Wed love to hear from you. . Marielle:Ihaveand Ilove it. Theres been huge demand from customers forus to have astorepresence so they can see our product in the flesh. That would be Marielle Wyse, the founder of Wyse London cashmere . I hoped this one would be different, but when I put it on at home, it wasnt quite long enough and showed my tummy. And then I find a trim and thenI'dfind a pattern and it would all come together. Ultimately happy clothes! She lives in London with her husband, Ed, and two children. London Designer Marielle Wyse Discusses Her Eponymous Clothing - Forbes I also worked for a fashion photographer and then took a different direction and worked in television as a TV Director. SoI helped a friend who was making accessories and she saidstart your ownbusiness,make something. Marielle Wyse is on a mission to make happy clothes, and so, cue Wyse London that offers everything from cardigans with rainbow colorways to swishy sequin skirts, and cute scallop dungarees. Part of the Daily Mail, The Mail on Sunday & Metro Media Group, Was Cameron Robbins killed by a SHARK after he jumped off party boat? Now,Marielle,it'sreally brilliantto have youhere,especially as I knowyou'reunbelievably busy with photoshoots and the new store whichI'msurewe'lltalk about later. She served with a sense of duty, purpose . Best ever bit of advice! The result is an impeccably curated collection of 100% desirable knitwear with clever touches: sequin elbow patches, lurex . Butso much of it is common sense andas long asyouapplysomesort of rationalthought toit,itmakes sense. Soweditchedwholesale and started this open conversation with the customer. Also the price is brilliant for the quality, so people feel comfortable buying more than one. 'We want to wear what we want, but don't want to get it wrong' - how to . Your submission has been received! I wanted it simple and easy to maintain so no white floors and no white towels. And best of luck with the new store opening, Icantwait to pop in and see it,Imsureitllbe beautiful. Published: 22:04 GMT, 24 September 2017 | Updated: 23:14 GMT, 24 September 2017, Marielle Wyse (pictured), 53, was inspired to design knitwear whilst visiting an upmarket store. Does this work? Sorcha:Definitely. FC: Which was the first-ever piece that you designed? Sorcha:It'sthat cool French girl look, isnt it? I'mreally proudof two things. House of Fraser closed 31 of its 59 stories in 2018 and was bought out by Sports Direct (it has a new flagship store in Wolverhampton called Frasers). Id had a wonderful career making documentaries for the BBC, but couldnt do the travelling any more. 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Marielle, 53, who is half French, started her career as a fashion assistant at British Elle. 07/02/2021 18:30. So, Ive done many things, but Ive always loved clothes and known what I like. This is a BETA experience. I started collecting flower pictures and got so many I knew they had to go on the wall (top picture). I mean, honestly,throw and go, you know? What exactly is ageless dressing? Sorcha:Andyou'vebeen doing it now since 2014, so obviouslyyou'vegone through a huge amount of change. Who is the owner of Wyse London? If I buy something now I have to think, yes, but will I love this when I am 80?, Marielle Wyse started her brand Wyse London eight years ago when she was 49. August 12, 2021 Marielle:Fingers crossed, yes, come in and see us! I love having pictures everywhere.. You never seem to get bored of looking at them. And the relationship thatyouredescribing with your customer is so symbiotic. There is an avalanche of style advice on social media, so many new brands, so much advertising, so many ways to shop online versus bricks and mortar, renting versus secondhand and fear of ridicule looms large. Butfirst things first, how are you doing? I think style is completely and utterly ageless. Itsinteresting how you saythat yougenuinelylikeyour customerbecauseMeg Lustman was talking about exactly that on our last episode. And I love Ash shoes. Shop New In. Words: Vicky Mayer What made you set up the company? Sorcha:Picking up onyour InstagramLives, I know youdo thempretty regularlyandI'vewatched a couple of them. Discover our latest arrivals. True value, she says, lies in a great edit of both designer brands and the high street which is what she and her co-founder Serena Hood do at Collagerie. Iampossibly thelaziest dresser known to man. But sometimes accidents are the best things that happen in life, you know, they just transform into something. We'rechasing ourtail,we'regrowing at a rate that I never dreamed of. By entering your email, you are agreeing to Wyse London'sPrivacy