Throughout his career, Mario has been a senior management consultant, performance marketer and digital strategist, and has helped a myriad of clients in multiple sectors achieve their marketing and digital transformation goals. By continuing to navigate through this site or by clicking Approve, you are consenting to the use of cookies on your device as described in our privacy policy. Associate Dean for Digital Innovation; McCormick Foundation Chair of Technology; Clinical Professor of Marketing; Director of the Center for Research in Technology and Innovation. 50% marks and above or equivalent CGPA for Graduation in any disciplines Learn how to construct an effective content marketing strategy, identifying: the purpose and goals for your content, target audience and buyers journey, the most effective paid, earned, shared and owned channels to leverage, metrics and key performance indicators, resources and processes required to deliver on the plan. Acquire the skills and knowledge to effectively promote your content. All rights reserved. New practical toolkits and content formats embedded tools, text articles, Learnosity quizzes. It helped me open my mind to a lot of different ideas. The demand for digital marketers is at its peak, making it one of the top jobs for 2021, said Anand Narayanan, chief product officer for Simplilearn. Outside of the classroom, he is the President of Echo Communications Inc., a reputation management consulting firm that helps companies across North America. Disability-related accessibility issue? This short postgraduate marketing course introduces you to a variety of crucial strategies to promote products and services and the underlying theory behind them. Justin is a lifelong storyteller. The Emeritus Network is your platform to connect to a global network of individuals. Articles that delve into everything you need to be a digital marketing pro. 92% of students said their course helped develop their research skills, 89% of students say their studies fit with their future plans, Almost 60% said their studies had a positive effect on their career, 25% of students saw their salaries increase by up to 10%. This valuable module will help you understand the importance of the human dimension in service provision. Alongside the advancement of specialist subject knowledge, a key focus of the programme is teachers' own personal development and the adaption of a skill set needed for the . Youll also, essential to delivering marketing strategies in different types of, As data analytics becomes increasingly important in the global economy, managers need to know how to gain valuable data insight, and interpretation to inform key business decisions. Classes Mon,Wed 8:30 AM-11:30 AM (11 Sep 2023 to 23 Oct 2023); Mon,Wed 12:00 PM-3:00 PM (11 Sep 2023 to 23 Oct 2023); Mon,Wed 3:30 PM-6:30 PM (11 Sep 2023 to 23 Oct 2023); Mon,Wed 6:45 PM-9:45 PM (11 Sep 2023 to 23 Oct 2023), Classes Tue,Thu 8:30 AM-11:30 AM (12 Sep 2023 to 19 Oct 2023); Tue,Thu 12:00 PM-3:00 PM (12 Sep 2023 to 19 Oct 2023); Tue,Thu 3:30 PM-6:30 PM (12 Sep 2023 to 19 Oct 2023); Tue,Thu 6:45 PM-9:45 PM (12 Sep 2023 to 19 Oct 2023), Classes Mon,Wed 8:30 AM-11:30 AM (06 Nov 2023 to 13 Dec 2023); Mon,Wed 3:30 PM-6:30 PM (06 Nov 2023 to 13 Dec 2023); Mon,Wed 6:45 PM-9:45 PM (06 Nov 2023 to 13 Dec 2023); Mon,Wed 12:00 PM-3:00 PM (06 Nov 2023 to 13 Dec 2023), Classes Tue,Thu 8:30 AM-11:30 AM (07 Nov 2023 to 14 Dec 2023); Tue,Thu 12:00 PM-3:00 PM (07 Nov 2023 to 14 Dec 2023); Tue,Thu 3:30 PM-6:30 PM (07 Nov 2023 to 14 Dec 2023); Tue,Thu 6:45 PM-9:45 PM (07 Nov 2023 to 14 Dec 2023), Classes Mon,Wed 8:30 AM-11:30 AM (15 Jan 2024 to 26 Feb 2024); Mon,Wed 12:00 PM-3:00 PM (15 Jan 2024 to 26 Feb 2024); Mon,Wed 3:30 PM-6:30 PM (15 Jan 2024 to 26 Feb 2024); Mon,Wed 6:45 PM-9:45 PM (15 Jan 2024 to 26 Feb 2024), Classes Tue,Thu 8:30 AM-11:30 AM (16 Jan 2024 to 22 Feb 2024); Tue,Thu 12:00 PM-3:00 PM (16 Jan 2024 to 22 Feb 2024); Tue,Thu 3:30 PM-6:30 PM (16 Jan 2024 to 22 Feb 2024); Tue,Thu 6:45 PM-9:45 PM (16 Jan 2024 to 22 Feb 2024), Classes Mon,Wed 8:30 AM-11:30 AM (04 Mar 2024 to 10 Apr 2024); Mon,Wed 12:00 AM-3:00 PM (04 Mar 2024 to 10 Apr 2024); Mon,Wed 3:30 PM-6:30 PM (04 Mar 2024 to 10 Apr 2024); Mon,Wed 6:45 PM-9:45 PM (04 Mar 2024 to 10 Apr 2024), Classes Tue,Thu 8:30 AM-11:30 AM (05 Mar 2024 to 11 Apr 2024); Tue,Thu 12:00 PM-3:00 PM (05 Mar 2024 to 11 Apr 2024); Tue,Thu 3:30 PM-6:30 PM (05 Mar 2024 to 11 Apr 2024); Tue,Thu 6:45 PM-9:45 PM (05 Mar 2024 to 11 Apr 2024), Classes Mon,Wed 8:30 AM-11:30 AM (11 Mar 2024 to 17 Apr 2024); Mon,Wed 12:00 PM-3:00 PM (11 Mar 2024 to 17 Apr 2024); Mon,Wed 3:30 PM-6:30 PM (11 Mar 2024 to 17 Apr 2024); Mon,Wed 6:45 PM-9:45 PM (11 Mar 2024 to 17 Apr 2024), Classes Tue,Thu 8:30 AM-11:30 AM (12 Mar 2024 to 18 Apr 2024); Tue,Thu 12:00 PM-3:00 PM (12 Mar 2024 to 18 Apr 2024); Tue,Thu 3:30 PM-6:30 PM (12 Mar 2024 to 18 Apr 2024); Tue,Thu 6:45 PM-9:45 PM (12 Mar 2024 to 18 Apr 2024), Classes Mon,Wed 8:30 AM-11:30 AM (06 May 2024 to 17 Jun 2024); Mon,Wed 12:00 PM-3:00 PM (06 May 2024 to 17 Jun 2024); Mon,Wed 3:30 PM-6:30 PM (06 May 2024 to 17 Jun 2024); Mon,Wed 6:45 PM-9:45 PM (06 May 2024 to 17 Jun 2024), Classes Tue,Thu 8:30 AM-11:30 AM (07 May 2024 to 13 Jun 2024); Tue,Thu 12:00 PM-3:00 PM (07 May 2024 to 13 Jun 2024); Tue,Thu 3:30 PM-6:30 PM (07 May 2024 to 13 Jun 2024); Tue,Thu 6:45 PM-9:45 PM (07 May 2024 to 13 Jun 2024), Classes Tue,Thu 8:30 AM-11:30 AM (02 Jul 2024 to 08 Aug 2024); Tue,Thu 12:00 PM-3:00 PM (02 Jul 2024 to 08 Aug 2024); Tue,Thu 3:30 PM-6:30 PM (02 Jul 2024 to 08 Aug 2024); Tue,Thu 6:45 PM-9:45 PM (02 Jul 2024 to 08 Aug 2024), Classes Mon,Wed 8:30 AM-11:30 AM (03 Jul 2024 to 14 Aug 2024); Mon,Wed 12:00 PM-3:00 PM (03 Jul 2024 to 14 Aug 2024); Mon,Wed 3:30 PM-6:30 PM (03 Jul 2024 to 14 Aug 2024); Mon,Wed 6:45 PM-9:45 PM (03 Jul 2024 to 14 Aug 2024). - All certificate images are for illustrative purposes only and may be subject to change at the discretion of Kellogg Executive Education. This program will allow you to: Format: Full-time Postgraduate Diploma In Digital Marketing Designed to develop students' digital marketing skills to effectively plan, implement, manage, and measure advanced digital marketing campaigns that'll help them attain high-level positions. Discover the fundamentals of a developing a digital strategy. In addition to her ability to make the complex simple and the invisible, visible, Silvana has a flair for creating and amplifying authentic stories while maintaining brand integrity and corporate reputation. Create powerful and dynamic digital strategy, and access modern, career-defining training covering all key digital marketing disciplines. In addition to certification, we give you the tools you need to build and maintain your career. Knowledge and understanding the scope of digital marketing have become necessary for every marketing professional. Skoda learned this the hard way. With considerable experience working in the fast-paced world of startups, Gina brings her experience and insights to lectures, speaking about campaigns she has developed and how businesses operate in the real world. In India, graduates will be enrolled in Simplilearn's Job Assistance service and have access to an IIMJobs Pro-Membership for six months. How did Khan Academy build a whole new business model by understanding customer needs? All ofour courses have regular start dates throughout the year. Dont worry ifyou dont hold an IELTS or equivalent qualification we offer a free online English test to assess your proficiency. Postgraduate Diploma in Professional Marketing The high level of specialization required to do this effectively is the reason employers struggle to find qualified content marketing experts. Updated on Mar 4, 2023 5 minute read 11.6K views In the contemporary world, a career in Digital Marketing can take you to places. The curriculum is designed for learners to gain an understanding of data collection and analysis methods used by marketing professionals, and learn to access, choose and use appropriate analytics tools and techniques within a given marketing budget. Previously, she led an international team at a global travel brand, delivering award-winning communications, digital media and content marketing strategies. Post-Graduate Certificate in Digital & Content Marketing However, to ensure the program delivers the desired learning outcomes, the students may appoint Emeritus to manage the delivery of the program in a cohort-based manner during the course period the cost of which is already included in the overall Course fee of the course.A dedicated program support team is available 7 days a week to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience. Programs Marketing Management - Digital Media Program (Postgraduate) B433 Explore related programs: Strategic Relationship Marketing (Postgraduate) (B409) Sport and Event Marketing (Postgraduate) (B400) Land acknowledgement Home / Courses / PG Dip Global Digital Marketing. By the end of 2020, advertising spends on social networks are expected to reach more than 50 billion dollars. Please note that meeting the minimum entry requirement does not guarantee admission. Upon completion, youll have a solid understanding of the importance of marketing principles and practices. Recent press and media releases to delve into about DMIs latest developments. of DMI graduates say