May 23, 2022. Conversely, a quarter of teen boys say giving up social media would be very easy, while 15% of teen girls say the same. Another demographic pattern in almost constant internet use: 53% of urban teens report being online almost constantly, while somewhat smaller shares of suburban and rural teens say the same (44% and 43%, respectively). Available: https://www.statista.com/statistics/1299771/tiktok-global-user-age-distribution/, Distribution of TikTok users worldwide as of April 2023, by age and gender, Immediate access to statistics, forecasts & reports, Most downloaded entertainment and streaming apps worldwide 2022, Most downloaded mobile apps worldwide 2022, U.S. TikTok users share of time spent on social media apps 2023, TikTok global quarterly downloads 2018-2023, Growth of TikTok iOS downloads worldwide Q2 2022, by country, Growth of TikTok Google Play downloads worldwide Q2 2022, by country, TikTok mobile app global IAP revenues 2018-2023, TikTok iOS revenue in leading markets Q2 2022, TikTok Google Play revenue in leading markets Q2 2022, TikTok penetration in selected countries and territories 2023, TikTok user engagement in selected markets 2020-2022, Yearly growth of user engagement on TikTok in selected markets 2022, TikTok: distribution of global audiences 2023, by age and gender, TikTok: distribution of global audiences 2023 by gender, Most liked TikTok videos of all time 2023, TikTok: number of views per video 2022-2023, by account type, Distribution of global TikTok creators 2022, by gender, Distribution of global TikTok creators 2022, by age group, Distribution of videos removed from TikTok worldwide Q4 2022, by reason, TikTok: number of videos removed by country Q4 2022, TikTok: videos removed by automation 2020-2022, TikTok: account removed 2020-2022, by reason, TikTok: fake engagement prevented 2021-2022, Monthly active users of leading short video apps in China 2022, Monthly active users of Douyin in China 2021-2022, Douyin (TikTok) user age distribution in China 2022, Most-followed influencers on Douyin in China 2022, Live streaming usage rate on Douyin (TikTok) in China 2020-2022, Social media platforms with highest ROI for B2B marketers worldwide 2022, Top social media for marketing content distribution worldwide 2022, Social media platforms with highest ROI worldwide 2022, Most mentioned brands on TikTok worldwide 2022, by influencers, Engagement rates of virtual creators on TikTok worldwide 2022, Highest valued unicorn companies worldwide 2023, Highest valued unicorn companies in China 2022, Digital advertising revenue for major internet companies 2022-2026, U.S. citizens approval rate of TikTok being sold or banned 2023, U.S. citizens approval rate of TikTok being sold or banned 2023, by party ID, U.S. adults believing TikTok to be a threat to the country 2023, U.S. adults who see TikTok ties to China as a national security risk 2023, Find your information in our database containing over 20,000 reports. Show publisher information TikTok: Number of Users by Age and Gender in 2023 - Ecwid Facebook remains the most widely used social media app with 2.9 billion users, while WhatsApp is the most favorite social media app, with 15.7% of users saying they prefer using Whatsapp over other apps. Our updated 2022 Social Media Demographics Guide surfaces the demographic data you need to inform a smart strategy, like age, gender, and income plus device usage and site behavior in one easy-to-read infographic. (+1) 202-857-8562 | Fax (, TikTok app is using daily for entertainment purposes or for creating and sharing of videos and other fun activities. By choosing Accept, you consent to the use of cookies. | This website uses cookies to deliver a relevant and personalized service. The 18-24 age group uses TikTok most frequently, with 60% of TikTokers in this age group logging onto the platform nearly every day, 27% at least once a week, and 13% at least once a month 10. In fact, Reels reportedly drive. | Download the Sprout Social app for Android in the Google Play Store. Just 8% of teens think they spend too little time on these platforms. Chart. While 14% of teens in 2014-15 reported using Tumblr, just 5% of teens today say they use this platform. And speaking of which, make sure to check out our free social media templates to keep you organized every step of the way. After those platforms come Facebook with 32% and smaller shares who use Twitter, Twitch, WhatsApp, Reddit and Tumblr.1. About six-in-ten teens ages 15 to 17 (58%) say giving up social media would be at least somewhat difficult to do. (, 41% of teenage TikTok like the app because of its friendly interface matching the youth requirements. More and more youngsters are finding this app to be fun and an ice breaker. While 72% of U.S. teens say they have access to a smartphone, a computer and a gaming console at home, more affluent teens are particularly likely to have access to all three devices. The survey shows there are differences in access to these digital devices for certain groups. Zach King (32) is one of just three top 10 creators aged 30 or above. 