I like this for a couple reasons. Be sure to tweet about the event, write blog posts promoting it, and come up with other creative ways to share it online. It's the first rule of any marketing campaign. PDF Running Engaging Online Events - Zoom Use the Right Tools The type of event you are hosting will determine whether you need a Zoom Meeting, Zoom Video Webinar, or a combination of both to provide the ideal online experience. So don't make it all about yourself and how great you are. Please Try Later, February 20, 2014 | Sponsored. Each week, hosts Sam Parr and Shaan Puri explore new business ideas based on trends and opportunities in the market, Redefining what success means and how you can find more joy, ease, and peace in the pursuit of your goals, A daily dose of irreverent, offbeat, and informative takes on business and tech news, Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank, Build your business for far and fast success, HubSpot CMO Kipp Bodnar and Zapier CMO Kieran Flanagan share what's happening now in marketing and what's ahead. But as the old maxim goes: Start where the action is! For me, I try to get to small breakout groups pretty quickly to get people invested and engaged in the session and to feel like theyre connected to other people there. A webinar is typically a live interactive event that attendees join on their desktop or mobile device over the internet. Test it outwith a practice session to see how your chosen backdrop will appear to participants. You'll increase conversions even when someone cant attend live. Specifically, adjust your camera so that its giving a straight-on view of your face, and test out how your chosen backdrop appears to participants. Think about this like packing for a trip. It's obvious. Its really simple if its different committees within your board of directors and its a logical break-out that way. Based on our experience, certain days and times work better when trying to attract the largest audience possible. How to Create an Amazing Webinar in 2022 - HubSpot Blog The topic of your webinar is the first touchpoint between you and your audience, so its crucial to come up with a slogan that will grab peoples attention. Or you could use other webinar formats where you break into small groups and generate questions or do small breakouts and discuss what was just said; then you can come back and have the panelists finish their discussion or reply to questions. GURO DAN'S: 5 Qualities Of A Good Webinar Or Teleseminar But keep in mind that youre creating content for your audience with one fundamental function - it has to inform people, not serve the bots. Conversations tend to start themselves if youre naturally asking fellow attendees what theyre drinking and how they made it and where they got the ingredients and how they learned about it or where they got the shawl or the necklace or whatever it is that theyre wearing. In a well-run online session, these things can almost seem invisible and you can forget how difficult it can be to manage a group and to make all the tech work well. In 2020, with conferences and events going virtual, a number of brands around the world have heavily embraced webinars. "Hello everyone and welcome to today's session." The first words of any webinar should be strong and specific. This is one of the easiest and most effective webinar best practice prescriptions that I write for people. Here are some considerations to review to determine if you should use Zoom Meetings (Large Meetings) or Zoom Video Webinars for your online event: Were in an age when people think nothing of turning off a TV show or movie that cost a $100 million. I really like sessions were people can do their own work and build something on their own. That is defining the place where we can publish our text. This is the only way to show how valuable the content that youre going to present is. In these cases, the problem and solution are the main focus (and possibly the title) of the webinar, while the product or brand is simply the sponsor. Know how and when you want to engage the audience," Nicholson advises. In this article, were going to explain what exactly you can do to write a gripping one, so lets dive into the topic. 5 Ways To Make Zoom Presentations Engaging And Irresistible - Forbes Considering optimal meeting times across time zones is pretty self-explanatory but makes a lot of sense when we talk about how to engage people in global online conferences or webinars. How to Do a Webinar Your Audience Will Love - WordStream Ive been using it as an activity that coincides with a break, but you can certainly build it into other parts of a presentation. I like the idea of people submitting questions or chatting in questions or voting on questions or forming small groups and choosing questions from within that group. Creating a Facebook event is a great way to reach a wider audience both with paid promotion and organically. All of HubSpot's handcrafted email newsletters, tucked in one place. Webinars can be one of the most effective ways to expand your reach, engage your target market and attract new customers. What can you do thats hands-on or productive in the time you have that would really benefit your audience? Even if you add another two or three different webinar formats or different segments, it may pay huge dividends. "Hello and welcome" is a popular greeting that caters to a global audience. What is a Webinar? How to Create Effective Webinars | GoTo They help with distinguishing useful websites