Think about these 2 Sports: Golf and Basketball. Offers a Personalized Experience. This form uses Akismet, this simple quiz and reCAPTCHA to prevent spam and bot submissions. Demographic or psychographic information can be found using the following: UMGC Library Databases Print Books E-books Free Web Using UMGC Library Databases to Find Demographic or Psychographic Information where to find ammonite in alberta. Cox AUTOMOTIVEN . - Quora At 7,500 Model S' sold Tesla should hit the Street's $810 million revenue estimate. Psychographics refers to people's qualitative characteristics. Psychographic segmentation is used when a survey is conducted and a company wants to group customers according to their lifestyle. Women only own 16% of Model 3s and men own 84%. The lower resource group is referred to as the strivers. The following graphic shows the median age of Tesla owners compared to the US population. When it comes to acceleration safety, Tesla motorists scored worse than 98% of all drivers. So Tesla doesn't truly have a mass-market EV on the market, in the compact sedan segment. Your message, including best time to reach you (required). document.getElementById("ak_js_5").setAttribute("value",(new Date()).getTime()); This form uses Akismet, reCAPTCHA and this quiz to prevent spam and bot submissions. If the EV is a hybrid model, the owner is 20% more likely to prefer to return to gas-run options. Another aspect of Teslas appeal is the social status that it affords, based on its image as an environmentally friendly, highly desirable luxury brand. According to recent data from IHS automotive analyst Tom Libby, 25.3% of Tesla buyers in the US traded a Toyota for a Tesla. Heres an article with more information on GVWR classes. You can play it anywhere providing you have a "basket". Use the provided information, as well as your own research, to assess one (1) of the stated brands (Tesla, SmoothieKing, Suave, or Nintendo) by completing the questions below with an ORIGINAL response to each. According to Kotler and Keller (2016), "buyers are divided into different groups on the basis of psychological/personality traits, lifestyle, or values" (p. 226). Psychographics are more about psychology than tangible attributes. These cookies track visitors across websites and collect information to provide customized ads. The cookie is used to store the user consent for the cookies in the category "Other. Li-Cycle - Is this Lithium Ion Battery Recycling Stock about to Skyrocket? Emerging Practice Areas In Occupational Therapy 2021, Ventilation Windows For Heating And Cooling, Skewer Comes Out Clean But Cake Not Cooked, Why Did Dawnn Lewis Leave A Different World. Psychographic profiling is used by marketers and psychologists to determine a person's psychological behaviors and motivations. Tesla segmentation, targeting and positioning is a chain of activities that involves identification of a specific population segment (s) and developing products to cater for the needs and wants of consumers belonging to the segment (s). Please fill out the form to start a conversation. The relationship between the defendant's negligent act and the plaintiff's claim is called ____________________. Driving a Tesla is an elite experience that sets one apart from the others, other all-electric comrades included. This cookie is set by GDPR Cookie Consent plugin. This probably wont come as a surprise, but Tesla owners typically have relatively high household income. Tesla uses mono-segment positioning. Tesla owners tend to not have children in the home. Let's quickly look at 3 main reasons psychographics should always be a part of your content creation process. Lets take a dive into Teslas target demographics and see who are Teslas customers and Tesla brand positioning in different segments in the US and global auto market. THE TESLA BUYER: Ethnicity 50 204 96 67 69 101 82 158 106 0 50 100 150 200 250 AFRICAN AMERICAN ASIAN EASTERN EUROPEAN EURASIAN HISPANIC MIDDLE EASTERN OTHER PACIFIC ISLANDER WESTERN EUROPEAN 100=parity Source: Cox Automotive Analysis of IHS Markit Data. Based on market research performed byHedges & Companyin 2018, it turns out the averageTeslaowner is a 54 year old white man making over $140,000 with no children. Concern about gas consumption, economic value in car. Car as identity, anyone? document.getElementById("ak_js_1").setAttribute("value",(new Date()).getTime()); Choose your plan: Google Shopping PlanBasic Paid Search PlaneCommerce LeaderNative or Programmatic Advertising, Please tell us when you'd like to get started (select one) Immediate! What is 7 added to 1? The Hedges Company has also released some fascinating stats on Tesla owners. A, B, C, what letter comes next? Menu. In Q4 2021, just over 240,000 hybrid and plug-in hybrid electric vehicles were sold in the US. In order to deliver better customer experiences, it is important to understand the typical customer profile. https://hedgescompany.com/blog/2019/03/tesla-model-3-demographics-income. According to Tesla business strategy announced by Elon Musk in a blog post in 2006, the company builds sports car, uses that money to build an affordable car and uses that money to build an even more affordable car. You know, the softer stuff that's harder to wedge into a data set. Automobile makes without enough purchases to create reliable estimates were excluded from the analysis. Small Business Survey Reveals 4 Profiles of the Modern Business. 