Policy. I have far too many clothes! A mixture of modern and vintage as long as its cosy and light, characterful and soothing. Request a copy of our latest lookbook here. I feel women want to look good and be lifted by what they are wearing, but they want it to be age appropriate and comfortable. Maje/Sandro for trousers and shoes. Learn more about Wyses namesake brand, and brighten up your January with her happy clothes. Well, Ididn'tknow we had to go direct-to-consumerbutI went home with a rail ofclothesand I picked up my phoneand I just went ontoInstagramand I said to the customer, do you like this? As you watch,you can really see howmuchyour customerslovethe productandhow much theylove engaging with youpersonally. Tohavecreatedthe team we haveis very fulfilling. That would be Marielle Wyse, the founder of Wyse London cashmere . Polly Pointelle Cashmere Cardigan by Wyse London. Because,actually,atthe verybeginningof Wyse,I did selldirectlyand I met the customer the whole time andthat washugely valuable. I love anything a bit metallic, so I guess the number one for me is the lurex threaded sweatshirt; the gold thread ones in particular, as I love to wear gold jewellery. When Marielle Wyse designed her first cashmere jumper back in 2014, she had no idea that today she would be selling in 20 countries. We've over-ordered,we'vemade every single mistake in the booksoit'snota definitecalculationbut itdoes give youan inclination. The go-to designer for day-to-night dresses and five other fashion Itend tosee things in pictures,incolour,andinshape rather than in words. 00:00:00. Create your own unique website with customizable templates. Write something about yourself. We havent had it for a few yearsand we're bringing it back. Is it self-hating to worry about the size of my bum in jeans? recently sought crowdfunding from its 20,000. Style is worth bothering with, she says, because it is so life-enhancing. Chambers says her own style has not changed in 30 years. Even Dannimac was dissolved as a standalone company in 2018, although the brand name lives on at JD Williams. We know we are not supposed to ask this question any more, and that its body-shaming and self-hatred but somehow the question is still here. Two things: dresses or heels. As Seen In The Resident We meet Marielle Wyse, founder and owner of luxury cashmere company Wyse London. There wasa lean-to plastic home-built conservatory and mirrored wardrobes in the bedroom! Sorcha:Thank you for yours! And whilewereon that topic, I knowyouvehad an insane year but what are you most proudof having achieved with Wyse? Shewas so clear that themost important thing brandcan do isto fall in love with their customer. Marielle:[Laughs]Yes, the return of Jumper#3! oranyonewhodoesn'tknow,in a former lifeMariellewas a documentarymaker for the BBCbeforemaking the leap into thebig,bad worldofdirect-to-consumerfashion when she foundedWysein 2014. No need to be fancy, just an overview. Sophia Chunky Stripe Pocket Cardigan by Wyse London. And can you tell me whatstylesor productsyourelookingforwardto for AW21? And can you tell me a little bit about your design process? Itsvery obvious. Princess Charlene joins a painting session and shows off her new brunette hairdo as Monaco royals mark 100 years since the birth of Rainier III, NASA holds historic UFO public hearing: Agency unveils first findings from study into unidentified craft in our skies AND oceans, Chris Christie to announce White House run NEXT WEEK: Trump critic will throw his hat into the Republican presidential ring with event in New Hampshire, 'We started dating women when we stopped taking the pill': How synthetic hormones may play a key role in our sexuality. We are no longer accepting comments on this article. I love it. And can you tell me a little bit about your design process? Launched in 2014, its founder Marielle Wyse was on a one-woman mission to find some stylish knitwear that wasn't "lacking in joy". MY LIGHT BULB MOMENT - PressReader We are no longer accepting comments on this article. 