from those that offer less expert knowledge. On the surface, it seems like just a dumb but fun icebreaker. If the number of attendees is large enough (implying that there will be a heavy stream of comments), you may want to have an assistant on hand who can help youdig through questions and identify the most promising ones, so you dont have to multitask. Effective webinars often pick up where traditional slide presentations leave off, adding screen sharing, presenter video and audio and downloadable materials. Turn your presentations into conversations with webinars. People love to be consulted and made to feel smart. An effective and engaging webinar starts with three roles: an organizer, at least one presenter and attendees. That means you should never disregard this channel. Learn and get certified in the latest business trends from leading experts, Interactive documents and spreadsheets to customize for your business's needs, In-depth guides on dozens of topics pertaining to the marketing, sales, and customer service industries, Multi-use content bundled into one download to inform and empower you and your team, Customized assets for better branding, strategy, and insights, All of HubSpot's marketing, sales CRM, customer service, CMS, and operations software on one platform. The title of your live video should be eye-catching in order to attract new leads. When we look at a conference agenda, we see things labeled as presentations or learning sessions and then we see other activities labeled as networking receptions or the like. While the webinar is being run by you and your organization, you'll still want to allow your audience to interact with the speaker(s) as well, so be sure to make their Twitter handle(s) known, both in your promotions, as well as throughout the webinar presentation. Harness data and questions to develop a more accurate customer profile. The result: better customer targeting. Can you create something? Its important that presenters not be afraid of just having empty time to fill in a session. Benefits of a Webinar: Why You Should Use Them More Often - MegaMeeting Graphics are a big part of a virtual presentation and cut down textual matter by lot. Yes, webinar platforms may allow you to ask questions or virtually raise your hand, but they just seem pretty hard to make engaging compared to online platforms designed for meetings or more engaging sessions. Words have power. If any problems arise, this person can address them easily, without causing the speakers to get off-topic. Think about what most webinar systems are built to do. I was recently talking with someone who had run a session about how to write a grant and it featured a very knowledgeable expert talking about best practices. If we think about why people go to presentations or conference sessions or webinars, its often because they have an issue or question that they want addressed or solved or want some feedback on. Maybe its a watch party followed by a discussion for a panel or a fishbowl (shown here in a typical classroom environment) or some brainstorming. Besides, you can also create a special landing page, which can be dedicated just to this one-time event. What I like best about GoTo is that my colleagues and I never have to endlessly ask the question I cant hear you, can you hear me? or say Your screen share is frozen. Its almost adversarial where its the experts or speakers on one side and then an audience of groundlings in front of them who are neither seen nor heard. However, the success of a webinar may be greatly swayed by the size of its audience. In other words, you could (a) play music from your phone near your computer and have your computer pick it up through the microphone (b) play music through your computers speakers and then have your computers mic pick it up, or (c) use an option in your videoconferencing platform to play the sound directly from your computer. September 15, 2020. Is it realistic that your conference presenter is going to spend 100 or 200 hours preparing for a 45-minute presentation? Remotely monitor & manage clients IT assets, Enable medical professionals to work from anywhere, Connect to clients & reduce billable leakage, Empower students & teachers to thrive, virtually, Simplify & safeguard client communications, Grow your small business with a flexible phone system, Get a phone number that works for your business, Securely meet from anywhere on any device, Stay proactive with remote monitoring & management software, Add a visual dimension to your support experience. Pick a webinar tool. Easy to access as well as convenient, webinars are an effective mode of learning for professionals who can fit in the short bursts of learning into their schedules. To summarize, do two versions of your presentation if you think people absolutely want to have the information. On that note, it feels pretty awkward at the beginning of a session when no ones talking and nothings happening; music can fill that void. Webinar Definition & Meaning | Dictionary.com Theres a real opportunity to do this well but that doesnt just mean letting an exhibitor or vendor post a video and add a link that takes attendees to their website. There are a lot of good ideas to do that but Im pretty cold on a lot of the approaches Ive seen. Added to that, there is a pressing need to deliver technology-enabled learning which the learners can consume, wherever and whenever they want all within tight budgets. At that point, I feel pretty good about letting someone get on a mic. It