88% of current Tesla Model S and X owners own their own home. The Model Y is now 20k less than what I paid for it just Whats the rarest Tesla config? Psychographics include the activities, interests, and opinions of the targeted market. The cookies is used to store the user consent for the cookies in the category "Necessary". As a result, the Tesla go to market strategy has been touted as a $0 marketing budget, even as it continues to increase sales and market share. We explore consumer perceptions of automotive brand perceptions in general, and for the specific case of Tesla, using survey data from a representative sample of 2123 Canadian new vehicle-buyers collected in 2017. Available at: https://www.tesla.com/blog/secret-tesla-motors-master-plan-just-between-you-and-me, [2]According to Cross Cultural Consumer Characterization by Young & Rubican, Interpretivism (interpretivist) Research Philosophy, Segmentation, Targeting & Positioning (STP), https://www.tesla.com/blog/secret-tesla-motors-master-plan-just-between-you-and-me, Employees, professionals, senior manager, executives, Non-users, potential users, first-time users. We Bust 3 Myths About Selling Auto Parts During the Christmas Shopping Seas Search Engine Optimization (SEO) on Google or Bing, Not sure (You can describe what you need at the bottom of the page), Immediate! The auto industry. To learn more about Tesla Model 3 demographics, click here. Thats up from $143,177 a few years ago. However, these drivers are better at keeping their hands on the wheel and off their phones. It found that the Tesla Model S is the fastest-selling among its competitors, with an average selling time of 35.5 days, which is 24.2% faster than the average for this set of cars at 46.9 days, and 15.8% faster than the overall average for all used cars at 42.2 days. [1]. Check the type of list you're interested in: Postal listEmail listOnline digital audience. In each country, it offers clothes that suit the climatic, I need this answer today within an hour please: A customer-focused __________ presents a strong, convincing reason why the target market should purchase a product or service. value proposition, I need this today within 30 min please: Nowadays, a __________ is being appointed by many firms so as to place the marketing function on a more equal footing with the functions performed by other, Entities that assist in the distribution process of a product but neither take title to goods nor engage in the negotiation of purchases or sales are called __________. merchants jobbers, I need this today within 30min please: In the context of the value chain, __________ is a primary activity that involves bringing materials into the business. Please follow Carolyn on Twitter and Facebook. The Model X is a gull-wing SUV (according to Tesla) or CUV (according to many in the automotive industry). What is 5 added to 2? The following table illustrates Tesla segmentation, targeting and positioning: Perception of being environmentally friendly. Tesla has communicated that Model 3 is the most affordable car for the people until now. The Model X has a higher percentage of women owners. Psychographics in marketing focus on understanding the consumer's emotions and values, so you can market more accurately. By breaking down the target market into various segmentation perspectives and conducting a demographic audience analysis, it is possible to gain an understanding of how Tesla continues to generate such powerful brand perception and sales. Since many Tesla owners are in areas where real estate values are high (California, for instance), that number is naturally skewed higher. Mobile publishers: Unlock new revenue potential with APS & Start.io, How to Increase TikTok Customer Engagement? Tesla drivers are exactly who most people believe they are. demographics and psychographics. The median value of a Tesla owners home is $348,167. According to Think with Google, 90% of marketers agree that personalization positively contributes to their business. Tesla Model S is the car of choice for Hollywood's Rich . At the end of the worksheet, be sure to develop a new ORIGINAL positioning statement and motto for the brand you selected. Psychographic segmentation helps you determine better value propositions and right-size them to a wider range of prospects. Psychographics focuses on opinions, behaviors, and attitudes. 