45.9% ofTikTok users are men. Do Not Sell or Share My Personal Information. As a Premium user you get access to background information and details about the release of this statistic. 80% are between the ages 16-34. Learn more about our partnership options for companies of any size and industry. But what demographics does the app appeal to? But let's not forget that 30.9% of those 1+ billion active users are outside this . Sprout Social helps you understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection. 2021 data for the top earners on TikTok reveals that Charli D'Amelio made approximately $17.5 million that year. In the 25-34 age category, the gender gap falls to 3% and by the time we get to the over 55s, the gap has fallen to 0.6%. Available: https://www.statista.com/statistics/1095196/tiktok-us-age-gender-reach/, Distribution of monthly active TikTok users in the United States as of April 2022, by age group, Immediate access to statistics, forecasts & reports, Social media: active usage penetration in selected countries and territories 2023, Social media: global penetration rate 2023, by region, Social network users in selected countries in 2022 and 2027, Social media users in the United States 2019-2028, United States: social network penetration 2018-2027, Most used social media platforms by type in the U.S. 2022, Social network usage by brand in the U.S. 2022, Most downloaded social media apps U.S. 2022, Leading iPhone social media apps in the U.S. 2022, by downloads, Leading mobile apps in the United States 2023, by unique visitors, U.S. adult and teen Instagram and Tiktok usage 2020-2021, Average daily media use in the U.S. 2022, by medium, Weekly time spent on leading online activities in the U.S. 2022, Most common social media activities in the U.S. 2022, U.S. users daily engagement with leading social media platforms 2022, U.S. social media interactions per article 2022, by topic, U.S. preferred social media platform to watch short-form videos 2021, U.S. young users daily media activities during the COVID-19 pandemic 2021, by age, Facebook users in the United States 2018-2027, United States: Facebook usage penetration 2018-2027, Facebook: monthly active users in North America 2010-2023, Facebook usage reach in the United States 2021, by gender, Facebook usage reach in the United States 2021, by age group, Facebook usage reach in the United States 2021, by education, Instagram users in the United States 2018-2027, Instagram usage reach in the United States 2021, by age group, Instagram usage reach in the United States 2021, by gender, Instagram monthly active user ratio in the U.S. 2021, by frequency, Rate of Instagram user activity in the U.S. 2021, U.S. adults who have a favorable impression of Instagram 2022, TikTok: number of users in the United States 20219-2025, TikTok usage distribution in the U.S. 2022, by age, U.S. TikTok usage frequency 2021, by gender, U.S. TikTok usage frequency 2021, by household income, Rate of TikTok user activity in the U.S. 2021, U.S. adults who have a favorable opinion of TikTok 2021, Twitter users in the United States 2018-2027, Number of LinkedIn users in the United States 2018-2027, Pinterest users in the United States 2018-2027, Reddit users in the United States 2018-2027, Snapchat users in the United States 2018-2027, Most well-known social networks in the United States 2022, Facebook brand profile in the United States 2022, Instagram brand profile in the United States 2022, TikTok brand profile in the United States 2022, Twitter brand profile in the United States 2022, LinkedIn brand profile in the United States 2022, Pinterest brand profile in the United States 2022, Reddit brand profile in the United States 2022, Ad spending per internet user of social media advertising in the U.S. 2018-2027, Revenue growth of social media advertising in the U.S. 2018-2027, Digital Market Outlook: social media ad spend change U.S. 2018-2026, by device, Digital Market Outlook: SM ad spend per internet user U.S. 2017-2026, by device, Digital Market Outlook: social media ad spend in the U.S. 2017-2026, by device, Revenue of the social media advertising industry in the U.S. 2018-2027, U.S. internet users who think social media is good or bad for society 2022, U.S. adults supporting verification to create social media profile 2022, by age group, U.S. adults supporting ID verification to create social media profile 2022, by gender, U.S. adults on the metaverse replacing social media 2021, U.S. Gen Z opinion of social media appearance 2021, TikTok video content reach among U.S. internet users 2019, TikTok penetration worldwide 2019, by region, Brazil: share of TikTok app downloads 2020, Most popular Hungarians on TikTok 2020, by number of videos, Most popular Hungarians on TikTok 2020, by number of likes, Other apps used by TikTok users in Poland 2020, U.S. adults who think TikTok should be banned in the U.S. 2020, by age, Instagram & Facebook stories watching in Italy in 2019, by age group, Instagram & Facebook stories watching by the influencers' audience in Italy 2019, Most-followed Dutch-language TikTok creators worldwide 2022, Ecuador: leading TikTok mega-influencers 2020, by number of followers, Fastest growing U.S. TikTok influencers 2021, by number of followers, Nigeria: Instagram users 2022, by age group, Find your information in our database containing over 20,000 reports. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 1000+ markets in 190+ countries & territories, Insights on consumer attitudes and behavior worldwide, Business information on 70m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. In China, 60% of TikTok users . Access to computers and gaming consoles also differs by teens household income. As a Premium user you get access to the detailed source references and background information about this statistic. The platform saw a surprising spike in male users during 2021 but Pinterests core demographic remains female. More specifically, 71% of all TikTok adult usersor nearly three out of every fourfall within this age range. It is a well-known fact that Americans love the app. One-third of Twitter users are college-educated and make more than $75K annually, highlighting the platforms highly-educated and high-earning base. Available: https://www.statista.com/statistics/1095186/tiktok-us-users-age/, Distribution of TikTok users in the United States in 2022, by age group, Immediate access to statistics, forecasts & reports, United States internet penetration 2000-2023, Internet usage penetration in the U.S. 2022, by age group and device, U.S. adult internet usage reach 2000-2021, by age group, U.S. home broadband usage reach 2000-2021, by age group, Connected devices ownership in the U.S. 2022, by age, U.S. adults who are online almost constantly 2021, by age, Share of smartphone owners in the U.S. 2022, by age, Share of U.S. children owning a smartphone 2015-2021, by age, Time spent using smartphone per week in U.S 2022, by age, Leading weekly smartphone activities by U.S. users 2022, by age, U.S. app user engagement 2021, by age group, U.S. apps active user reach 2021, by age group, Digital video watching frequency among U.S. adults 2022, by age group, U.S. device usage for weekly online video viewing 2022, by age group, Frequency of watching live stream video in the U.S. 2022, by age group, U.S. users who livestream their own content 2022, by age, U.S. users creating videos for the internet 2022, by age group, Most common U.S. users activities via email in 2022, by age group, Leading weekly smartphone activities by U.S. Millennials 2022, Social media users in the United States 2019-2028, U.S. consumers use of social media services in the past week 2022, by age group, U.S. registered YouTube user reach 2022, by age group, Twitter: usage reach in the United States 2021, by age group, TikTok user ratio in the U.S. 2022, by age group, BeReal usage and attitude in the U.S. 2022, by age group, Attitudes towards the internet in the U.S. 2022, Frequency of digital detoxing in the U.S. 2022, by age, U.S. adults believing the internet should be a free speech zone 2022, by age group, U.S. views on free speech online and welcoming online environments 2022, by age group, U.S. user opinions on the social media content moderation policies 2022, by age, U.S. social media users on Facebook protecting their data 2022. by generation, Social platforms leading to empathy fatigue in the U.S. 2022, by generation, Main channels to buy products for consumers the U.S. 2022, by generation, E-commerce shoppers mobile audience share in the U.S. 2023, by age, Main online purchase influence factors in the U.S. & UK 2022, by generation, U.S. buyer preference for product discovery via social media 2021, by generation, Favorite platforms for online shopping videos in the U.S. 2022, by generation, Types of accounts shoppers follow and buy from in the U.S. 2022, by age, Share of online grocery buyers in the U.S. 2022, by generational cohort, TikTok penetration worldwide 2019, by region, Brazil: share of TikTok app downloads 2020, TikTok video content reach among U.S. internet users 2019, Most popular Hungarians on TikTok 2020, by number of videos, Most popular Hungarians on TikTok 2020, by number of likes, U.S. adults who think TikTok should be banned in the U.S. 2020, by age, Daily time spent on TikTok in Poland 2021, by gender, Argentina: leading TikTok macro-influencers 2020, by number of followers, Most popular U.S. TikTok influencers 2020, by number of likes, Google Plus: distribution of U.S. users 2016, by age group, South Africa: Instagram users 2022, by age group, Algeria: Instagram users 2023, by age group, Social media usage to share content Luxembourg 2016, by frequency, Nigeria: Instagram users 2022, by age group, U.S. internet user demographics - age groups, Internet usage of