may be that I want to match board members with non-board members in a room. Create a contingency plan for your webinar presentation. (For more on creative conference workshops and content, check out this other write-up.). So assigning a leader or facilitator to each room makes a lot of sense. However my caution here comes from participating in book clubs over the course of years as well as thinking about the flipped model of education which has become quite conversation-worthy these days. You simply ask the audience to share a boring fact about themselves. PDF Webinar Transcript - AmeriCorps Impact Webinar 4 Community-Based Wait, I take that back: aiming higher would be a mistake in this example . A good webinar is filled with well-thought out content that guides your audience through a logical thought sequence, much like a film or story would. If you ask conference managers what they want to happen in an exhibit hall versus what an online platform is delivering, its a very wide gulf in many cases. A lot of times it seems that organizers or speakers focus almost solely on conveying their own intelligence or imparting or sharing the wisdom they possess; they forget that there are other people in the room. ", "When you use a communication tool for remote meetings, you want to think as little as possible about the communication tool itself. Forgetting about some of them might cause misunderstandings and result in one of two scenarios. Can you look at an example of something? My experience with using music on a videoconference is that youre best to do it directly from your computer. Along with allowing marketers to educate audiences about topics related to their brand, webinars can also offer major lead generation benefits. 1-866-890-8931, Have questions? One thing that we all see a lot of today is skipping any sort of explanation of the technology platform that were using to have the meeting; then 10 or 20 minutes in we realize that people dont know how to mute and unmute themselves and we still have to spend that time and it really takes the energy out of the session. Although the topic seems to be simple and obvious, many companies and individuals still underestimate the power of a good description. Promote your webinar. Weve been using GoTo at Integrity Data for many years and can say that it is the number one preferred solution by our Customer Care and Sales teams. If attendees are already yawning and rubbing their eyes before you even start your presentation, it really puts you behind the 8-ball. Produce the content. If your audience doesn't know about your webinar or isn't excited about the topic, they won't sign up. Trusted by business builders worldwide, the HubSpot Blogs are your number-one source for education and inspiration. How to Stop Saying Um, Ah, and You Know, How to Calm Your Nerves Before a Big Presentation, 5 Ways to Project Confidence in Front of an Audience, Long Game strategic thinking self-assessment. This is a great idea if people actually do the reading in advance. Second, which is more likely and far worse for your business, a user could abandon your event and forget about it altogether. You can also use it in your business, to create a Video Sales Letter or to create different Headlines or . Im really happy to see this suggestion. As with any television appearance, its best to avoid busy patterns or dangly jewelry, which can distract a viewer. For example, we used #TwitterQA for a past webinar that featured a Q&A with an Twitter executive. Well, look no further. Your audience will listen more actively, enjoy the content more, and continue signing up for webinars if they feel engaged throughout the event. Webinars are effective as long as they are used strategically. Then the class time is used for interaction and discussion, assuming that everyone has come prepared and has done the pre-work. An audience poll early on can provide an insight on what the learner already knows about the topic. Also, to be fair, if I was part of an online presentation that included lunch, it would probably send a message to me that something was new and different and my interest would be piqued. Exhibitors and attendees (i.e., potential clients) want to have some sort of meaningful engagement. It can turn into a rather awkward session of people staring around trying to figure out whos going to talk and when. Use different webinar formats to increase engagement. (In fact, how to doit effectively is one of the most common questions I receive during the executive communication programs I teach for Duke Universitys Fuqua School of Business.) ", "Connecting multiple departments (including off-site), working with customers and prospects for training, support and scheduled webinars. This can include slide transitions, annotations or section highlights - all relevant to what the learner needs to know. This is probably the most obvious place but is still indeed a major one. It seems less of a sure thing when were talking about conference participants or adult learning scenarios where there just isnt much accountability or any repercussions to not doing that work in advance. This is probably a point thats well taken, but my own feeling is that theres so little interactivity in most presentations today that I might be willing to take some thats inappropriate and inconsistent. It may be that I want my sponsors or exhibitors to get to interact with real members and see if they can build rapport. As a conference organizer or as someone hosting a webinar, we may have