in this personalized email marketing campaign. 30 Brilliant Marketing Email Campaign Examples [+ Template] - HubSpot Blog Dont you hate it when someone expects you to read a huge wall of text? Check out this 1 from the wine club company Winc. A good balance of white space will create a clean, visually pleasing look. What the hotel got right in this email marketing example: Subject line: New ways to earn free drinks and food, Goal: Highlight loyalty program features to increase conversions. To do that, the hotel has linked back to articles and magazines to excite, nurture, and choose their next dream destination. Type: B2B Trial ending soon campaign example, Goal: Let trial users extend trial and discover the benefit of the service. If they need a little context before clicking, put the CTA at the end. Email marketing is a form of direct marketing where you use emails to build relationships and sell products or services to your audience.. An effective email program will help you keep your audience informed and engaged with your brand and its offering.Also, it'll help you turn window shoppers into customers and one-time buyers into loyal brand advocates. In this article, I will share with you 10 email marketing examples and what makes them great, so that you can start creating your effective email marketing strategy. Introducing the 97 top email marketing campaign examples and designs. Airtable takes the opportunity to give a fun twist to a widespread SaaS campaign. Test both in different emails. With this polite, informative email, RunKeeper tries to re-engage users who have stopped using their services. Moosend offers various responsive cart abandonment templates you can customize to restore your lost revenue and kiss cart abandonment goodbye. Subject line: Im sorry it didnt work out, Type: B2C Unsubscribe from email list email campaign, Goal: Inform subscribers that they were removed from the list. It serves as a reliable marketing channel to educate new subscribers, establish your brand, and boost your CRM efforts while progressing toward your sales funnel. As you can see, the tips are nicely structured, each having a headline and a CTA that leads users to Canvas platform. In this guide, we'll walk you through the basics of email marketing and give you tips, email templates, and strategies for optimizing your email campaigns for better conversions. Copy and images (which you already know you need) are great at making an email exciting and interactive. Its not just the color of a button that makes a differenceits every color in the background, too. To make sure they wont, Shopify has designed a great email marketing example to get its audience to attend the Livestream. To make the email more successful, Workable leverages social proof to show them that the cool new feature is useful! For Grammarly, this email marketing example allows the company to excite its subscribers and increase engagement through social media. And to top it off, the brand has chosen a red CTA button to make its offer unmissable. It has a similar design to its website and gives information about the product in a structured manner. This was a lofty goal that lasted about a week and was really difficult for 2 reasons: No Papyrus. Which translates into more profit and better engagement! Check out how RIPT Apparel increased their sales by 6.3% by changing the color of their existing buy button to an eye-catching green. Choose no more than 3 fonts in the same email (to avoid overwhelming the eyes), Choose 1 that works across multiple web platforms (to make sure all of your contacts can read it). Headspace, an online healthcare company, specializing in meditation, wanted to know more than how their users felt about their Buddy feature. For example, Moosends email builder is intuitive and easy-to-use without having any technical expertise. I read this line out loud to myself 3 times. Furthermore, Buzzfeed grabs the opportunity to make this email fun with a hilarious addition. Do you remember color-by-numbers and filling in every white space? There are various types of email campaigns, so you need to figure out which one works for your goals and target audience. However, this isnt your regular Christmas email. Overall, Apples product launch campaign includes: To ace your new product launch, you need a beautiful campaign to grab your potential customers attention and lead them to conversion. Google 4.8 (968 ratings) | 63K Students Enrolled Course 4 of 7 in the Google Digital Marketing & E-commerce Professional Certificate Enroll for Free Benefits of email marketing Email is one of the most popular modes of online communication. Create, send and optimize your email marketing campaigns! In fact, theres a lot you might not know about color psychology and how it affects our emotions ( and subsequent decisions or opinions). Also, the use of high-quality visuals of the upgraded product makes this campaign a lot more effective. Successful strategies involve distributing newsletters, promotional offers, product updates, or free toolsall hyper . Their email not only gives you a great incentive to book with them by offering a chunk of money off your next booking; it also creates time pressure by giving an expiry date for when the money off voucher runs out. 6 Real-World Email Marketing Examples (+ Key Takeaways) - The Motley Fool Buzzfeeds confirmation email is like no other because: If you