teenagers in the United States, Internet usage of Hispanics in the United States, Find your information in our database containing over 20,000 reports, TikTok had 1 billion active monthly users worldwide, global TikTok users spent less than one hour per week on the platform. It is one of the several apps that have been widely using in Asia, Japan, Cambodia, Thailand, Malaysia, and Vietnam, amongst several others. For teenagers and tech-savvy enthusiasts, TikTok is a whole new subculture. Another fascinating statistic of TikTok is the total number of adults in the United States who use this app. 99 TikTok Statistics & Data for 2023 (Research Insights) - SupplyGem.com Both India and China combined contribute to about 40% of the total downloads of TikTok apps to date. There are over. From choosing your priority platformsto conducting market research, demographic data is key to understanding which networks and campaigns deserve your attention. (, In the USA, people within the age group 18-24 are the biggest users, which is about 42%. The Attest study found, on average, 59% of this age group spends 3+ hours each day on social media. [Online]. Slight differences are seen among those who say they engage in almost constant internet use based on household income. Distribution of TikTok users in the United States in 2022, by age group Share of users Total 18-19 20-29 30-39 40-49 50-59 60-64 0%10%20%30%40%50%60%70%80% Additional Information Statista. (, There are about 500 million active TikTok users globally who access the app monthly. Some 54% of U.S. teens say it would be very (18%) or somewhat hard (35%) for them to give up social media. Fully 76% of teens that live in households that make at least $75,000 a year say they have or have access to a smartphone, a gaming console and a desktop or laptop computer, compared with smaller shares of teens from households that make less than $30,000 or teens from households making $30,000 to $74,999 a year who say they have access to all three (60% and 69% of teens, respectively). TikTokNextdoorTotal21%13%Men17%10%Women24%16%Ages 18-2948%5%30-4922%17%50-6414%16%65+4%8%White18%15%Black30%10%Hispanic31%8%Less than Half of those 65 and older say they use the site - making Facebook and YouTube the two most used platforms among this older population. It hasn't grown without controversy, however. Profit from the additional features of your individual account. TikTok is raising the age requirement for TikTok Live, adding adult TikTok is Most Popular With Younger Generations. But TikTok users aren't exclusive to the app in fact, only 0.1% of TikTok users only use TikTok. It continues to show steady growth in the total number of video viewers on the TikTok app. 60% are female, 40% are male. Published on May 31, 2023. Largest age group: 25-34 (29.9%) Gender: 44% female, 56% male (no data on other genders) Time spent per day: 30 minutes Takeaways from Facebook demographics for 2023 Facebook still remains the largest social platform among consumers and marketers. This data comes straight from TikTok. U.S. teens living in households that make $75,000 or more annually are 12 points more likely to have access to gaming consoles and 15 points more likely to have access to a desktop or laptop computer than teens from households with incomes under $30,000. Source:datareportal.com, People aged 18to24are more active onTikTok: 38.9%. Do Not Sell or Share My Personal Information, Gender: 44% female, 56% male (no data on other genders). Keep in mind that this data is generalized across billions of users and serves as a starting point for brands looking to prioritize their social platforms. Although . Who uses TikTok, Nextdoor | Pew Research Center Still, time spent on Facebook continues to fall as, Following 2022s social media demographic data, younger users continue to flock to TikTok and Snapchat. When comparing the above two, we can see that there was a vast difference between sharing and viewing habits. You need at least a Starter Account to use this feature. April 27, 2023. Chart. The only question is whether this trend will persist as TikTok continues to gain users in the coming years. Source: datareportal.com Learn how you can make money on TikTok Older teens also say they would have difficulty giving up social media. The online platforms teens flock to differ slightly based on gender. It has gained popularity amongst people of all age groups. Use Ask Statista Research Service. Let's dive right in: TikTok Statistics (Editors Picks) TikTok active users: TikTok has 1 billion monthly active users. This TikTok Statistics Guide will help you understand whether TikTok is the right channel for you. , marketing and having a presence on TikTok is likely to go a long way in terms of connecting with buyers. Thats not all. The importance of a data-driven social strategy cant be overstated up-to-date demographics are crucial to marketers. A majority of teens (58%) visit TikTok daily, while about half say the same for Snapchat (51%) and Instagram (50%). It can be easily accessed globally through Google Play and app stores. Sell around the world on a website, social media, marketplaces like Amazon and eBay, and anywhere else that strikes your fancy. Smaller shares of teens who use at least one of these online platforms but use them less often say the same. ), TikTok is the world's seventh-most popular social platform, but because it's the app of choice for the hyper-influential Gen Z, it's got an outsized influence on the cultural zeitgeist. In addition, higher shares of Black and Hispanic teens report using TikTok, Instagram, Twitter and WhatsApp compared with White teens.2. The US has the single largest TikTok audience with over 135 million users. In, Statista. YouTube is more profitable for creators than Instagram or TikTok Marketing your business has never been easier. , the app is still figuring things out as it. It is continuously updating and adapting its platform to meet the growing trends, preferences, and requirements of the target audiences. Essential TikTok statistics and trends for 2023. TikTok Statistics And Facts (2020 Report), Slack Active Users, Revenue, Stats For 2021, SMS Marketing Statistics And Facts For 2020, Live Streaming Statistics And Facts For 2020, Remote Workers Statistics And Facts (2020 Report), Yelp Statistics, Demographics, Users And Facts For 2021, Dropbox Statistics, Users, Growth And Facts For 2021, Pinterest Statistics, Users, Demographics And Facts For 2020, PayPal Statistics, Usuage, Users. Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2023, Instagram accounts with the most followers worldwide 2023, Number of apps available in leading app stores Q3 2022, Most popular global mobile messaging apps 2023, Twitter: number of monthly active users 2010-2019, Internet usage in India - statistics & facts, Profit from additional features with an Employee Account. Looking within teens who use a given platform, TikTok and Snapchat stand out for having larger shares of teenage users who visit these platforms regularly. Cookies It is available to users on Android and iOS apps. When it comes to what age group uses TikTok the most, there's no denying that the age demographics of social media users on TikTok skew on the young side 10 to 29 year olds comprise 62% of the platform's population, and only 7.1% of those users are 50+. TikTok - Make Your Day What Age Group Uses Social Media the Most? How Small Business Owners Use TikTok toGrow Sales, How toUse TikTok toDrive Interest forYour Business, How toGrow Followers onTikTok: Best Practices andTools, How toMake Money onTikTok: AGuide forBusiness Owners, Is Email Dead? But to what extent? YouTube tops the 2022 teen online landscape among the platforms covered in the Centers new survey, as it is used by 95% of teens. There were not enough Asian American respondents in the sample to be broken out into a separate analysis. Given its reach and influence, arming yourself with key TikTok user statistics is key to creating an effective marketing strategy on the platform. statistic alerts) please log in with your personal account. A majority of teens who use at least one of the platforms asked about in the survey almost constantly say it would be hard to give up social media, with 32% saying it would be very hard. Though it may seem like a head-scratcher for the elders, it is not new to the younger generations. Currently, you are using a shared account. Pinterest is perhaps the most produced-focused of any social network, signaling big opportunities for ads (hint: Shopping-centric organic content is fair game, too almost. 45.9% of TikTok users are men. Most TikTok users spend almost an hour daily on the app, while the ones in the age group of 4-15 years spend an average of 91 minutes at one go. Black and Hispanic teens stand out for being on the internet more frequently than White teens. Get the knowledge you need to build a successful e-commerce store with Ecwids comprehensive user guides. ", We Are Social & DataReportal & Kepios & Meltwater, Distribution of TikTok users worldwide as of April 2023, by age and gender Statista, https://www.statista.com/statistics/1299771/tiktok-global-user-age-distribution/ (last visited June 02, 2023), Distribution of TikTok users worldwide as of April 2023, by age and gender [Graph], We Are Social, & DataReportal, & Kepios, & Meltwater, April 27, 2023. Show publisher information In September 2021, TikTok announced that it had 1 billion global monthly active users, (a) placing it 6th in our ranking of the world's most 'active' social media platforms. Want to know which apps are up-and-coming? (, A 2020 study shows that about 68% of the global TikTok users view another users videos and shares. Sister Dixie ranked second with $10 million. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. (December 20, 2022). Globally, 56.4% of Facebook users identify as male while 43.6% identify as female.
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