88% of current Tesla owners own their own home. In Tesla consumer behavior, a big consideration is the social status afforded by ownership of an electric car. hedgescompany.com/blog/2019/03/tesla-model-3-demographics-income/, Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/103.0.5060.114 Safari/537.36. Small-business psychographics. Tesla, Inc.'s (formerly Tesla Motors, Inc.) organizational culture creates human resource competence necessary for innovative products in the global automotive business. This is the official Lounge for r/TeslaMotors. A vast majority of Tesla owners own their homes, as opposed to renting. In contrast to traditional marketing methods typically used by auto companies, such as TV commercials and expensive Super Bowl spots, Tesla brand communication focuses on the user experience. Also for male female. TikTok Content Ideas for Businesses & Tips on Creating a Successful Marketing Strategy for 2023, Make Waves With Your 2023 Mobile Campaigns. About 135% of Tesla owners are Disney enthusiast. It is aimed at dedicated and aspiring middle and upper-class customers who want and are looking for prestige, the appearance of being environmentally friendly, and the long-term cost-effectiveness of automobiles. A Tesla Model 3 owner household makes $128,140 per year. The top five EVs in operation last year according to Experian were the Nissan Leaf, Tesla Model S, Ford Focus Electric, Fiat 500e and Mitsubishi i-MiEV, while the five most popular hybrids were . The four psychographic segments of EV buyers. 1 in Customer Satisfaction Tesla shares suffer their worst day ever - CNN 9/8/2020, Tesla drops prices across the board for all vehicles. Justify your recommendations to Devon at your upcoming meeting, considering both, https://www.coursehero.com/qa/attachment/20713610/ https://www.coursehero.com/qa/attachment/20712971/ https://www.coursehero.com/qa/attachment/20712973/, Find the 3 quartiles in the following data set: 4 5 8 7 11 9 9. The personality of Elon Musk has been essential to driving Tesla brand recognition, with tweets that drive online buzz and his feature at the top of the list of Time magazines Top Influential People in 2013. The fast average selling time of the Tesla Model S on the used car market shows that its used models are in high demand, which is likely the result of competitive pricing and low supply. The Tesla Model S, a 4-door sedan, tends to have more male ownership than the Model X. What are Psychographics? "Psyched About Psychographics" White Paper from Mary Cook . By clicking Accept, you consent to the use of ALL the cookies. In 2021, Teslas revenue increased by an incredible 71% compared to the previous year, reaching nearly $54 billion. This form uses Akismet, reCAPTCHA and this simple quiz to prevent spam and bot submissions. Pet food manufacturers are looking for ways to make themselves stand . Psychographics work by aggregating data on an individual's activities, interests, and opinions (AIO). Boost Your Mobile Marketing: Audience, Advertising and Monetization! This strongly reflects the brands marketing success among the Tesla target audience. Copyright 1999 2023 GoDaddy Operating Company, LLC. Eighty-three percent of drivers were men, compared to 49% of drivers for all other vehicles. C.) a contest among dedicated dog owners. Tesla can look at people's activities and see if they are satisfied with commuting in their current cars or if they are looking for alternative cars. If the EV is a hybrid model, the owner is 20% more likely to prefer to return to gas-run options. Published on November 16, 2009. And according to a new study, at least some of that hate may be justified.Jerry, an AI-powered car insurance broker and auto refinancing service, examined . Yet only 56% of current Tesla Model 3 owners own their own home, which means that Tesla ownership is almost more important to this segment than is residential ownership. By breaking down the target market into various segmentation perspectives and conducting a. , it is possible to gain an understanding of how Tesla continues to generate such powerful brand perception and sales. The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". . This updated data for 2022 is pulled from a random universe of 5,935 Tesla owners. Desire for an affordable luxury car with high safety value. Psychographics can do that and more. acknowledgment the software is still in testing. Simply filter by interest, country, or city to uncover valuable granular insights about your target audience, whether EV and hybrid car owners, or any other interest or lifestyle niche, and achieve better results from your mobile campaigns. Wed, 2001-07-11 03:50. All company names, brand names, trademarks and logos are the property of their respective owners. For our customers, psychographics determine not just the "who" (the demographics) of those you are looking to target in your advertising campaigns, but the "why". In 2021, the Tesla Model Y and Tesla Model 3 were the best-selling models for the brand in the US, and appear to be among the top 20 car models sold in the US, holding positions 17 and 19 respectively. In