a vision for our presenters doing something akin to a TED Talk. Waste of time. Use our guide to the 21 most unforgettable webinar titles ever, to inspire and help you in your webinar naming journey. By mastering these techniques and enhancing your webinar presentation skills, youll make yourself a more persuasive and effective leader. And on the subject of a debate, thats a really interesting and engaging format. To avoid such situations, you should write a description that includes the following points: Now we know why webinar description is essential, but we still lack one thing here. See pricing, Marketing automation software. They are used by professional copywriters and journalists, as well as social media managers. Why do you ought to write a description? The tool ought to just work. Also, we can put too much emphasis on people having to come up with fun, funny, smart, or intriguing answers. First, you need to have an outstanding, compelling speaker if you want to keep your attendees engaged for more than 15 or 20 minutes. Its very difficult to both present and answer questions from the audience at the same time. This can reduce some of the worry and headache that comes from producing a live event over technology that may not be trustworthy. You can seize this opportunity by announcing the webinar to your future attendees with a short yet absorbing description. Make sure copy is descriptive. The subject matter. While there may be exceptions, webinar platforms (by definition) dont build in a lot of the engagement opportunities that wed like to see in a conference session or presentation. By Jeff Vining, Director of Research and Market Analysis "54% of B2B professionals watch webinars ever week" RingCentral Blog 2020-21 Due to the COVID-19 pandemic, everyone is somewhat familiar with registering, attending, and participating in online workshops, webinars, or virtual training sessions. Bear in mind that a lot of speakers speak because they want a way to connect with whomever that audience is. This is another one of these pitfalls that we find in webinar platforms. Some ideas are better suited to the webinar format than others. Learn How. Of course it doesnt make any sense to watch it as the other participants because not everyone is in the same order. And just as television flourished only when its creators stopped thinking of it as radio with pictures, its essential for professionals steeped in teleconferencing to realize that successful webinars must make use of the inherent strengths and possibilities of the medium namely video. Often business-related, these sessions can be used to share knowledge, ideas, and updates with people around the world. 5 Ways to Write Webinar Titles that Convert - WorkCast You'll increase conversions even when someone cant attend live.". Its good to have chat questions that are fun, but my challenge to people is to think of prompts or ice breakers that arent just fun, but also serve some larger purpose. The best webinar titles: 8 tips for creating catchy webinar names 2022 A good webinar description captures the attention of potential attendees and gives them enough information to know what to expect, but not enough to give everything away. The core and fundamental information can be written in the main description to show your audience what your webinar is about and why they should attend it. 1. A webinar description is a piece of text that introduces the thematic scope of your webinar to your audience, and it's probably one of the most vital parts of your promotion strategy. As a moderator or webinar planner, get creative and consider ways to leverage these elements so your audience doesn't feel like they're passively listening to speakers rather than engaging with them. Theres no reason that you cant have fun questions in a chat or an icebreaker but those questions can do double duty. I sit next to a sales team who are on the phone all day. My first push-back with a flipped classroom model is that we know a lot of that pre-work and pre-recorded content just isnt going to be awesome. This person introduces the speakers, asks any questions that come up during the webinar or Q&A, and concludes the event. The main purpose of a webinar is to provide expert advice, training, demonstration, or direction. People are there for the questions, perhaps more than they are there for the content of the presentation. To keep audiences engaged during the event, you should consider using a variety of media types for your webinar. If you present in or plan live educational activities/meetings or are an author of online courses or written materials, this webinar is for you! But I really like the idea that the presenter is still there and present and able to interact with the audience in a way that he or she couldnt while in the middle of giving a presentation. Or to use when planning an online conference session. Provide interactivity within the presentation through questions or polls that invite learner participation. When you see what's possible you immediately start aiming higher and your own performance improves. Webinars enable attendees to participate in your presentation from anywhere in the world, so long as they have access to the internet. (In fact, thats true for non-fun backgrounds too.) Nothing is worse on a webinar than a monotone speaker who puts the audience half asleep. A lot of it is probably going to be fairly mediocre speakers talking about fairly uninteresting topics and perhaps doing it for 30 or 45 minutes. And it