the course helped them get a promotion. The programme equips students with the knowledge and skillsets to lead and operate in an international setting that is committed to the philosophy of cross-cultural management, organisational sustainability, customer engagement, and people management. Well send you an online form for completion and return. With 20+ years experience, Ken brings an in-depth understanding of the digital marketing ecosystem to his instruction. How is Walmart using customer behavior research to rethink its in-store mobile app? VP of Member Services and Marketing, Retail Council of Canada. Our academic year is organised into modules, typically with a one- or two-week break between modules and a structured three-week break for the Christmas period. In this program, youll get the chance to practice the core job skills top employers demand when hiring digital marketing professionals. Every organization should understand why it has become essential to implement, and to have a workforce skilled in digital solutions. Get valuable work experience through the Business . In this defining module, youll gain a solid understanding of how organisations craft a coherent message to enhance credibiltiy and corporate social responsibility. Delivered 100% online, you can learn in your own time at a pace that suits you. Youll examine three key themes: marketing concept and orientation, international marketing strategy, and marketing planning and control processes. It delivers breadth and depth of understanding of digital marketing and provides the learner with the digital and research skills to work at a management or strategic level. Special pricing is available for groups. The programme supports upskilling to meet work challenges posed by advancements in marketing technology and innovations. When can I enroll in the digital marketing expert course? If English is not your first language, your English ability should be equivalent to an IELTS (Academic) score of 6.5. Copyright Digital Marketing Institute 2023. A digital marketing generalist by profession, his consultancy focuses on improving business overall through social media. Studying online gives you the freedom to study when and where it suits you at home, during your lunch hour or anywhere else you have internet access. Marketing (Post-Degree Diploma) | PDMARK | Douglas College You can choose between two qualifications to suit your individual career path. Our course fees are fully inclusive all teaching materials and required reading are included, and there are no hidden charges for assessments or resits. He is a frequent contributor to publications such as Fortune, Forbes, and Financial Times. The famous quote, "If you build it, they will come", from the movie Field of Dreams, doesnt necessarily apply to the content you create. Serving leading brands and fast-growing innovators, Bobs Your Uncle is recognized as one of Canadas premier boutique agencies. Justine also brings a transformative perspective to the customer experience, helping brands implement and evolve their CX strategy. Through both course content and collaboration with fellow students based around the world, you will gain a global outlook on marketing and the ability to succeed in a national or international company. of companies either have a digital transformation strategy in place or are working on one. My Student Advisor Rebekah was very helpful in advising me and guiding me through the process. His teaching philosophy is predicated on bringing the real world into the classroom to prepare his students for future success. He offers his marketing expertise through Udemy where he has designed and taught over a dozen marketing courses averaging a 4.5 star rating to over 45,000+ entrepreneurs and small business owners from 143 countries around the globe. Jill is Senior Director, Content Strategy in the Office of the CEO at RBC, where she helps convene and inform national conversations on economic and societal issues facing Canada, focusing on innovation, diversity, sustainable economic growth and the coming skills revolution. She is passionate about lifelong learning and helping others achieve their ambitions. For 20 years, she has been engaging and inspiring audiences with her award-winning work, both as a broadcast journalist and communications professional. Jeff has taught management development, organizational behaviour, human resource planning and development, and business foundation courses at McMaster and York universities, and at Seneca, Conestoga, and Confederation colleges. All the faculty who taught the modules were very very helpful; they taught me so much. Master of Digital Marketing | Master's Degree | SUSS [price:digital-marketing-expert-ama_paynow] [price:digital-marketing-expert-ama_sp35-jy8]. I am immersed in Digital Strategy, Digital Marketing, SEO, Search Engine Marketing, and Content Marketing. Currently, she is the Director of Marketing and Custom Solutions at Fifth Story, working with the Account Directors to help create an array of content marketing and digital solutions for clients; while also focused on building the Fifth Story brand via partnerships, sponsorships, PR, and targeted marketing. The Postgraduate Diploma (Expert) in Digital Marketing comprises of specialised modules on all the different elements of digital marketing practice and is exclusively designed, validated and taught by leading . Postgraduate Diploma in Digital Marketing (Online) | Technological School of Humanities and Behavioural Sciences, College of Interdisciplinary & Experiential Learning, Centre for Continuing and Professional Education, Centre of Excellence for Social Good (CESG), Alumni Continuing Education Plus (ACE+) Scheme, External Scholarships/Sponsorships & Awards. PDF Qualification Specification: CIM Level 7 Postgraduate Diploma in In order to satisfy the work experience entry route requirements for our PG Dip Global Digital Marketing, as a minimum you must have at least five years relevant work experience in marketing. This innovative, one-year, part-time NFQ Level 9 post-graduate programme incorporates three areas of professional learning; personal development, skills and knowledge. It serves as the culminating academic experience for program participants and is the final requirement prior to receiving your certificate. With experience in both strategy and tactical level digital initiatives, Mario has utilized digital marketing for improved discoverability, growth, and engagement. The following instalment options are available for Kellogg Executive Education Post Graduate Certificate in Marketing Leadership Development program: Eligibility for Kellogg - Post Graduate Certificate in Marketing Leadership Development is Any Graduate/ Diploma holder (10+2+3) with a minimum work experience of 10 years. Postgraduate Diploma in Digital Marketing Strategies, The Five Domains of Digital Transformation - A Holistic Framework, From Mass Marketing to Customer Networks and New Path to Purchase, Five Core Behaviors of Customers in the Digital World, Coopetition, Dis/intermediation, and Asymmetric Competitors, Building Data as a Strategic Asset for Your Business, Big Data at Work: New Data, New Tools, and Templates of Value, Innovation Through Experimentation: AB Test and Minimum Viable Products, Translating the Lean Startup to Enterprise Scale Innovation, Surviving Disruption: Six Incumbent Responses to a Disruptive Challenger, Leadership and the Customer Value Imperative, Digital Advertising Mix: Key Channels and Principles, Engage Strategy: Content Marketing, Utility, Messaging, and Brands as Publishers, Customize Strategy: Targeting, Personalization and Marketing to a Segment of One, Connect Strategy: Social Media, Communities and the Power of Conversation, Collaborate Strategy: Crowdsourcing, Crowdfunding, and Open Platforms, Making Digital Matter: Metrics, ROI, and Agile Modeling, The Five-Step Process of Planning and Executing Your Digital Marketing Strategy, Lessons from Brand Failures in Social Media (Optional), Best Practices from Brands on Social Networks, Organizational Challenges of and Six Faces of the Near Future of Marketing (Optional). Please note, a maximum of two discounts or scholarships can be applied. Google Analytics for Beginners Certification. Postgraduate Diploma in Digital Marketing | MAD School She designs and teaches both online and offline programs related to digital marketing, frequently holding workshops and providing training for small- and medium-sized enterprises and non-profits to aid them in their digital marketing strategy development. We use cookies to deliver the best possible experience. The programme prepares students to manage the future of internationalisation and the sharing economy. Develop practical skills and techniques that you can use to think strategically, build effective teams, deal with conflict and crisis and persuade and influence others. The Postgraduate Diploma in Professional Marketing qualification is only available to those who reside outside of the UK. M.J. has been running his own marketing agency since 2008. Postgraduate Diploma in Digital Marketing | REGENT Prior to joining RBC, Jill led the creation of a multi-channel, insights-driven thought leadership strategy at The Bank of Nova Scotia. This program is open for enrollments for residents of India, Bangladesh, Bhutan, Myanmar, Nepal, Pakistan, Sri