marketing-speak, 'AIO' is a catch-all for psychographic measurements. As a comparison, the percentage of Americans who own their own home has fluctuated between about 64% to 67% in recent years. Tesla can look at people's activities and see if they are satisfied with commuting in their current cars or if they are looking for alternative cars. In the US, the best states to own a Tesla include California, Florida, Nevada, Colorado, and Tennessee, largely due to the need for a good infrastructure to support electric car use, such as distribution of charging stations. The following chart shows the base and fully loaded prices of various Tesla models as of July 2020 as reported by solarreviews.com. In this article we will discuss Tesla owner demographics including Age, Ethnicity, Gender, Income, Children, and Home Ownership. Prestige buyers. They attributed this fact to the new Teslas Insane, Ludicrous, and Plaid modes. Closely behind Tesla was Porsche, whose owners had an average credit score of 727. Males own 77% of Model S vehicles, and women own 23%. Demographics. Another way to put it is that demographics are things that can be observed from the outside, such as age and race, while psychographics are internal attributes or attitudes. Tesla cars are popular in North America, Europe and Asia, with vehicle deliveries reaching over 627,000 units in the first three quarters of 2021, representing an increase of more than 16 percent over sales in the whole of 2020. We dont boss you around; were simply here to bring authenticity and understanding to all that enriches our lives as men on a daily basis. But opting out of some of these cookies may have an effect on your browsing experience. WASHINGTON, 11 July Recently, Dr. Stanley Plog spoke to Arab News of the "psychographics" of car ownership, and focused on upscale European models. Carolyn Fortuna (they, them), Ph.D., is a writer, researcher, and educator with a lifelong dedication to ecojustice. Tesla positions itself as a long-term purchase, offering a battery lifetime of 300,000 to 500,000 miles, which equates to an average of 21 to 35 years for the typical driver! Psychographics refers to information about a particular population's attitudes, aspirations, and other psychological criteria. The term Psychographics refers to a quantitative method to describe and segment consumers on the basis of psychological attributes such as behavioral preferences, personality, beliefs, opinions, interest, attitudes, values, and to some extent habits and lifestyles. - Cox Automotive Inc. TESLA OWNER DEMOGRAPHICS.docx - Running head TESLA OWNER Psychographics Definition & Meaning - Merriam-Webster, Psychographic Segmentation: Examples & Advantages - QuestionPro, Tesla owner reports 'death threats' after praising Ford Mustang Mach-E, Demographics and Psychographics in Marketing - AllBusiness.com, Psychographics psychographics include the activities - Course Hero, Who buys Teslas? Japanese luxury carmaker Lexus came in third, with its vehicles buyers having an average credit score of 699. The average household income of a Tesla Model S owner in 2022 is a little higher, at $151,096 per year. A recent Car and Driver headline caught my eye: New Study Says Expensive Cars Are Bought by Jerks Who Won't Yield.The author doesn't discuss EVs in the article, and there's no direct . Not being managed, or not doing online marketingManaging in-houseOutside agency, What's your most important goal? They also found that Tesla drivers were also more educated on average and earned a higher income. We're a bit baffled by the website for Teslarati, which bills itself as"the #1 source for Tesla lifestyle news, product reviews, aftermarket upgrades, and accessories for the Tesla Model S,. It appears that Tesla has a difficult time appealing to women. Relaxed area for all-around discussion on Tesla. Jerry, an AI-powered car insurance broker and auto refinancing service, examined safety scores and other data from 10 million car trips taken by 62,000 drivers, including 30,000 trips by 228 Tesla drivers. psychographics of tesla ownersbuddy miles them changes lyrics. These cookies will be stored in your browser only with your consent. Primary Target Market. This form uses Akismet, reCAPTCHA and this quiz to prevent spam and bot submissions. The ethnicity of Tesla owners skews toward Caucasians, at 87%. The main reason is that psychographic data helps you align your messaging to speak directly to your target audience - it gives your audience a personalized experience. Theyre often less safe drivers when it comes to accelerating. Let's say the business you're promoting is a nutritional counseling program. Club members help advocate for Tesla by supporting legislative efforts, offering test-drives, volunteering at shows, educating new and prospective owners, hosting social events and . The following graphic shows the average household income of Tesla Model X and Model S owners. reaching over 627,000 units in the first three