liked this example, you can use one of our pre-made email marketing automation recipes and create a similar email marketing campaign in seconds! Create beautiful, professional campaigns to engage your audience like a pro. Yes, but you arent trying to keep YOURSELF connected to your own brand. It makes the message feel more personal and friendly. But 1-800 Contacts do a great job of A) sending a perfect unsubscribe email and B) leading people to a different type of conversion. Goal: Greet new customers after signing up for your newsletter. Sometimes, your subscribers will hit the unsubscribe button, and theres nothing you can do about it. Furthermore, instead of favoring copy, the business opts for a more visually-oriented email newsletter design. Everyone loves celebrating achievements. More importantly, it targets loss aversion (the idea that humans are likely to act to avoid losing something). Using beautiful real estate email templates, you can capture your target audience, promote listings, and more. Overall, Amazons cross-selling email marketing example: Subject line: St Cuthberts Society Virtual Alumni Day 2020, Type: B2C Virtual event for educational institutions, Goal: Invite alumni to express interest in the event and learn more. In this case, though, the platform has a dedicated page where users can check what they like for more relevant messages: All in all, this email marketing example by Indiegogo: Subject line: Introducing Video Interviews from Workable, Goal: Let users know about new features and offer trial/demo. $3 million. In the case of Hootsuite and many other SaaS platforms, this is possible through email marketing and blog post update emails. The CTA buttons will lead subscribers to more resources and a webinar, which is a great addition to educating and engaging them. It is elegant. How does Indiegogo know which campaigns are perfect for each subscriber? ), today well see the best examples to get your inspired. Here are the average email open rates across various industries to help you determine what you should aim for when you create and send out your campaign. The welcome email from Starbucks greets you by name and gets the tone just right. The content of the email is simple and to the point. When it comes to the copy, the company has opted for a two-paragraph email structure. This email marketing campaign example from BetaList shows you what you can do in the unfortunate event of subscribers hitting unsubscribe. Personalization plays a significant role in the success of this campaign because without the subscribers name the story would be generic. 21 Email Marketing Examples to Follow (2023) Looking to create a winning email marketing campaign? Here, the copy is a little different from what weve seen from other SaaS companies. Related. What makes this email a brilliant example is the CTA and the way BetaList incorporates it in the campaign. People are going to need a little push before they log in again. In this example by Four Seasons, you can see how hotel email marketing can leverage special offers to boost reservations. You can work to grow your email list by introducing refer-a-friend programs, employing social media, offering free guides or how-to video series in exchange for information, presenting surveys, and doing competitions and giveaways. The brand not only stuns subscribers with its engaging email copy and the Be bold. Use your brand colors for sure, but just dont use a million colors at once. While the CTAs are straightforward, they could have been a slightly brighter color to make them stand out more. Whats more, Hootsuite also uses the same visuals to give its recipient/reader a sense of continuity between the email newsletter and the blog post. Discover 25 email marketing examples that'll inspire you to create your own. This is a successful marketing email example because it leads with a powerful pain point. First of all, this example has solid branding elements, using Starbucks trademark green and various shapes to intrigue users. Too much text overwhelms your eyes, just like too many colors do. Since the customer bought a Star Wars collectible, the brand suggests additional items to complete their collection. Lastly, segmentation and personalization features will allow you to create campaigns tailored to your subscribers needs. Mastering Paid, Owned, and Earned Media - Small Business Trends Furthermore, when it comes to visuals, Canva has incorporated three animated gifs showcasing what the tip describes to make the experience better. First of all, what attracts the subscribers attention is the level of personalization the hotel adds both in the subject line and email content. Apart from the main CTA, the company asks subscribers to add the event into their calendar, discover the network, and join meaningful conversations. Lets make sure yours gets read. 31 Best Email Marketing Examples To Get Inspired [+Templates] There, they can play around and put everything they learned from the email into practice. Lets talk about personalization. And to make the cross-sell more efficient, the company names their section Customers who bought this also bought to make the campaign resonate better with their audience. Take a look at what happens when you search "email marketing examples." 97. 30+ Best Email Marketing Campaign Examples & Why They Work - GetResponse

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