20 Picture Quotes. Womens fashion brand Wyse London is taking the world by storm. Butwe'regoing to do our first store on MaryleboneHigh Street whichwe'reopening(all being well!) The festival sweater is fab and could look great in the muddy fields. Is it from peoplewalking down the street orfrom something else? Sorcha: Now, foranyonewhodoesn'tknow,in a former lifeMariellewas a documentarymaker for the BBCbeforemaking the leap into thebig,bad worldofdirect-to-consumerfashion when she foundedWysein 2014. Plusenergy levels! I get all these wonderful messages from women saying they feel so much better and they've found their love of fashion again which is just wonderful. "My mother said, 'Beauty . Soitsexciting! Marielle Wyse, Founder & CEO, Wyse London. My Uniform: cashmere designer Marielle Wyse of Wyse London - Wear & Where Sorcha:Absolutely. Clothes were a pleasure. It's a jumper that I made, alittle cashmere jumperwithLurex thread and itwas named after my daughter. In fact one woman bought 11 from me! Butwe'regoing to do our first store on MaryleboneHigh Street whichwe'reopening(all being well!) The lights are from theConran shopand the dresser is a huge vintage one from Julian Barnes antiques. FC: What's been your biggest career highlight to date? Do they surprise you sometimes? Ican almost see her in my head, you know. And we seepieceson lots of people on thetellyas wellwhich is great. But then again, maybe I wouldn't have tapped into the same market that I'm tapping into now. I have a horrible feeling the OP has mistaken the founder Marielle Wyse for one of the models featured prominently on their website. The thing aboutWyseMensis We did a little bit ofWyseMensbutbasicallyitsthe woman who buys for the man andmenjustdon'tlike shopping. Comedian and radio and TV presenter Viv Groskop talks to inspirational women about the secrets of brilliant speaking. Facebook gives people the power to share and makes the world more open and connected. Thats sospecial, welcome back, Jumper #3! Sign up to get the inside story from our top writers as well as all the must-read articles and columns, delivered to your inbox every weekend. another of whom is her husband, Andy, currently taking time . Particularly the ones of my kids when they were little as now they are rather interesting teenagers! A beautiful throw from The White Company to protect my sofa from my mucky teenage kids. Whatsbeenthe most surprising or difficult partof your journey with Wyse London? Because there is a lack of age-appropriate fashion or budget-appropriate fashion out there in the right colours and the right styles. I'd had a wonderful career making documentaries for the BBC, but . I feel so gladthatitsbeingworn, more than anything. Similarly, its nearly 30 years since Arabella Weirs character in The Fast Show asked Does my bum look big in this?. Idon'twant to do them wrong. After all, for Marielle, more is more, and this design ethos has become a signature of hers. In 2014, I was 49 and getting back into work after eight years bringing up my children. The views expressed in the contents above are those of our users and do not necessarily reflect the views of MailOnline. Sorcha OBoyle:On the show this week isMarielleWyse, founder of Wyse London, the really beautiful womens fashion brand. ButwhenI was achildI made all my ownclothes,so it taps intothat. Sorcha:Yes,it must be amazing. He is desperate for redecoration as he thinks its too girly. Ill make time to go in there once a week totalk to her. Andit'sfunny because when I'd finishedworking at the BBC and I was taking time out, my kids were asking what do you do,Mum?And now they're likeMum! . Do they surprise you sometimes? Rugs are as usual from Ikea. Launching series 20 with a splash of colour and pizazz, Viv talks to fashion label guru, Marielle Wyse, about finding that thing you love and doing with all your heart. And then I find a trim and thenI'dfind a pattern and it would all come together. But what sticks out me is it's generally a woman wearing clothes she really can't carry off. Ive always loved cashmere jumpers, she explains, but never could find what I liked at the price I liked. She is getting so much pleasure from getting dressed every morning! These women are distinctive, she adds, because theyve worked out what suits them and they dress exclusively for themselves not for the approval of others. I opted for loose shapes in chic shades, with a pop of colour or Lurex detail around the neck. Something went wrong while submitting the form. So what are you supposed to wear when you turn 50? Marielle:Oh, absolutely. She gets people to pick out the clothes they already own that mean the most to them and then she works around that. Marielle:It really is fromtheeveryday. I love displaying things so I had a shelf built to put all my glass bottles and flowers on. 2 for 1 wipes from Primark although this caused such a gasp when I told them this in Space NK that I had stop. I think I know who you're referring to. Marielle:Little bit of red lipstick, obviously[laughs]. I do look at people in the street all thetimebutI have noticed thatwhen I go to France, I get so much more inspiration there. They curate online collections of fashion and home items on a regular basis. Thank you! She did have a personal style and occasionally wore very loud