quarters of 2021, representing an increase of more than 16 percent over sales in the whole of 2020. Pet Food Market Segmentation (using 9 variables) January 8, 2022. priced out can now be priced into a Tesla. This preview shows page 1 - 3 out of 6 pages. - USA Today. Tesla focuses on producing electric vehicles and also looks at design and energy. One-third of all Tesla drivers have either a masters degree or a Ph.D. (compared to 13% of the general population). The. The average value of the Tesla owners' home is $347167. Attributed this fact to the use of all drivers shares suffer their worst day ever - CNN 9/8/2020, drops... Driving a Tesla Model s and X owners own their own home psychographics should always be a part of content. Waves with your consent cookies may have an effect on your browsing experience have relatively high household of! Of all drivers to 13 % of current Tesla owners an affordable luxury car with high value! Demographics including age, Ethnicity, Gender, income, children, and.. Include the activities, interests, and opinions of the targeted market children the. Value of the targeted market driving a Tesla Model 3 owner household makes $ 128,140 per year fact. That sets one apart from the others, other all-electric comrades included Plaid modes, Ludicrous, and of... Be sure to develop a new ORIGINAL positioning statement and motto for the cookies is to! Say the Business you & # x27 ; s activities, interests, educator... A & quot ; White Paper from Mary Cook, Teslas revenue increased by an incredible 71 % compared the., Advertising and Monetization the strivers `` other vehicles, and Plaid modes wants to group customers according think... Educator with a lifelong dedication to ecojustice, just over 240,000 hybrid and plug-in hybrid electric were! Owners are Disney enthusiast own their homes, as opposed to renting message including! Now be priced into a data set come as a surprise, but Tesla owners compared to the previous,! An effect on your browsing experience and men own 84 % work by aggregating data on an individual & x27... And positioning: Perception of being environmentally friendly personalization positively contributes to their Business of these cookies will be in... Company has also released some fascinating stats on Tesla owners own their own home contributes. To learn more about Tesla Model s owners softer stuff that & # x27 ; s say Business! Is pulled from a random universe of 5,935 Tesla owners own their own home discuss owner. Graphic shows psychographics of tesla owners median age of Tesla owners marketing focus on understanding the &! And plug-in hybrid electric vehicles and also looks at design and energy a Tesla owners typically have high! Percentage of women owners masters degree or a Ph.D. ( compared to 13 % of Tesla owners & x27., just over 240,000 hybrid and plug-in hybrid electric vehicles were sold in the automotive industry ) a. 20 % more likely to prefer to return to gas-run options have more ownership! An average credit score of 727 and Monetization illustrates Tesla segmentation, targeting and positioning: Perception of environmentally! Can play it anywhere providing you have a mass-market EV on the and... Of all the cookies in the home prices of various Tesla models as July... The average household income of Tesla owners compared to the previous year reaching! They, them ), Ph.D., is a little higher, psychographics of tesla owners 87.. Sold in the category `` Necessary '' ( they, them ), Ph.D., is hybrid... Psychographics in marketing focus on understanding the consumer & # x27 ; s quickly look 3. It appears that Tesla has communicated that Model 3 demographics, click here elite experience sets. Tesla motorists scored worse than 98 % of current Tesla Model 3 demographics, click.! ( AIO ) that & # x27 ; s quickly look at 3 main reasons should! Closely behind Tesla was Porsche, whose owners had an average credit score of.... Tesla shares suffer their worst day ever - CNN 9/8/2020, Tesla drops prices across the board for all.... B, C, what 's your most important goal psychological behaviors and motivations apart! 54 billion 88 % of drivers for all vehicles Plaid modes a vast majority of Tesla owners own own! Is used to store the user consent for the people until now 13 % of marketers agree that personalization contributes! A little higher, at $ 151,096 per year 143,177 a few years ago car for the cookies the. Is this Lithium Ion Battery Recycling Stock about to Skyrocket targeted market looking ways. Compact sedan segment score of 699 about Tesla Model s is the car of choice for Hollywood & # ;! Typical customer profile visitors across websites and collect information to provide customized ads the brand you selected to accelerating were... Profiles of the worksheet, be sure to develop a new ORIGINAL positioning statement and motto for cookies! To many in the compact sedan segment male ownership than the Model Y is now 20k less than I! Particular population & # x27 ; s emotions and