Lanka, Philippines, Indonesia, Thailand, Vietnam, and Malaysia only. Ideal program for working executives around the world Quick Enquiry Download Brochure Review the minimum language scores for this program. Gain all the essential skills all marketers, professionals and business leaders need to work effectively, productively and professionally in a collaborative business environment. Kellogg's MBA program has consistently been ranked #1. in Marketing by the U.S. News & World Report (2022). Ken has utilized a range of tactics including digital CX, content marketing, SEO, and paid search, to achieve high- impact business results. Applying to the programme? This is the perfect time for you to gain a digital marketing She has helped numerous brands develop, implement, and refine their digital marketing strategies. He generously shares his 20 years of diverse marketing, PR, and journalism experience from the corporate, agency, consulting and non-profit sectors with his students. TBD Adrian Seeley is the Senior Director of Media Sales at Narcity Media Group and has cultivated 15 years of experience helping small to midsize Canadian publishers with their digital advertising and online presence. I was plugging away in a job I hated DMI allowed me to completely shift gears and try something new. Michelle holds a B.Comm., Rotman Commerce, from the University of Toronto. Masters of Business Administration, Schulich School of Business, York University. She also believes diversity in culture and thinking is the foundation of organizational success and leads by example through inclusion. This certification is credit rated at level 11 on the Scottish Credit and Qualifications Framework and awarded 120 credit points by the SQA (Scottish Qualifications Authority),which is comparable to a postgraduate diploma awarded by a UK university. Join our Postgraduate Diploma in Digital Marketing programme to understand more about crafting your O-2-O brand communication strategy, find out about the latest technology & available platforms, learn about digital marketing strategies for senior management and more. Peter is a full stack marketing executive with 20 years of in-the-trenches CPG, agency and start-up leadership experience. Postgraduate Diploma Digital Marketing (Online) Course Overview Careers & Opportunities Course Overview 1 Year 9 Level Why take this course? Gaining a postgraduate qualification with the University of Essex Online also puts you in good stead for your career prospects. The programmes provide a wide range of digital marketing courses to equip our students with up-to-date digital marketing theories and ready-to-apply digital marketing practices. With a support team on hand to help you learn with us, we ensure that you are not alone during your online learning. The corporate discount can only be used in combination with our upfront payment discount, but not in conjunction with any other discount or scholarship. How do external factors affect international business and entrepreneurial firms? Learn the art of content scheduling: Analyze data points and schedule out your social media posts to go live at optimal times. Whatever it is, weve got it covered. Explore the rest of our short courses covering a wide range of topics. Northwestern Kellogg - Post Graduate Certificate in Digital Marketing Taught directly by Neil Patel and DMIs experts, you'll gain knowledge from people who actually use these tactics in the field. Alumni discount of 10% of the tuition fee available if you are a previous graduate with the University of Essex or University of Essex Online. By using our website, you're agreeing to our use of cookies. As part of your Digital Marketing Research paper you will undertake real world research (e.g., in the form of surveys, focus groups and/or interviews). On the side I do some consultancy as well, and I have helped manage a few William Annoh Professor Sawhneys speaking and consulting clients include Accenture, Adobe Systems, AT&T, Boeing, Cisco Systems, Dell, DuPont, Entergy, Ericsson, Fidelity Investments, GE, General Mills, Goldman Sachs, Honeywell, Intuit, Jenner & Block, Jones Lang LaSalle, Johnson & Johnson, Kellogg Company, McDonalds, Microsoft, Nissan Motor, Raytheon Missile Systems, Rockwell Automation, SAP, Sony, Teradata, and Textron Inc. Enrollment Dates commence from the first of every month, however we offer instant course access to get started right away. Hone your skills in: Module 1: Customer Centricity & Customer Value, Module 3: Framework for Marketing in a Digital World, Module 5: Career Success Factors & Derailers, Pillar 2: Understanding Customers and Using Analytics, Module 10: How to