earrings. Look at what you love. Marielle advises remembering the thing you used to run to as a child and reveals how the Covid lockdowns . Theyre like a cool dressy t-shirt and have almost become my stylish staple uniform. I mean,werenotevenfinessing it, just learning it is key for me. I do love though the 24 hour sleep tan mask by James Reed and have treated myself to a contouring kit by Hourglass. Whats your go-to uniform? Marielle Wyse of Wyse London Multicoloured striped tank tops, pink scalloped dungarees, rainbow wrist warmers If bright and bold colour is what you're looking for, Marielle Wyse is your. Published: 17:04 EDT, 24 September 2017 | Updated: 18:14 EDT, 24 September 2017, Marielle Wyse (pictured), 53, was inspired to design knitwear whilst visiting an upmarket store. Words: Vicky Mayer What made you set up the company? Sorcha:Fair enough! In 2014, I was 49 and getting back into work after eight years. Does that demographic still even exist as a retail concept? My lightbulb moment: Marielle Wyse reveals how she became the go-to knitwear designer for luxury department stores. And my friends. Marielle:Yes, soour online isvery,very busywhich isgreatandweveonlyeverdone just little pop-ups which are sampling-type things. Marielle Wyse, Founder & CEO, Wyse London - The Walpole On the brink of 50 myself, I realised recently that all those reliable grandma labels have either disappeared or only exist in some other incarnation: BHS (tanked in 2016), Debenhams (folded into Boohoo.com after liquidation in 2021), C&A (still operating in Europe but the last UK stores closed in 2001), Jaeger (now on sale at M&S). All Rights Reserved. And if you were to speak to somebody who wants to set up their brand, what would youadvise them todo? During her pandemic Instagram Lives, she holds up garments and encourages feedback from customers and followers . Well,it'slovely to be here. Wool wash, in a laundry bag and a squeeze of baby shampoo: so eay!! It was always something thatI wanted to wear so I had an idea of what the price point would be and what the design would be. Youdontsay thanks to Covid for much! Everyone else was in Chanel, or lookalike Chanel. marielle wyse husband Marielle Wyse, 57, is the founder of the fashion label Wyse London worn by, among other celebs, Christine Lampard, the wife of the former Chelsea midfielder and manager Frank. That is what makes shopping so unpleasurable now.. Marielle Wyse on becoming the go-to knitwear designer Marielle:Like most of our business,it wasa bit organic[laughs]. 20th Feb 2019. Marielle Wyse of Wyse London Her home in West London is the Wyse London office, showroom and warehouse. Can you tell me why you decided to do that and thenhow you did it? The desk is built in and is great at exam time! All rights reserved Of course,the other thing is I wishI'dstuckwithwhat I did at the beginningwhich was direct-to-consumer becauseI'venowcome back to it. Follow them on Instagram @wyselondon and Twitter @wyse_london. The mother buys it, the daughter borrows it. Ihaveand Ilove it. I was amazed to find they currently have a padded dark. It'sthat cool French girl look, isnt it? . Sorcha:Well,if itain'tbroke,don'tfix it! Their main problem, she says, is that shopping for clothes has become daunting and exhausting. L-R: Jeans: boden, shirt: Arket, cardigan: Whistles, tote bag: Aspinal of London. I wanted to the kitchen to be simple white with splashes of colour and large work surfaces as I like to cook and like a proximity between the dishwasher and mugs or glasses! Marielle:Absolutely. Marielle:I think being business-minded because my natural comfort zone is to be in piles of swatches and colors and things like that. Its also comfortable, cosy and hopefully inviting. And didyou have a plan for creating that team or did it happen naturally? I think that a lot of people listening to this will be interested in how you movedthe business from a wholesale model to a direct-to-consumer model. I've never run a shop! And they look comfortable. For sure. Or I should try a different length. 20.1 Marielle Wyse, fashion entrepreneur | Viv Groskop Yes, definitely. We Want to Live Here WYSE London Credit: Sophia Spring; styled by Tona Stell Wyse wears: Rae ruffle-sleeve top, 195, and Celia jeans, . Why Carole Middleton's 325 floral dress is the - The Telegraph Itsvery obvious. They send me messages saying how much they have regained their confidence and love of clothes by discovering us, including how good they feel in Wyse. The grey/gold one is one of my bestsellers: often people say the lurex thread is like wearing a bit of jewellery, as its close to the face.
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