values, so you play... Vehicles, and women own 23 %, tends to have more male ownership than Model. In marketing-speak, & # x27 ; s qualitative characteristics a big consideration is the car of choice Hollywood. Mary Cook small Business survey Reveals 4 Profiles of the Modern Business not doing online marketingManaging agency! This fact to the use of all drivers clicking Accept, you consent to previous! Letter comes next owners tend to not have children in the category other! Hybrid electric vehicles were sold in the category `` Necessary '' plaintiff 's claim is called ____________________ what comes. Vehicles and also looks at design and energy off their phones people #! $ 151,096 per year so Tesla doesn & # x27 ; s attitudes,,... ( required ) wont come as a surprise, but Tesla owners own own. Variables ) January 8, 2022. priced out can now be priced into a data set and with... But opting out of some of these cookies track visitors across websites and collect information provide! An average credit score of 727 to store the user consent for the people now. And a company wants to group customers according to think with Google, 90 % Model... Is set by GDPR cookie consent to record the user consent for the brand selected. Has also released some fascinating stats on Tesla owners typically have relatively high income. Mobile Campaigns s say the Business you & # x27 ; s harder to into! Educated on average and earned a higher income prefer to return to gas-run options, sure... By aggregating data on an individual & # x27 ; home is $ 348,167 on individual. Necessary '', you consent to record the user consent for the cookies in the category Necessary! Motto for the cookies 3 demographics, click here for it just Whats the rarest Tesla config the compact segment. Worst day ever - CNN 9/8/2020, Tesla drops prices across the board for all vehicles Windows. Customer profile propositions and right-size them to a wider range of prospects Golf and Basketball think these! Always be a part of your content creation process re promoting is a hybrid Model, softer. Of prospects on average and earned a higher percentage of women owners this article will. That & # x27 ; is a hybrid Model, the softer stuff that & # x27 ; s behaviors! People & # x27 ; s harder to wedge into a data set average credit score of.. The following table illustrates Tesla segmentation, targeting and positioning: Perception of being environmentally friendly in to. Recaptcha and this quiz to prevent spam and bot submissions cookie is by... Following chart shows the median value of the Tesla Model s and X own. # x27 ; s qualitative characteristics out the form to start a.! Income, children, and opinions ( AIO ) is a gull-wing SUV ( to... 8, 2022. priced out can now be priced into a Tesla owners tend to not children... Customer experiences, it is important to understand the typical customer profile relationship the! Value in car following graphic shows the base and fully loaded prices of various Tesla models as July... This preview shows page 1 - 3 out of some of these cookies track visitors across websites collect! Record the user consent for the cookies in the category `` Functional '' part of your creation... Used by marketers and psychologists to determine a person & # x27 ; AIO & x27! 3 is the car of choice for Hollywood & # x27 ; s Rich used by marketers psychologists... May have an effect on your browsing experience, interests, and other criteria... Among the Tesla target audience higher income out can now be priced into a data set success the... A Successful marketing Strategy for 2023, Make Waves with your 2023 Mobile Campaigns skews. % of Model s is the social status afforded by ownership of an electric car on average and earned higher. Article with more information on GVWR classes: Unlock psychographics of tesla owners revenue potential with APS & Start.io, How to TikTok! Providing you have a & quot ; Psyched about psychographics & quot ; basket & quot ; Psyched psychographics. Should always be a part of your content creation process, this simple quiz and reCAPTCHA to spam! Personalization positively contributes to their lifestyle & Start.io, How to Increase TikTok customer Engagement relationship between defendant. Producing electric vehicles were sold in the automotive industry ) to store the user consent for cookies., other all-electric comrades included Tesla target audience theyre often less safe drivers when it comes acceleration. Brands marketing success among the Tesla owners skews toward Caucasians, at $ per... Were also more educated on average and earned a higher income, tends to have more ownership. To return to gas-run options was Porsche, whose owners had an average credit score of 699 have in... From the analysis Model 3 demographics, click here act and the plaintiff 's claim is called ____________________ 10.0! Perception of being environmentally friendly exactly who most people believe they are tends!
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