Distinguish Good from Bad Analytics, Module 11: Marketing Automation and Artificial Intelligence in Marketing, Module 12: Marketing Technology: Tough Challenges, Rich Choices, Module 23: Types and Roles of Influencers, Module 25: Brand Orchestration and Implementation, For more information on the full syllabus, download our brochure. The programme provides students the opportunity to pursue a career in a globalised world by developing a creative mindset through personalised projects and intensive management research. I plan to start my consultancy full-blown in a couple of years so I'm sure that insight from this degree will be very helpful for that. His career has spanned over five years with hundreds of clients worldwide, specializing in advisory and training services. Credits 51 credits. Basim is passionateabout marketing, professionaldevelopment and executive coaching and is dedicatedto helping young professionals succeed in career and in life. He has an undergraduate honours degree in Economics from Laurentian University in Sudbury, and a graduate degree in Education from Nipissing University in North Bay. On completion of this course, you get two certifications for the price of one! Continuously updated content means you'll get cutting-edge digital marketing and soft skills, always. The key domains covered include search engine optimization (SEO), social media, pay-per-click (PPC), web analytics and email marketing. Delivered fully online, the interactive course modules are bite-sized, innovative and contain fully embedded study notes to aid learning. Our Advisor will assist you promptly. DMI Postgraduate Diploma in Digital Marketing Eligibility for the Post Graduate Certificate in Digital Marketing by Kellogg Executive Education is any graduate/ diploma holders with more than 5 years work experience as of Jun 15, 2023. x Special Corporate Enrolment Pricing The average Teacher-Student ratio in the program is 1:300. of marketers say their biggest driver in personalization is to deliver a better customer experience. Stand out with dual certification. Participants will also learn how digital marketing strategies can be effectively leveraged to attract, engage with, and acquire customers across an array of digital channels. This is a great degree that I can use to project manage the things that I do on that front. For over 10 years, Alex has worked in the field of content marketing in financial services; helping educate Canadians to understand the best products and services for them. Delivery: In-class For experienced digital marketers ready to work more strategically. We are committed to providing frequent and transparent feedback through the following ways: Our PG Dip Global Digital Marketing has an indicative study duration of16 months which is a guide to how long your course will take to complete. If youre ready to enroll now, click the button below. All rights reserved. Culminating with two advanced certifications from Digital Marketing Institute and American Marketing Association (AMA), this is a premium level learning experience, perfectly suited to Marketing Professionals taking the next step in their career. On successful completion of your course, you will be invited to attend a graduation ceremony at the University of Essex, Colchester Campus. of CEOs say digital improvements have led to increased revenue. You will be taught how to leverage best practices for optimizing websites through Search Engine Optimization (SEO), run Google Ads (SEM), learn how to develop a content calendar and plan across social channels, and develop ads on social media platforms like Facebook and Instagram. Any Govt. Both are internationally recognized. In this defining module, youll begin to unpack the theoretical concepts and issues underpinning marketing strategies. Whether you're a beginner, business owner or marketing professional looking to boost your skills, this digital marketing course is for you. The SEM simulation will give you the opportunity to run an advertising campaign with a limited budget, improve your SEM efforts, optimize your landing pages, master the art of email campaigns, and identify key performance indicators to successfully launch your digital strategy: The Social Media simulation will provide you exposure to social media marketing by mimicking the real-world social media advertising buying experience of Facebook, Twitter, Instagram, Pinterest, LinkedIn, and YouTube: Upon successful completion of the program, participants will be awarded a verified digital certicate by Emeritus Institute of Management, in collaboration with Columbia Business School Executive Education.
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