allows them to take care of things that may otherwise be distracting them like taking care of a kid or replying to a text. In other words, what were accustomed to seeing in most conferences and webinar formats is either a 45-minute individual PowerPoint presentation for a 45-minute panel discussion with three or four presenters. GoToWebinar is Awesome. When determining whether a webinar is the best medium for your needs, consider Your audience. On Zoom, theres also an option at the top of the share screen for basic advanced files and if you choose advanced you can select to only share music from your computer without sharing video (which is probably a more typical scenario when playing songs). An events description on Facebook can be intriguing for users because you can divide the information into a few parts. We'll be in touch within 24 hours. Nurture and grow your business with customer relationship management software. Webinar How To: The 8 roles you need to fill to make your virtual event But the potency of the words you use in your webinar description is much more comprehensive. Im just generally pretty dubious that attendees want to watch something thats low-quality. Does sharing your screen temporarily help get a point across? HBR Learnings online leadership training helps you hone your skills with courses like Presentation Skills. Graphics that need to be explained like graphs or charts should to be explained only to the suitable point of detail. When bots crawl the Internet, keywords help them with indexing content. Getting one or more speakers to join your webinar can really liven the conversation, but that convo can lose track pretty quickly if no one is assigned to moderate the discussion. I would recommend GoTo because of its reliability. Its a little unconventional but that pays off when it comes to front-loading good energy and webinar engagement. How To Be A Successful Webinar Host Connecting with your audience through a webinar goes beyond the capabilities of social media, your website, or your professional blog. If you want to keep your leads after captivating them, you should convince them to stay with you. This is something that I get up on a soapbox and preach about all the time. That means you should never disregard this channel. But I chose a question because it tied into a larger theme that was going to be repeated over and over throughout the session: how difficult it is to create compelling content that people are willing to sit through four 30-60 minutes. I use online name tags and labels in concert with who gets matched with whom in a breakout room. For an extra smooth webinar, consider hosting a quick meeting that will allow you and other webinar panelists to walk through the webinar topic and get to know eachother. Emojis are a natural part of the language used for communicating online. Even if you dont do something like yoga, theres probably a watered-down version of this like just rolling your shoulders or reaching for the sky that doesnt feel like a big leap to most attendees or participants. What are you trying to accomplish? A dedicated Q&A facilitator can help the speaker in this matter and take charge of keeping track of all questions and queries asked as well as the order that they are asked in. It seems that a lot of the solutions that are out there now are really pretty passive and not very engaging. Audio is the backbone of a virtual presentation and instrumental in its success. 1. Inspire your audience with confidence and poise. This would teach people how to use the video platform that youre on, like Zoom. This is why you'll want to do at least one sound check before you present. The description is there to make them stay and decide to take part in your live video. At the dawn of the webinar era, there were legitimate bandwidth concerns; you sometimes avoided using videoso that you wouldntovertax the system and cause it to freeze (and thats still a concern in some situations). While playing around with word vectors and the "HasProperty" API of conceptnet, I had a bit of fun trying to get the adjectives which commonly describe a word. The financial and time-saving benefits of online presentations are obvious, so its a trend that will only continue to grow. Like a classroom presentation, the text should not just mimic what the speaker will eventually say. The world is getting smaller. If done well, a lot of events and exhibitor halls that were happening in real life could be successful in a virtual environment. Without this quality your webinar won't be watched or teleseminar listened to. We adapted that podcast club fairly successfully to an online format using Zoom. Your webinar can be about anything, but make it about one specific, relevant thing that your audience will find useful. GoTo Webinar lets you interact effectively with a widely dispersed workforce in real time. In that case, that attempted interactive activity is probably not appropriate. To be clear, one or two minutes of polling over the course of an hour doesnt make for an engaging webinar or presentation. eight tips for creating catchy webinar names. One thing that I try and do for my own online presentations is to prepare people for an event that isnt just going to be passive, but its going to have them talking and interacting and using audio and video. If you can match up people with low experience and people with high experience, both people may feel like they benefit. But its still pretty fun.
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